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Beauty and Personal Care in Lithuania

  • ID: 2570164
  • Report
  • Region: Lithuania
  • 94 pages
  • Euromonitor International
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In general, beauty and personal care continued to see healthy development in Lithuania in 2018. Market trends moved at a good pace, fuelled by the constant growth of the economy, which consequently led to additional money being spent on various goods, including beauty and personal care products. Moreover, the rise in consumer education added momentum to various more innovative and often healthier choices, such as premium products, or products based on natural ingredients.

The author's Beauty and Personal Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Lithuania

List of Contents and Tables
Executive Summary
Quality and Problem-solving Are in Demand
Unexpected Performances for Different Categories
the Usual Suspects, Private Label Growth and the Slowdown of A Local Prodigy
Micellar Water Remains Popular; Sheet Masks Grow in Popularity
Steady Development, With A Moderate Positive Forecast
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Parents Prefer Baby-specific To Child-specific Products
Baby and Child-specific Products Is Saturated
Medicated Baby and Child-specific Products and Sun Care Grow for Different Reasons
Competitive Landscape
the Leader Loses Share
Not the Best Year for the Local Leader
Bübchen Is Gaining Share
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Hot Summer Weather Revives Sales of Body Wash/shower Gel
Intimate Washes Performs Better Than Anticipated
Growth in Liquid Soap Outpaces Bar Soap
Competitive Landscape
Biok Maintains Its Lead
Dove Registers Innovation Efforts
L'occitane Is the Only Visible Premium Brand
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Growth Is Slowing Down
Facial Make-up Remains Strong
Sales of Sets/kits Rocket
Competitive Landscape
L'Oréal Paris Leads, But Loses Share
Losses for Max Factor
the Good Performance of Catrice
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Demand for Freshness Continues
Deodorant Roll-ons Gains Share
Creams and Pumps Decline
Competitive Landscape
Nivea Maintains Its Stronghold
Aras and Rasa Leave the Market
Efforts by Old Spice Lead To Success
Category Data
Table 39 Sales of Deodorants by Category: Value 2013-2018
Table 40 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 42 NBO Company Shares of Deodorants: % Value 2014-2018
Table 43 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Beauty Standards Keep the Category Growing
Pre-shave Grows, But Remains Minor
Hair Removers/bleaches Gains Share
Competitive Landscape
Byly Sees Growth in Its Share
Private Label Is Successful
Veet Manages Expectations
Category Data
Table 48 Sales of Depilatories by Category: Value 2013-2018
Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Depilatories: % Value 2014-2018
Table 51 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 52 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
the Strong Shift Towards Premiumisation Continues
Mass Fragrances Struggles
Unisex Fragrances Have Not Found Their Consumer Base
Competitive Landscape
A Fragmented and Fast-changing Category
More Stable Brands
Category Data
Table 54 Sales of Fragrances by Category: Value 2013-2018
Table 55 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Fragrances: % Value 2014-2018
Table 57 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 60 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
High Saturation in Hair Care
Salon Professional Hair Care Continues To Boom
Problem-solving Products Are Demanded
Competitive Landscape
L'Oréal Baltic Maintains Its Lead
Biok Is in Transition
Growing Competition in Salon Professional Hair Care
Category Data
Table 62 Sales of Hair Care by Category: Value 2013-2018
Table 63 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 65 NBO Company Shares of Hair Care: % Value 2014-2018
Table 66 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 70 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Attention From the Major Modern Retail Channels Grows
Sales in Men's Shaving Stabilise
Men's Skin Care Stagnates
Competitive Landscape
Procter & Gamble Services Leads
Biok Rebrands Its Product Line
A Worse Performance for Nivea Men
Category Data
Table 73 Sales of Men's Grooming by Category: Value 2013-2018
Table 74 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 77 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 78 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 80 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 81 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Attention To Oral Hygiene Is Growing
Denture Care Is on the Rise
Toothpaste and Mouthwashes/dental Rinses Stagnate
Competitive Landscape
Colgate Stagnates
Ecodenta Struggles for Internal Reasons
Oral Care Is Becoming More Fragmented
Category Data
Table 82 Sales of Oral Care by Category: Value 2013-2018
Table 83 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 84 Sales of Toothbrushes by Category: Value 2013-2018
Table 85 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 87 NBO Company Shares of Oral Care: % Value 2014-2018
Table 88 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 89 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 91 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Facial Products Account for Most Sales
Body Care Revives
Face Masks and Cleansing Products Are Popular
Competitive Landscape
the Strong Performance of Bioderma
Private Label Develops Well
Biok Declines
Category Data
Table 93 Sales of Skin Care by Category: Value 2013-2018
Table 94 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Skin Care: % Value 2014-2018
Table 96 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 98 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Good Summer of 2018 Has A Huge Impact on Sales
Less Seasonality Due To the Rise in Tourism
Chemists/pharmacies Participates in Sun Care
Competitive Landscape
the Major Leaders Remain the Same
the Private Label Offer Remains Low
Category Data
Table 100 Sales of Sun Care by Category: Value 2013-2018
Table 101 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 103 NBO Company Shares of Sun Care: % Value 2014-2018
Table 104 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 106 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 108 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Demand for Premium Products Continues Due To Rising Purchasing Power
Problem-solving Products Over General-purpose Products
Facial Care Goes Premium
Competitive Landscape
L'Oréal Baltic Has the Most Balanced Portfolio
A Clear Leader in Premium Colour Cosmetics
Two Prodigies in Premium Skin Care
Category Data
Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Rational Purchases
the Future of Mass Fragrances Is Uncertain
Mass Bath and Shower Prevails
Competitive Landscape
Private Label Is on the Rise
Biok Is Trying To Move Upmarket
Global Companies Continue To Lead
Category Data
Table 115 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 116 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 117 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 118 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 120 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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