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Beauty and Personal Care in Ecuador

  • ID: 2555756
  • Report
  • Region: Ecuador
  • 91 pages
  • Euromonitor International
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In 2018, value sales of beauty and personal care continued to rise, albeit at a slightly slower pace than that seen over the previous year. Premium beauty and personal care saw higher value growth, which turned positive for the first time in five years, as consumers seemed more comfortable with increasing their purchases given that the economy was increasingly stable compared with what it was in 2016.

The author's Beauty and Personal Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Ecuador

List of Contents and Tables
Executive Summary
Beauty and Personal Care Records Low Value Growth in 2018
After Becoming More Optimistic About the Economy in 2017, Consumers Are Wary of Spending, As Future Is Uncertain
International Brands Lead Sales, But Domestic Brands Increase Their Shares
Multiple Benefits and Natural Components Leading New Product Development Trends
Slow Growth Expected for Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Awareness of Sun Protection's Importance Amongst Consumers
Lowest Income Segments Attracted To the Category
Baby Wipes Used for Multiple Purposes
Competitive Landscape
Johnson & Johnson Del Ecuador Leads Category
Direct Sellers Place Great Emphasis on Baby and Child-specific Products
Baby Wipes Players Increasing Affordable Offer To Gain Penetration
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Consumers Adopt Liquid Soap A Regular Purchase
Surrounded by Consumer Stigma, Antibacterial Soap Losing Relevance
Improved Awareness of Feminine Hygiene Increases Category Sales
Competitive Landscape
Colgate-Palmolive De Ecuador Leads Bath and Shower
Liquid Soap Enters Traditional Retailers With Low-priced Offers
Mass Brands Become More Sophisticated
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2013-2018
Table 21 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 23 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 24 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 25 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Prices of Colour Cosmetics Related To Product Quality, As Consumers Increasingly Look for Added Benefits in Higher-priced Offers
Direct Selling Impacted by Increasing Offer of Low-priced Store-based Brands
Cautious Consumers Prefer Basic Products and Colours
Competitive Landscape
Yanbal Ecuador Leads Colour Cosmetics
Economy Brands Increase Participation
Selfies, Social Media and Bloggers Strongly Influencing Profiles of Brands and Players
Category Data
Table 28 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Consumers Looking for Affordable Options
Low-income Consumers Increase Deodorants Use
Sticks and Sprays Continue To Gain in Relevance Amongst Consumers
Competitive Landscape
Unilever Andina Leads Deodorants
Strong Mass Media Advertising Key Tool for Deodorants
Low Offer of Private Label and Premium Brands
Category Data
Table 37 Sales of Deodorants by Category: Value 2013-2018
Table 38 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 40 NBO Company Shares of Deodorants: % Value 2014-2018
Table 41 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 42 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 44 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Increasing Offer Amongst Main Channels Boosts Sales of Depilatories
Permanent Depilation Does Not Represent A Threat To Category
Depilation With Razors and Blades Is the Preferred Option
Competitive Landscape
Industrias Ales Leads Depilatories
Low Distribution for Women's Depilatories
New Participants Expected To Enter During the Forecast Period
Category Data
Table 45 Sales of Depilatories by Category: Value 2013-2018
Table 46 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 47 NBO Company Shares of Depilatories: % Value 2014-2018
Table 48 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 49 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Fragrances Drive Category
Consumers Are Nesting To Reduce Out-of-home Expenses
Fragrances Sales Move Through the Direct Selling Channel
Competitive Landscape
Yanbal Ecuador Leads Fragrances
Las Fragancias Leads Premium Fragrances
Commercial Agreement With the EU Draws A More Optimistic Scenario for Fragrances
Category Data
Table 51 Sales of Fragrances by Category: Value 2013-2018
Table 52 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Fragrances: % Value 2014-2018
Table 54 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 57 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Low-income Consumers Demand Packaging With Higher Content
Specific Value Products for Middle- and High-income Consumers
Higher Demand for Salon Professional Hair Care Products
Competitive Landscape
Procter & Gamble Brands Lead Highly Fragmented Landscape
Private Label Increasingly Relevant, With Standard Shampoo Dominated by Retail
Organic Products Expected To Become More Relevant Over the Forecast Period
Category Data
Table 59 Sales of Hair Care by Category: Value 2013-2018
Table 60 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 62 NBO Company Shares of Hair Care: % Value 2014-2018
Table 63 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 67 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Mass Men's Fragrances Recover Sales
Men Continue To Search for Standard Beauty and Personal Care Products
Women Are the Main Purchasers of Men's Grooming Products, But That Is Beginning To Change
Competitive Landscape
Unilever Leads Men's Grooming
Ecuabic Leads Men's Shaving
Men's Grooming Marketing Efforts Focus on Traditional Categories
Category Data
Table 70 Sales of Men's Grooming by Category: Value 2013-2018
Table 71 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 73 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 74 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 75 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 76 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 77 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 78 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Search for A Wide Variety of Oral Care Attributes
Toothpaste Remains the Most Popular Oral Care Product
Consumers Associate Oral Care With Health More Than With Beauty
Competitive Landscape
Domestic Brands Increasingly Relevant
Colgate-Palmolive Leads Oral Care
Private Label Expected To Rise
Category Data
Table 79 Sales of Oral Care by Category: Value 2013-2018
Table 80 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 81 Sales of Toothbrushes by Category: Value 2013-2018
Table 82 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 83 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 84 NBO Company Shares of Oral Care: % Value 2014-2018
Table 85 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 86 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 87 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 88 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 89 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Skin Care Consumers Looking for Preventative Products
Facial Cleansers and Moisturisers Drive Growth
Consumers of Mass Body Care Search for Lower-priced Offers
Competitive Landscape
Yanbal Leads With A Wide Range of Skin Care Products
Avon Leads Body Care With A Mid-price Strategy
Main Brands Offering Mid-priced Skin Care Options
Category Data
Table 90 Sales of Skin Care by Category: Value 2013-2018
Table 91 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Skin Care: % Value 2014-2018
Table 93 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 94 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 95 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 96 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sun Care Consumption Becoming Part of Daily Routine
Premium Sun Care Offers Sophisticated Benefits
Mass Sunscreen Increasing Formats Offer
Competitive Landscape
Direct Sellers Lose Value Share To Leading Players in 2018
Low-priced Sachet Sunscreen Increases Relevance Amongst Traditional Retailers
Innovation Expected To Come From Premium Players
Category Data
Table 97 Sales of Sun Care by Category: Value 2013-2018
Table 98 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 99 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 100 NBO Company Shares of Sun Care: % Value 2014-2018
Table 101 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 102 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 104 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Premium Beauty and Personal Care Products Sees Higher Sales Growth Than Mass Products Do in 2018
Premium Fragrances Lead Premium Product Sales
Premium Offer Increases Natural and Organic Products
Competitive Landscape
Las Fragancias Focusses Efforts on Recovering Sales of Fragrances
Commercial Agreement With EU Boosting Offer of New Brands in Premium Categories
Promotion and Seasonality Are Keys To Sales Peaks
Category Data
Table 105 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 106 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 108 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Conservative Consumers, Late Trend Adopters
Consumers Concerned With Holistic Personal Care, Taking Care of Their Bodies and Health
Natural Ingredients Are Increasing Demand
Competitive Landscape
Direct Sellers Lead Mass Beauty and Personal Care
Yanbal Is the Mass Beauty and Personal Care Leader
Internet Retailing Expected To Increase Relevance During Forecast Period
Category Data
Table 111 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 112 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 113 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 114 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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