Apparel and Footwear in Italy

  • ID: 2595575
  • Report
  • Region: Italy
  • 76 pages
  • Euromonitor International
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2017 saw apparel and footwear post static volume sales and marginally declining value sales, though they were better rates than the review period averages. Since 2010, Italian consumers have been buying more apparel and footwear during sales periods and other discount occasions, which are increasingly common throughout the year. The success of low-price brands such as OVS is also putting pressure on unit prices.

The Apparel and Footwear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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APPAREL AND FOOTWEAR IN ITALY

List of Contents and Tables
  • Executive Summary
  • Value Sales Continue To Decline in Italian Apparel and Footwear
  • Athleisure, Recycled Clothing, "made in Italy" Artisanal Production and Customisation All Gain Ground
  • the Competitive Environment Is Evolving Fast, Due To Changing Consumer Patterns
  • Internet Retailing Will Maintain Dynamic Growth
  • Apparel and Footwear Is Likely To Lose Sales Over the Forecast Period
  • Market Data
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
  • Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Quality, Sustainability and A Circular Economy Are Valued
  • Categories Will Stagnate Or Increase Slightly
  • Internet Retailing Is Growing Fast in Childrenswear
  • Competitive Landscape
  • Sportive Brands Perform Greatly in Childrenswear
  • Independent Shops Struggle, While Fast Fashion Booms
  • Childrenswear Follows Adult Apparel Trends
  • Category Data
  • Table 13 Sales of Childrenswear by Category: Volume 2012-2017
  • Table 14 Sales of Childrenswear by Category: Value 2012-2017
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
  • Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Relative Stagnation Is Likely Over the Forecast Period
  • Functionality and Basic Looks Will Be Trends Over the Forecast Period
  • Threats and Opportunities Will Present Themselves
  • Competitive Landscape
  • Apparel Accessories Is Led by Key Fast-fashion Players
  • Amongst the Top Players Zara's Owner Is the Best Performer
  • Sportive and Premium Brands Perform Positively
  • Category Data
  • Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
  • Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
  • Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
  • Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
  • Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
  • Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
  • Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
  • Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
  • Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
  • Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Men Increasingly Regard Apparel As A Way of Showing Their Personal Style
  • Super Premium Men's Jeans and Men's Shirts Will Drive Sales
  • Threats To Menswear Are Anticipated Over the Forecast Period
  • Competitive Landscape
  • Ovs SpA Leads Menswear
  • Moncler SpA Registers One of the Best Performances
  • Price-sensitive and Sportive Brands Perform Well
  • Category Data
  • Table 33 Sales of Menswear: Volume 2012-2017
  • Table 34 Sales of Menswear: Value 2012-2017
  • Table 35 Sales of Menswear: % Volume Growth 2012-2017
  • Table 36 Sales of Menswear: % Value Growth 2012-2017
  • Table 37 NBO Company Shares of Menswear: % Value 2013-2017
  • Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
  • Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
  • Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
  • Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
  • Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
  • Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
  • Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
  • Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
  • Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
  • Table 47 Forecast Sales of Menswear: Volume 2017-2022
  • Table 48 Forecast Sales of Menswear: Value 2017-2022
  • Table 49 Forecast Sales of Menswear: % Volume Growth 2017-2022
  • Table 50 Forecast Sales of Menswear: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Players Will Focus on Three Categories
  • Comfort, Large Sizes and Functionality Are Important
  • Internet Retailing Is More Popular
  • Competitive Landscape
  • Max Mara Still Leads Sales
  • Hanesbrands Acquires Champion Europe SpA
  • Internationalisation: Under Armour Is Among the Best Successes
  • Category Data
  • Table 51 Sales of Womenswear: Volume 2012-2017
  • Table 52 Sales of Womenswear: Value 2012-2017
  • Table 53 Sales of Womenswear: % Volume Growth 2012-2017
  • Table 54 Sales of Womenswear: % Value Growth 2012-2017
  • Table 55 NBO Company Shares of Womenswear: % Value 2013-2017
  • Table 56 LBN Brand Shares of Womenswear: % Value 2014-2017
  • Table 57 NBO Company Shares of Women's Nightwear: % Value 2013-2017
  • Table 58 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
  • Table 59 NBO Company Shares of Women's Outerwear: % Value 2013-2017
  • Table 60 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
