+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Beauty and Personal Care in Algeria

  • PDF Icon

    Report

  • 95 Pages
  • July 2025
  • Region: Algeria
  • Euromonitor International
  • ID: 2610251
2024 was a challenging year for the beauty and personal care market in Algeria, which experienced only minimal volume growth. The country continued to grapple with an ongoing economic downturn, marked by high inflation, rising unemployment, and a sharp decline in consumer purchasing power. These macroeconomic pressures significantly dampened demand, especially for non-essential or premium products, as consumers prioritised basic necessities. Although current value sales posted a higher growth ra...

This Beauty and Personal Care in Algeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, the publisher has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Beauty and Personal Care in AlgeriaExecutive Summary
Beauty and Personal Care in 2024: the Big Picture
2024 Key Trends
Competitive LandscapeRetail DevelopmentsWhat Next for Beauty and Personal Care ?
Market Data
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 Gbo Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 4 Nbo Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 5 Lbn Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DisclaimerSourcesSummary 1 Research SourcesMass Beauty and Personal Care in Algeria
Key Data Findings
2024 Developments
Mass Offerings Satisfy the Needs of the Algerian PopulationCompetitive Landscape Remains Highly FragmentedWhile Price Consciousness Remains Important, Consumers Demand More from Their ProductsProspects and OpportunitiesMass Colour Cosmetics Will Be Key Driver of GrowthModernisation of Retail Landscape Will Be Key Driver of Future GrowthRising Demand for Natural Beauty Products Will Create New Opportunities
Category Data
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 13 Nbo Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
  • Table 14 Lbn Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
Premium Beauty and Personal Care in Algeria
Key Data Findings
2024 Developments
Demand Remains Driven by Relatively Small Base of Affluent ConsumersInternational Brands Dominate Premium Beauty and Personal CareEconomic Uncertainty Continues to Limit DemandProspects and OpportunitiesIncreasing Financial Independence Amongst Women Will Be Key Driver of GrowthIllicit Trade and Counterfeit Products Will Continue to Disrupt Sales of Legitimate BrandsInnovation Will Become Increasingly Important
Category Data
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 19 Nbo Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 20 Lbn Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
Baby and Child-Specific Products in Algeria
Key Data Findings
2024 Developments
Economic Challenges Continue to Hamper GrowthLaboratoires Venus Consolidates Its Leading PositionConsumers Start to Migrate to E-Commerce in Search of the Best DealsProspects and OpportunitiesPositive Growth Ahead, Driven by Favourable Demographics and Rising Health AwarenessSlowing Demand Amid Growing Maturity and Declining Spending PowerSustainable Offerings to Gain Further Momentum
Category Data
  • Table 23 Sales of Baby and Child-Specific Products by Category: Value 2019-2024
  • Table 24 Sales of Baby and Child-Specific Products by Category: % Value Growth 2019-2024
  • Table 25 Sales of Baby and Child-Specific Products by Premium Vs Mass: % Value 2019-2024
  • Table 26 Nbo Company Shares of Baby and Child-Specific Products: % Value 2020-2024
  • Table 27 Lbn Brand Shares of Baby and Child-Specific Products: % Value 2021-2024
  • Table 28 Lbn Brand Shares of Baby and Child-Specific Sun Care: % Value 2021-2024
  • Table 29 Lbn Brand Shares of Premium Baby and Child-Specific Products: % Value 2021-2024
  • Table 30 Forecast Sales of Baby and Child-Specific Products by Category: Value 2024-2029
  • Table 31 Forecast Sales of Baby and Child-Specific Products by Category: % Value Growth 2024-2029
  • Table 32 Forecast Sales of Baby and Child-Specific Products by Premium Vs Mass: % Value 2024-2029
Bath and Shower in Algeria
Key Data Findings
2024 Developments
