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Beauty and Personal Care in Latvia

  • ID: 2567973
  • Report
  • Region: Latvia
  • 100 pages
  • Euromonitor International
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With Latvia’s economy having performed consistently well for several years now, and with the economic outlook generally very positive, consumer spending on beauty and personal care continued to increase over the course of 2018. In addition, it is becoming increasingly important for Latvian people to pay attention to their personal grooming and maintaining an attractive and well-groomed appearance is coming to be seen as essential for success in one’s personal and professional life.

The author's Beauty and Personal Care in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Latvia

List of Contents and Tables
Executive Summary
Improving Economy, Rising Income Levels and Freer Spending All Support Sales Growth
Sales of Natural and Organic Products Continue To Gather Pace
Major Multinationals Remain in the Lead Despite the Increasingly Stiff Challenge From Emerging Local Players
New Product Development in 2018 Focuses on Natural Products Offered by Local Players
Few Major Changes Expected Over the Forecast Period, With Sales Set To Continue Rising Slowly But Steadily
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Positive Growth Set To Continue Despite Latvia's Low Birth Rate
Essential Baby Products Dominate Sales
Demand Set To Continue Shifting Towards Natural Products
Competitive Landscape
the Competitive Environment in Baby and Child-specific Products Remains Stable
Neobio Launches Its New Line of Natural Cosmetics
Domestic Players, Brands and Products Come To the Fore
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 17 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 18 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 19 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 20 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 21 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 22 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Shift Towards More Expensive Products Continues To Boost Value Sales
More Convenient Products With Higher Prices Set To Continue Attracting More Attention
Demand Remains Surprisingly Immature, Laying the Ground for Further Growth
Competitive Landscape
Unilever, Colgate-Palmolive and Local Player Stenders and Lead An Otherwise Fragmented Category
Domestic Company Mara Naturals Enters the Category With Its Premium Brand
Premium Brands Set To Gain Ground As Rising Interest in Quality Harms Private Label
Category Data
Table 26 Sales of Bath and Shower by Category: Value 2013-2018
Table 27 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 28 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 29 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 30 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 31 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 32 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 33 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 34 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Premiumisation Continues To Benefit Colour Cosmetics, Especially Higher-priced Brands
Growth Is Boosted by the Rising Interest in A More Diverse Range of Colour Cosmetics
Innovation and New Product Development Set To Remain Key To Success in Colour Cosmetics
Competitive Landscape
Chained Beauty Retailers Remains the Key Distribution Channel for Colour Cosmetics
Relatively Recent Entrants Gain Ground
Large Multinational Players To Remain in the Lead Due To Their Superior Resources
Category Data
Table 35 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 36 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 37 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 38 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 39 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Maturity of Demand Continues To Suppress the Category's Overall Growth Potential
the Health and Wellness Trend To Continue Influence the Main Trends in Deodorants
Few Changes Expected Are Expected in the Prevailing Trends Over the Forecast Period
Competitive Landscape
Stability in the Competitive Environment and Entrenched Positions of Incumbent Leaders Present Barriers To Entry
Numerous New Products Are Seen in Men's Deodorants in 2018
Higher Quality Products With Added Value Set To Be the Most Successful
Category Data
Table 44 Sales of Deodorants by Category: Value 2013-2018
Table 45 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 47 NBO Company Shares of Deodorants: % Value 2014-2018
Table 48 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 50 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 52 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Rising Environmental Awareness Continues To Discourage Consumption of Depilatories
Low Per Capita Usage of Depilatories Means Considerable Room for Further Sales Growth
Growth Set To Be Supported by Rising Incomes and Rising Female Employment Levels
Competitive Landscape
the Dominance of the Leading Players Presents Barriers To Entry
More Intense Competition Translates Into Lower Unit Prices
Fragmentation Continues To Define Category Outside of the Dominant Leaders
Category Data
Table 53 Sales of Depilatories by Category: Value 2013-2018
Table 54 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Depilatories: % Value 2014-2018
Table 56 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 57 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Brands Remain Prominent Among the Leading Names in Fragrances
Increasing Competition Between the Retailers of Fragrances Means Lower Unit Prices
Premium Brands To Continue Leading the Category
Competitive Landscape
Premium Brands Lead the Way in Terms of Marketing Promotions
Consumer Preference for Well-known Premium Brands Present Barriers To Entry
No Major Changes Expected in the Competitive Environment in Fragrances
Category Data
Table 59 Sales of Fragrances by Category: Value 2013-2018
