Home Care in Macedonia

  • ID: 2557448
  • Report
  • Region: Macedonia
  • 47 pages
  • Euromonitor International
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Home care continued to see retail value growth in 2017. Macedonia has overcome a period of political instability and a new government is establishing new political and economic priorities. Although the economy and GDP continued to grow, the vast majority of the population faces severe limitations on household budgets and generally exhibits low consumer confidence.

The Home Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HOME CARE IN MACEDONIA

List of Contents and Tables
  • Executive Summary
  • Home Care Continues To Grow Despite Economic Hardship in 2017
  • Innovation Focuses on Laundry Care and Surface Care
  • Strong International Presence in Home Care
  • Modern Grocery Retailers Dominate Home Care
  • Key New Product Launches To Stimulate Positive Growth in the Forecast Period
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Consumers Are Split Over Air Care
  • Electric Air Fresheners Surges
  • Wellbeing and Novelty Growth Drivers
  • Competitive Landscape
  • Reckitt Benckiser Group Leads the Way
  • International Players Dominate Air Care in Macedonia
  • Ambi-pur Is No Longer Present in Macedonia
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bleach Continues To Decline
  • Lack of Versatility and Demand for Specialisation Make Bleach Less Competitive
  • Few Manufacturers Remain Active in Bleach
  • Competitive Landscape
  • Alkaloid Ad Skopje Dominates Bleach
  • Smaller Domestic Companies Compete in Bleach
  • International Companies Show Little Interest in Bleach in Macedonia
  • Category Data
  • Table 17 Sales of Bleach: Value 2012-2017
  • Table 18 Sales of Bleach: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 21 Forecast Sales of Bleach: Value 2017-2022
  • Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Possession Rate Boosts Automatic Dishwashing Sales
  • Dishwashing Additives Enjoys Growing Popularity
  • Hand Dishwashing Remains Highly Popular Despite Automation
  • Competitive Landscape
  • Reckitt Benckiser Maintains Overall Leading Position
  • No Domestic Presence in Automatic Dishwashing
  • International Players Dominate Automatic and Hand Dishwashing in 2017
  • Category Indicators
  • Table 23 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 24 Sales of Dishwashing by Category: Value 2012-2017
  • Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Multiple Factors Influence Home Insecticides in 2017
  • Home Insecticides Are Increasingly Viewed As A Health Hazard
  • Convenience Drives the Demand for Electric Insecticides
  • Competitive Landscape
  • SC Johnson & Son Dominates Home Insecticides in 2017
  • Home Insecticides Is the Preserve of International Players
  • the Competitive Landscape Is Set To Remain Highly Concentrated
  • Category Data
  • Table 30 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Automated Washing Is the Main Method of Washing Clothes
  • Innovation Focuses on Detergent Concentration and Compaction
  • New Product Development and Innovation Reshape Laundry Care
  • Competitive Landscape
  • Procter & Gamble Leads Laundry Care
  • Laundry Detergent Brands Dominate Laundry Care
  • Domestic Companies Have A Small Or Negligible Presence in Laundry Care
  • Category Indicators
  • Table 36 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 37 Sales of Laundry Care by Category: Value 2012-2017
  • Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 39 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Furniture Polish Sees the Fastest Value Growth in 2017
  • Shoe Polish Continues To See Positive Value Growth in 2017
  • Floor Polish Slows in 2017
  • Competitive Landscape
  • Werner & Mertz Offers Strong Brands
  • International Companies Dominate Polishes in 2017
  • Low Production Capacity and A Lack of Know-how Hamper the Domestic Challenge
  • Category Data
  • Table 51 Sales of Polishes by Category: Value 2012-2017
  • Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 53 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Urbanisation Boosts Surface Care Sales
  • Specialised Products Register the Fastest Growth Rates in 2017
  • Growing Competition and Significant Innovation
  • Competitive Landscape
  • Pronto and Mr Muscle Underpin SC Johnson & Son's Leadership
  • Some Private Label Development in 2017
  • International Players Overwhelmingly Dominate Surface Care in Macedonia
  • Category Data
  • Table 57 Sales of Surface Care by Category: Value 2012-2017
  • Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Convenience and Hygiene Trends Help Toilet Care Grow
  • Rim Liquids Sees the Fastest Value Growth in 2017
  • Innovation, Key New Launches and Marketing Stimulate Spending
  • Competitive Landscape
  • Henkel and the Bolton Group Compete Fiercely
  • International Players Dominate Toilet Care in Macedonia
  • Domestic Companies and Private Label Maintain Small Value Shares
  • Category Data
  • Table 65 Sales of Toilet Care by Category: Value 2012-2017
  • Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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