Bath and Shower Sales Remain Resilient Amid Economic PressuresUnilever Retains Its Lead, Through Local Production AdvantageE-Commerce Continues to ExpandProspects and OpportunitiesPositive Outlook for Bath and ShowerBar Soap Will Likely Remain a Staple Due to Economic UncertaintyGreater Focus on Sustainability
Category Data
  • Table 33 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 35 Sales of Bath and Shower by Premium Vs Mass: % Value 2019-2024
  • Table 36 Nbo Company Shares of Bath and Shower: % Value 2020-2024
  • Table 37 Lbn Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 38 Lbn Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 41 Forecast Sales of Bath and Shower by Premium Vs Mass: % Value 2024-2029
Colour Cosmetics in Algeria
Key Data Findings
2024 Developments
Colour Cosmetics Records Positive PerformanceCosmekam Algérie Maintains Its Leadership Despite Challenge by L’OréalE-Commerce Gains TractionProspects and OpportunitiesColour Cosmetics is Set for Continued Growth, Fuelled by Female Empowerment and UrbanisationRise of Illicit Trade Poses a Potential Risk for Colour CosmeticsInnovation to Drive Quality Improvements as Line Between Colour Cosmetics and Skin Care Blurs
Category Data
  • Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 44 Sales of Colour Cosmetics by Premium Vs Mass: % Value 2019-2024
  • Table 45 Nbo Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 46 Lbn Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 47 Lbn Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
  • Table 50 Forecast Sales of Colour Cosmetics by Premium Vs Mass: % Value 2024-2029
Deodorants in Algeria
Key Data Findings
2024 Developments
Deodorant Sprays Remains Preferred FormatUnilever Maintains Its Leading PositionModern Retail Dominates Distribution Landscape, as E-Commerce Gains TractionProspects and OpportunitiesEconomic Pressures Will Likely Push More Consumers to Switch from Fragrances to DeodorantsValue Sales Growth of Deodorants Will Be ChallengedNatural Focus Will Fuel Innovation
Category Data
  • Table 51 Sales of Deodorants by Category: Value 2019-2024
  • Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 53 Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
  • Table 54 Nbo Company Shares of Deodorants: % Value 2020-2024
  • Table 55 Lbn Brand Shares of Deodorants: % Value 2021-2024
  • Table 56 Lbn Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
Depilatories in Algeria
Key Data Findings
2024 Developments
Hair Removers/Bleaches Remains Most Popular OptionDomestic Products Gain Ground Due to Rising Consumer Price SensitivitySmall Local Grocers Face Growing Competition from Modern Retail FormatsProspects and OpportunitiesDepilatories Will Continue to Carve a Niche in Algerian MarketPrice Sensitivity Will Remain Major Threat to Stronger Growth in DepilatoriesInnovation Efforts Will Broaden Consumer Base
Category Data
  • Table 60 Sales of Depilatories by Category: Value 2019-2024
  • Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 62 Nbo Company Shares of Depilatories: % Value 2020-2024
  • Table 63 Lbn Brand Shares of Depilatories: % Value 2021-2024
  • Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Fragrances in Algeria
Key Data Findings
2024 Developments
Fragrances Maintains Growth, But Momentum Slows Amid Economic PressuresPuig Remains the Leader in Fragrances as Local and Informal Players Gain GroundBeauty Specialists Leads Distribution But E-Commerce Gains GroundProspects and OpportunitiesFragrance Sales Are Set to Rise, But Trading Down Will Limit Value GrowthInnovation Expected to Continue, as Players Seek to Attract New Target AudiencesFragrances Will Face Ongoing Economic Challenges
Category Data
  • Table 66 Sales of Fragrances by Category: Value 2019-2024
  • Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 68 Nbo Company Shares of Fragrances: % Value 2020-2024
  • Table 69 Lbn Brand Shares of Fragrances: % Value 2021-2024
  • Table 70 Lbn Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 71 Lbn Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Hair Care in Algeria
Key Data Findings
2024 Developments
Standard Shampoos and 2-In-1 Products Remain Most Popular OfferingsLaboratoires Venus Maintains Its Competitive EdgeE-Commerce Continues to Gain TractionProspects and OpportunitiesPositive Outlook for Hair CareGrowth Will Be Impacted by Rising Maturity and Continued Price SensitivityNew Launches Will Focus on Natural and Organic Products