Table 60 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Fragrances: % Value 2014-2018
Table 62 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 65 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Premiumisation Continues To Support Value Growth in Hair Care
Demand Set To Shift Towards Higher Quality Products
Sales of More Specific Products Set To Increase As Consumers Prioritise Quality and Performance
Competitive Landscape
Domestic Producers Continue To Improve Their Positions in Hair Care
Mara Naturals and Madara Cosmetics Launch New Products
Advertising Set To Become Vital To Success in Hair Care
Category Data
Table 67 Sales of Hair Care by Category: Value 2013-2018
Table 68 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 69 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 70 NBO Company Shares of Hair Care: % Value 2014-2018
Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 75 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Men's Grooming Benefits From the Increasing Importance of Looking Good Among Latvian Men
Premiumisation and the Shift Towards More Sophisticated Products Boost Value Growth
Fashion for Beards Set To Remain A Drag on Sales Growth During the Forecast Period
Competitive Landscape
the Expansion of Existing Brands To Include Male-specific Variants Set To Widen Product Variety
Players Launch New Products To Cash in on Rising Interest
New Players Expected To Enter the Category During the Forecast Period
Category Data
Table 78 Sales of Men's Grooming by Category: Value 2013-2018
Table 79 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 82 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 83 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 85 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Focus on Higher Quality Continues To Support Value Growth in Oral Care
More Serious Approach To Oral Care Ensures Positive Sales Growth Despite Maturity
Demand Expands From Core Categories As Consumers Become Interested in Wider Range of Oral Care Products
Competitive Landscape
the Higher End of the Competitive Environment Remains Stable, While the Lower End Remains Fragmented
Ecodenta Expands Its Product Range With Several New Launches in 2018
Local and Regional Players Likely To Make Headway During the Forecast Period
Category Data
Table 87 Sales of Oral Care by Category: Value 2013-2018
Table 88 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 89 Sales of Toothbrushes by Category: Value 2013-2018
Table 90 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 92 NBO Company Shares of Oral Care: % Value 2014-2018
Table 93 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 94 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Income Levels Support Higher Demand for Skin Care
Men Represent An Emerging and Potentially Huge Consumer Base
Natural and Organic Products Set To Continue Generating Higher Sales
Competitive Landscape
Innovation and New Product Development Remain Crucial To Success in Skin Care
Local Players Remain Focused on Innovative New Product Launches
Domestic Producers Gain Ground Despite the Dominance of International Players
Category Data
Table 100 Sales of Skin Care by Category: Value 2013-2018
Table 101 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 102 NBO Company Shares of Skin Care: % Value 2014-2018
Table 103 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 104 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 105 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 106 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
2018's Long, Hot Summer Supports Strong Growth in Sun Care
Products in Other Categories With Added Spf Pose A Threat To Sales of Sun Protection
More Intense Competition Puts Pressure on Unit Prices, Suppressing Value Growth
Competitive Landscape
Higher Spf Products Become Increasingly Popular
Natural and Organic Products Set To Continue Generating Higher Sales
Local Player Madera Cosmetics Launches A Range of New Sun Care Products
Category Data
Table 107 Sales of Sun Care by Category: Value 2013-2018
Table 108 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 109 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 110 NBO Company Shares of Sun Care: % Value 2014-2018
Table 111 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 112 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 113 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 114 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 115 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Natural Products Set To Remain Prominent in New Product Development
Rising Income Levels Set To Continue Supporting Sales Growth
Consumers Become More Demanding, To the Benefit of Premium Brands
Competitive Landscape
Rising Demand Results in More Intense Competition
Domestic Players Increasing Their Presence in Premium Beauty and Personal Care
Expanding Consumer Base Sharpens the Attention of Leading Premium Brands
Category Data
Table 116 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 117 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 119 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 120 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 121 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Low Per Capita Spending on Cosmetics Leaves Plenty of Room for Growth
Natural and Organic Products Remain Popular
Premium Brands Set To Pose Greater Competition
Competitive Landscape
Mass Brands Continue To Lead Beauty and Personal Care Overall
Price Promotions Remain More Common for Mass Brands
Mass Beauty and Personal Care Brands Increasingly Target Younger Consumers
Category Data
Table 122 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 123 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 124 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 125 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 126 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 127 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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