Home care achieved moderate retail value growth thanks to strong performances in the most robust home care categories, particularly laundry detergents and dishwashing. These two quite significant home care ranges witnessed significant levels of innovation, resulting in frequent key new launches. Surface and toilet care also registered good performances due to ongoing consumer demand and significant innovation, also resulting in more new products available on the market.
The Home Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Home Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE IN MACEDONIAList of Contents and Tables
Executive Summary
Home Care Growth Remains Convincing Despite Political and Economic Turmoil
Convenience, Health and Wellbeing and New Launches Have Significant Impact in 2018
Internationals Lead Home Care Through Innovation and Key New Launches
Modern Grocery Retailers Lead Sales of Home Care
Saturation To Slow Growth of Home Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
the Wellness Trend Positively Influences Air Care Growth, Although Health Concerns Increase
Candle Air Fresheners Records the Strongest Retail Value Growth in 2018
Electric Air Fresheners Stagnates in 2018
Competitive Landscape
Reckitt Benckiser Group Leads Air Care
SC Johnson & Son Ranks Second
International Brands and Their Gbos/nbos Characterise Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovation in Surface Care Inhibits Growth of Bleach
Bleach Stagnates in 2018 With Negative Future Retail Volume Growth Prospects
Little Competition and Room for Innovation Within Bleach Results in A Stagnant Performance
Competitive Landscape
Alkaloid Ad Skopje Maintains Its Strong Lead
Bleach A Domain for Domestic Manufacturers and Their Brands
Several Smaller Domestic Players Compete for A Combined Minority Share
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Automatic Dishwashing Continues To Outperform
Hand Dishwashing To Remain the Most Popular Dishwashing Method
the Popularity of Dishwashing Additives To Continue To Grow
Competitive Landscape
Reckitt Benckiser Group Leads Dishwashing
the Procter & Gamble Co Ranks Second and Witnesses Rapid Share Growth
International Brands Characterise Dishwashing
Category Data
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Electric Insecticides Records the Strongest Retail Value Growth
Spray/aerosol Insecticides Declines
Poor Image Negatively Impacts Home Insecticides
Competitive Landscape
SC Johnson & Son Leads Home Insecticides
Atlantic Grupa Ranks Second and Increases Its Value Share
Highly Concentrated Home Insecticides Characterised by Internationals
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Laundry Detergents Continue To Witness More Compact and Concentrated Formats
Liquid Fabric Softeners Witness More New Formulas and Greater Concentration
Strong Growth of Spot and Stain Removers
Competitive Landscape
the Procter & Gamble Co Continues To Lead in 2018 Despite A Moderate Share Decline
Significant Share Growth and Second Place for Henkel AG & Co in 2018
International Laundry Detergent Brands and Their Gbos/nbos Characterise Laundry Care
Category Indicators
Table 36 Household Possession of Washing Machines 2013-2018
Category Data
Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Floor Polish Achieves the Strongest Retail Value Growth in 2018
Furniture Polish and Shoe Polish Decline for the Second Consecutive Year
Innovation and New Product Development To Be the Main Drivers of Growth
Competitive Landscape
Werner & Mertz Maintains Its Lead
SC Johnson & Son Ranks Second
Internationals Characterise Polishes
Category Data
Table 51 Sales of Polishes by Category: Value 2013-2018
Table 52 Sales of Polishes by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Polishes: % Value 2014-2018
Table 54 LBN Brand Shares of Polishes: % Value 2015-2018
Table 55 Forecast Sales of Polishes by Category: Value 2018-2023
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Kitchen and Bathroom Cleaners Record the Strongest Growth
Surface Care Growth Is Stable As Business and Household Demand Grows
New Surface Care Products Introduced in 2018
Competitive Landscape
SC Johnson & Son Maintains Its Lead
Colgate-Palmolive Co Ranks Second With A Growing Share
Internationals Lead With Domestic Brands and Private Label Holding Low Shares
Category Data
Table 57 Sales of Surface Care by Category: Value 2013-2018
Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Moderate Growth Due To the Trend of Convenience
Significant Number of Key New Launches in 2018
In-cistern Devices To Record Strong Growth
Competitive Landscape
the Bolton Group Leads Toilet Care
Henkel AG & Co Ranks Second
International Brands and Companies Characterise Toilet Care
Category Data
Table 65 Sales of Toilet Care by Category: Value 2013-2018
Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