Category Data
  • Table 74 Sales of Hair Care by Category: Value 2019-2024
  • Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 76 Sales of Hair Care by Premium Vs Mass: % Value 2019-2024
  • Table 77 Nbo Company Shares of Hair Care: % Value 2020-2024
  • Table 78 Lbn Brand Shares of Hair Care: % Value 2021-2024
  • Table 79 Nbo Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 80 Lbn Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 81 Lbn Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 84 Forecast Sales of Hair Care by Premium Vs Mass: % Value 2024-2029
Men's Grooming in Algeria
Key Data Findings
2024 Developments
Price Sensitivity Shapes Consumer ChoicesProcter & Gamble Leads, while Local Players Begin to Gain GroundE-Commerce Shows Dynamism as Shoppers Are Attracted to Its Convenience and Wide Product SelectionProspects and OpportunitiesPositive Performance Expected, Although Demand Will Centre Around Basic StaplesCultural Shifts Set to Influence Men’S Grooming HabitsInnovative Men’S Grooming Products Are Expected to Gain Traction Among Younger Consumers
Category Data
  • Table 85 Sales of Men’S Grooming by Category: Value 2019-2024
  • Table 86 Sales of Men’S Grooming by Category: % Value Growth 2019-2024
  • Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
  • Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
  • Table 89 Nbo Company Shares of Men’S Grooming: % Value 2020-2024
  • Table 90 Lbn Brand Shares of Men’S Grooming: % Value 2021-2024
  • Table 91 Lbn Brand Shares of Men's Razors and Blades: % Value 2021-2024
  • Table 92 Forecast Sales of Men’S Grooming by Category: Value 2024-2029
  • Table 93 Forecast Sales of Men’S Grooming by Category: % Value Growth 2024-2029
Oral Care in Algeria
Key Data Findings
2024 Developments
Slow But Steady Progress Amid Rising Hygiene AwarenessColgate-Palmolive Leads Fragmented, Import-Driven MarketBricks-And-Mortar Retailers Continue to Dominate SalesProspects and OpportunitiesPositive Outlook as Consumers Embrace More Sophisticated Oral Hygiene RoutinesGradual Shift Towards More Sophisticated Products Amongst Higher-Income, Urban ConsumersGrowing Interest in “Clean” and “Green” Oral Care Solutions
Category Data
  • Table 94 Sales of Oral Care by Category: Value 2019-2024
  • Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 96 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 99 Nbo Company Shares of Oral Care: % Value 2020-2024
  • Table 100 Lbn Brand Shares of Oral Care: % Value 2021-2024
  • Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
Skin Care in Algeria
Key Data Findings
2024 Developments
Skin Care Sees Modest Growth as Consumers Continue to Prioritise Self-CareHenkel Algérie Leads Skin Care, But Local Players Gain Ground Amid Import RestrictionsPharmacies Retain Their Leading Position, Despite Losing Ground to Supermarkets and E-CommerceProspects and OpportunitiesContinued Healthy Demand for Skin CareMulti-Benefit Products Will Gain TractionNatural and Organic Offerings Will See Rising Consumer Interest
Category Data
  • Table 105 Sales of Skin Care by Category: Value 2019-2024
  • Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 107 Nbo Company Shares of Skin Care: % Value 2020-2024
  • Table 108 Lbn Brand Shares of Skin Care: % Value 2021-2024
  • Table 109 Lbn Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Sun Care in Algeria
Key Data Findings
2024 Developments
Sun Care Maintains Steady Growth, Led by Rising Health Awareness and Affordability of Mass BrandsLocal Player Laboratoires Venus Sapeco Extends Lead in Sun CarePharmacies Continue to Lead, while E-Commerce Makes GainsProspects and OpportunitiesGrowing Awareness of Harmful Effects of Sun’S Uv Rays Will Continue to Boost SalesDemand Will Continue to Be Constrained Due to Prohibitively High PricesSun Care Offerings Will Become Increasingly Environmentally-Friendly
Category Data
  • Table 112 Sales of Sun Care by Category: Value 2019-2024
  • Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 114 Sales of Sun Care by Premium Vs Mass: % Value 2019-2024
  • Table 115 Nbo Company Shares of Sun Care: % Value 2020-2024
  • Table 116 Lbn Brand Shares of Sun Care: % Value 2021-2024
  • Table 117 Lbn Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029