  • Table 61 NBO Company Shares of Women's Swimwear: % Value 2013-2017
  • Table 62 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
  • Table 63 NBO Company Shares of Women's Underwear: % Value 2013-2017
  • Table 64 LBN Brand Shares of Women's Underwear: % Value 2014-2017
  • Table 65 Forecast Sales of Womenswear: Volume 2017-2022
  • Table 66 Forecast Sales of Womenswear: Value 2017-2022
  • Table 67 Forecast Sales of Womenswear: % Volume Growth 2017-2022
  • Table 68 Forecast Sales of Womenswear: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Jeans Will Remain Standard Items in Italy
  • Super Premium Jeans Clearly Outperform the Average
  • Sustainability Will Become A Key Issue
  • Competitive Landscape
  • Levi's Continues To Lead in Italy
  • G-star Raw and Alcott Are Amongst the Best Performers
  • Private Label Is Not Gaining Ground in Jeans
  • Category Data
  • Table 69 Sales of Jeans: Volume 2012-2017
  • Table 70 Sales of Jeans: Value 2012-2017
  • Table 71 Sales of Jeans: % Volume Growth 2012-2017
  • Table 72 Sales of Jeans: % Value Growth 2012-2017
  • Table 73 Sales of Men's Jeans: Volume 2012-2017
  • Table 74 Sales of Men's Jeans: Value 2012-2017
  • Table 75 Sales of Men's Jeans: % Volume Growth 2012-2017
  • Table 76 Sales of Men's Jeans: % Value Growth 2012-2017
  • Table 77 Sales of Women's Jeans: Volume 2012-2017
  • Table 78 Sales of Women's Jeans: Value 2012-2017
  • Table 79 Sales of Women's Jeans: % Volume Growth 2012-2017
  • Table 80 Sales of Women's Jeans: % Value Growth 2012-2017
  • Table 81 NBO Company Shares of Jeans: % Value 2013-2017
  • Table 82 LBN Brand Shares of Jeans: % Value 2014-2017
  • Table 83 Forecast Sales of Jeans: Volume 2017-2022
  • Table 84 Forecast Sales of Jeans: Value 2017-2022
  • Table 85 Forecast Sales of Jeans: % Volume Growth 2017-2022
  • Table 86 Forecast Sales of Jeans: % Value Growth 2017-2022
  • Table 87 Forecast Sales of Men's Jeans: Volume 2017-2022
  • Table 88 Forecast Sales of Men's Jeans: Value 2017-2022
  • Table 89 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
  • Table 90 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
  • Table 91 Forecast Sales of Women's Jeans: Volume 2017-2022
  • Table 92 Forecast Sales of Women's Jeans: Value 2017-2022
  • Table 93 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
  • Table 94 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Functional Hosiery and New Styles Will Drive Sales
  • Non-sheer Hosiery Will Still Be the More Dynamic Category
  • Saturation Is A Major Threat
  • Competitive Landscape
  • Calzedonia Leads Sales
  • Key Apparel Brands and New Entries Perform Well
  • Premium Brands Also Doing Well
  • Category Data
  • Table 95 Sales of Hosiery by Category: Volume 2012-2017
  • Table 96 Sales of Hosiery by Category: Value 2012-2017
  • Table 97 Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 98 Sales of Hosiery by Category: % Value Growth 2012-2017
  • Table 99 NBO Company Shares of Hosiery: % Value 2013-2017
  • Table 100 LBN Brand Shares of Hosiery: % Value 2014-2017
  • Table 101 Forecast Sales of Hosiery by Category: Volume 2017-2022
  • Table 102 Forecast Sales of Hosiery by Category: Value 2017-2022
  • Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
  • Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Footwear Will Record Another Sluggish Performance
  • Children's Footwear Is Less Sensitive To the Economic and Social Climate
  • Sports-inspired Footwear and Performance Footwear Perform Well
  • Competitive Landscape
  • Footwear Is Led by Sportswear Players
  • Bata SpA Is Regaining Ground in Italy After A Fall
  • Adidas Italy SpA Owes Its Success To Women's Footwear
  • Category Data
  • Table 105 Sales of Footwear by Category: Volume 2012-2017
  • Table 106 Sales of Footwear by Category: Value 2012-2017
  • Table 107 Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 108 Sales of Footwear by Category: % Value Growth 2012-2017
  • Table 109 NBO Company Shares of Footwear: % Value 2013-2017
  • Table 110 LBN Brand Shares of Footwear: % Value 2014-2017
  • Table 111 Distribution of Footwear by Format: % Value 2012-2017
  • Table 112 Forecast Sales of Footwear by Category: Volume 2017-2022
  • Table 113 Forecast Sales of Footwear by Category: Value 2017-2022
  • Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
  • Table 115 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increasing Participation in Sport and the Athleisure Style Drive Sales
  • Sports-inspired Footwear Is Set To Register the Best Performance
  • the Line Between Sports-inspired Apparel and Fashionwear Is Blurring
  • Competitive Landscape
  • Nike and Adidas Lead Sales
  • Decathlon Continues To Boom in Italy
  • Manufacturers Will Create More Opportunities To Wear Sports Apparel
  • Category Data
  • Table 116 Sales of Sportswear: Value 2012-2017
  • Table 117 Sales of Sportswear: % Value Growth 2012-2017
  • Table 118 NBO Company Shares of Sportswear: % Value 2013-2017
  • Table 119 LBN Brand Shares of Sportswear: % Value 2014-2017
  • Table 120 Distribution of Sportswear by Format: % Value 2012-2017
  • Table 121 Forecast Sales of Sportswear: Value 2017-2022
  • Table 122 Forecast Sales of Sportswear: % Value Growth 2017-2022
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