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Beauty and Personal Care in Lithuania

  • ID: 2570164
  • Report
  • July 2020
  • Region: Lithuania
  • 118 pages
  • Euromonitor International
The robust sales growth that was seen across beauty and personal care in Lithuania over the review period came to a grinding halt towards the end of the first quarter of 2020 as the COVID-19 pandemic became a major issue throughout the country.

The Beauty and Personal Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Industry players turn to natural products to spur demand in mature categories
  • The leading local player Biok Laboratorija poised for strong growth
  • Industry performance to hinge on the strength and pace of recovery from COVID-19
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premiumisation continues to put pressure on mass sales as consumers trade up
  • Mass brands look to men’s grooming to expand their consumer bases
  • Natural products continue to attract the attention of consumers
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within mass beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premium beauty and personal care continues to develop
  • Fragrances continues to account for the bulk of premium sales
  • Health and beauty specialist retailers leads distribution as sales head online
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within premium beauty and personal care
  • Recovery and opportunities
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Skin care generates considerable sales as sun care records strong growth
  • The variety of items on offer expands as consumers seek more natural products
  • Multinational players continue to dominate sales
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within baby and child-specific products
  • Recovery and opportunities
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Demand shifts to high-quality products as consumers become more sophisticated
  • Intimate hygiene continues to register solid growth
  • Leading player Biok Laboratorija UAB innovates, rationalises its brand portfolio
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within bath and shower
  • Recovery and opportunities
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2014-2019
Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Emerging beauty trends influence sales of colour cosmetics
  • Chemists/pharmacies gains ground at the expense of grocery retailers
  • L’Oréal is the strong leader in a fragmented category characterised by innovation
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within colour cosmetics
  • Recovery and opportunities
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Roll-ons the most dynamic category as the dominance of mass brands is eroded
  • International players continue to dominate sales
  • Low price remains a major factor supporting demand for deodorants
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within deodorants
  • Recovery and opportunities
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2014-2019
Table 52 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 54 NBO Company Shares of Deodorants: % Value 2015-2019
Table 55 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 57 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Another stable and positive performance seen in a mature category in 2019
  • Byly depil challenges Veet in hair removers/bleaches as innovation comes to the fore
  • Avon’s withdrawal from women’s pre-shave leaves the category wide open
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within depilatories
  • Recovery and opportunities
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2014-2019
Table 61 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Depilatories: % Value 2015-2019
Table 63 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 64 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Sales of premium fragrances split into mainstream and niche segments
  • Celebrity brands emerge strongly in mass fragrances
  • Mono-brand beauty specialist retailers emerge as e-commerce gains further ground
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within fragrances
  • Recovery and opportunities
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2014-2019
Table 67 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 68 NBO Company Shares of Fragrances: % Value 2015-2019
Table 69 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 72 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premiumisation supports growth in shampoos as consumers look for novel items
  • Innovation in conditioners and treatments focuses on heathy properties
  • Local products make their mark in a category dominated by multinational players
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within hair care
  • Recovery and opportunities
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2014-2019
Table 75 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 77 NBO Company Shares of Hair Care: % Value 2015-2019
Table 78 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 82 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Men’s grooming slated for a strong performance as mass brands remain dominant
  • New brands and products a sign of dynamism in men’s grooming
  • L’Oréal Men Expert records strong sales growth via strong branding
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within men’s grooming
  • Recovery and opportunities
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2014-2019
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 89 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 92 Forecast Sales of Men's Grooming by Category: Value 2019-2024
Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • The high cost of dental care boosts growth as consumers seek preventative products
  • Innovation becomes essential as mouthwash containing hyaluronic acid is launched
  • Numerous companies compete for sales in a fragmented category
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within oral care
  • Recovery and opportunities
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2014-2019
Table 95 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 96 Sales of Toothbrushes by Category: Value 2014-2019
Table 97 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 99 NBO Company Shares of Oral Care: % Value 2015-2019
Table 100 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 101 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 103 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Patient care remains the dominant skin care category in Lithuania
  • Products with a natural and/organic positioning come to the fore
  • Premium brands lead sales as Margarita by Biok is the leading mass brand
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within skin care
  • Recovery and opportunities
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2014-2019
Table 106 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 107 NBO Company Shares of Skin Care: % Value 2015-2019
Table 108 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 110 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Changing attitudes to the sun and the importance of sun care support sales growth
  • The focus in sun care shifts towards more natural products
  • L’Oréal maintains its leading position in sun care as premium brands proliferate
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within sun care
  • Recovery and opportunities
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2014-2019
Table 113 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 115 NBO Company Shares of Sun Care: % Value 2015-2019
Table 116 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 118 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024
Note: Product cover images may vary from those shown
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