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Sportswear in Israel

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    Report

  • 22 Pages
  • February 2026
  • Region: Israel
  • Euromonitor International
  • ID: 2619899
Sportswear in Israel continued to demonstrate resilience in 2025, with retail value sales rising by 4% to reach ILS7.4 billion, despite ongoing geopolitical uncertainty, higher taxes, and supply chain disruption. The category benefited from its position at the intersection of functionality, comfort, and lifestyle relevance, as Israeli consumers increasingly prioritised versatile clothing suited to both everyday wear and physical activity.

This Sportswear in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Community-driven performancewear sustains growth despite disruption
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • CHART 3 Global Sportswear Brands Struggle With Tariffs and Logistics Disruptions
  • CHART 4 Growth of both affordable and niche sportswear highlights market polarisation
WHAT’S NEXT?
  • Consumers to drive growth through performance, identity and versatility
  • Sports and non-sports apparel to remain the core growth engine
  • Tariffs and digitalisation will shape future market dynamics
COMPETITIVE LANDSCAPE
  • Global brands lead while smaller players expand selectively
  • Stable structure creates space for targeted growth
CHANNELS
  • Offline retail remains central as omnichannel behaviour deepens
  • Adidas Israel strengthens engagement through experiential retail
  • E-commerce expands reach without replacing stores
PRODUCTS
  • Local operations and community relevance shape product strategy
  • Value segmentation intensifies alongside local preference
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Analyst Insight
  • CHART 7 Domestic Travel Spurs Apparel and Footwear Sales as Fewer Israelis Shop Abroad
  • CHART 8 Real GDP Growth and Inflation 2020-2030
  • CHART 9 PEST Analysis in Israel 2025
  • CHART 10 Key Insights on Consumers in Israel 2025
  • CHART 11 Consumer Landscape in Israel 2025
APPAREL AND FOOTWEAR IN ISRAEL
EXECUTIVE SUMMARY
  • Israel's apparel and footwear market grows as consumers shop locally and online
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Local shopping boosts sales amid global uncertainties
  • Apparel remains largest component of overall sales
  • Adidas capitalises on local logistics advantage
WHAT’S NEXT?
  • Zara to lead premiumisation trend with luxury collaborations
  • Local brands and retailers will adapt to changing consumer needs
  • Sustainability and technology to drive innovation in retail
COMPETITIVE LANDSCAPE
  • Adidas maintains lead in Israel's apparel and footwear market
  • Local brands and retailers adapt to changing consumer needs
CHANNELS
  • Offline retail leads with strong physical store presence
  • E-commerce grows rapidly with omnichannel retail strategies
  • Omnichannel retailing drives customer engagement and loyalty
PRODUCTS
  • Tariffs and supply chain disruption favour locally agile players
  • Market polarisation drives demand for diverse product offerings
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources