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Beauty and Personal Care in Croatia

  • ID: 2570186
  • Report
  • Region: Croatia
  • 92 pages
  • Euromonitor International
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Beauty and personal care managed to maintain its growth trend even through most of the period of economic downturn, at least in current value terms, whilst volume sales slipped. Only towards the end of the credit crunch did beauty and personal care lose its momentum and also start declining in current value terms. However, growth immediately revived after household disposable incomes started increasing, with 2016 and 2017 seeing a surge in sales.

The author's Beauty and Personal Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Croatia

List of Contents and Tables
Executive Summary
Growth Continues, But at A Slower Pace
Natural Ingredients and No Preservatives Are Important
the Rise of Local Players
Bloggers and Influencers Shape New Product Launches
Moderate Value Growth Is Expected
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
the Number of New-borns Is Declining, But the Category Continues To Grow
Baby Wipes Is the Biggest Hit
Apart From Baby Wipes, Most Attention Is Given To Skin Care
Competitive Landscape
Premium Pharma Players
A Category With A Great Deal of Innovation
Local Players Are Taking Their Chances
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Most Interest and Events Are in Body Wash/shower Gel
Showering Overtakes Bathing As A Concept
Products With Added-value Sell Better
Competitive Landscape
Leading Multinationals Set the Pace
Local Companies Shoot for Niches
A Good Environment for Economy Brands
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Riding the Premiumisation Wave
New Ideas Awaken Interest
Croatians Are Very Much Like Average European Consumers
Competitive Landscape
the Dominance of International Players
Almost No Local Presence
A Hostile Market for Economy Brands
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
It Is All About the Ingredients
Deodorants Has An Identity Crisis
Spray Dominates in Terms of Application Format
Competitive Landscape
All New Launches Try To Meet Consumers' Expectations
Consolidated Competitive Landscape
the Humble Reach of Croatian Players
Category Data
Table 39 Sales of Deodorants by Category: Value 2013-2018
Table 40 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 42 NBO Company Shares of Deodorants: % Value 2014-2018
Table 43 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Salons Pose A Threat To Growth
Traditional Preferences Favour Razors and Blades
Hair Removers/bleaches Set To See the Most Dynamic Performance
Competitive Landscape
Novelty in Hair Removal Comes From Local Players
One Strong Leader in Razors and Blades
Shaving Sees Few New Ideas
Category Data
Table 48 Sales of Depilatories by Category: Value 2013-2018
Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Depilatories: % Value 2014-2018
Table 51 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 52 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Two Different Types of Consumers Seek Fragrances
Mass and Premium in Balance
High Mark-ups Do Not Hamper Demand
Competitive Landscape
High Fragmentation Due To the Overwhelming Number of Products
Two Global Giants Lead
Local Players Hide in Niches
Category Data
Table 54 Sales of Fragrances by Category: Value 2013-2018
Table 55 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Fragrances: % Value 2014-2018
Table 57 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 60 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
New Trends Are Emerging
Traditional Consumers Guard the Fortress of Standard Shampoos
the Strong Threat From Salons
Competitive Landscape
the Leading Trio Practically Control Hair Care
Just A Few Local Representatives
Hostile Territory for Economy Brands
Category Data
Table 62 Sales of Hair Care by Category: Value 2013-2018
Table 63 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 65 NBO Company Shares of Hair Care: % Value 2014-2018
Table 66 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 70 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
No Major Growth Peaks, But Still Going Strong
No Taboos for Men When It Comes To Grooming
Men's Toiletries Is Stronger Than Men's Shaving
Competitive Landscape
Its Lead in Men's Shaving Keeps Procter & Gamble at the Top
Beiersdorf Increases Its Share Through Intensive Efforts
Men's Shaving Is Consolidated, Men's Toiletries Remains Fragmented
Category Data
Table 73 Sales of Men's Grooming by Category: Value 2013-2018
Table 74 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 77 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 78 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 80 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 81 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Only Three Tubes of Toothpaste Per Capita Annually
Price Promotions Are the Most Important Tool
Manufacturers Are Running Out of Unique Selling Propositions
Competitive Landscape
the Plidenta Brand Changes Ownership
Multinationals Are Gaining Importance
Shelf Share Equals Value Share
Category Data
Table 82 Sales of Oral Care by Category: Value 2013-2018
Table 83 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 84 Sales of Toothbrushes by Category: Value 2013-2018
Table 85 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 87 NBO Company Shares of Oral Care: % Value 2014-2018
Table 88 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 89 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 91 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Interplay Between Premiumisation and Price Promotions
the More Features A Product Has, the Better
Pharma Beauty Products Are Becoming Increasingly Popular
Competitive Landscape
A Mainly Premium Product Portfolio Ensures L'Oréal Adria's Lead
Beiersdorf Diligently Works for Its Second Place
New Concepts for Smaller Players and Newcomers
Category Data
Table 93 Sales of Skin Care by Category: Value 2013-2018
Table 94 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Skin Care: % Value 2014-2018
Table 96 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 98 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Good Summer Weather Is Always Good News
Sun Care Still Has A Surprisingly Low Uptake From the Local Population
the Rule of the Golden Middle
Competitive Landscape
the Leader Is Also the Innovator
the Rise of Local Companies
New Ideas Sell Sun Care Products
Category Data
Table 100 Sales of Sun Care by Category: Value 2013-2018
Table 101 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 103 NBO Company Shares of Sun Care: % Value 2014-2018
Table 104 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 106 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 108 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Consumers Appreciate Premium Products
the Premium Segment Sees the Best Historical Results, But Is Not Stopping
Twofold Driving Forces Behind Premium Products
Competitive Landscape
Local Manufacturers Have Something To Offer
L'oréal Builds Its Strength in the Premium Segment
the Competitive Landscape Moves Towards Consolidation
Category Data
Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Seek Offers on Premium Products, But Buy Mass If Necessary
Price Movements Affect the Performance of Mass Beauty and Personal Care
Moderate Growth Is Expected
Competitive Landscape
Private Label Enters Troubled Waters
Beiersdorf Is Strong in Mass Beauty and Personal Care
Increasing Fragmentation
Category Data
Table 115 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 116 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 117 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 118 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 120 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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