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Sportswear in Egypt

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    Report

  • 23 Pages
  • February 2026
  • Region: Egypt
  • Euromonitor International
  • ID: 3001398
The sportswear market in Egypt experienced retail value growth of 19% in 2025, reaching EGP27.6 billion. This growth was driven by a combination of economic factors, consumer behaviour, and technological advancements. Sports and non-sports apparel remained the largest subcategory, with a value of EGP117 billion and a growth rate of 12%.

This Sportswear in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth in sportswear is driven by health trends and retail e-commerce
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Brands implement strategic promotions to appeal to price-sensitive consumers
  • Consumer resilience and innovation fuel growth in sportswear in 2025
  • Inflation and consumer confidence impact sportswear sales
WHAT’S NEXT?
  • Rising health awareness and the expansion of retail e-commerce are set to drive growth
  • Social media and street style are expected to drive growth in sports apparel
  • The rising focus on sustainability and promotions is set to shape the forecast period
  • CHART 3 Wayup Sports Egypt's Digital Game-Changer, Taking Over with Strategic Promotions
COMPETITIVE LANDSCAPE
  • adidas Group maintains its lead while local brands improve their positions
  • CHART 4 Forme Studios Challenges International Quality and Design
  • Local sportswear brands leverage technology and retail e-commerce to drive growth
CHANNELS
  • Sports goods stores lead sales as consumers value in-person experiences
  • Retail e-commerce gains traction with local brands and promotions
  • An omnichannel presence becomes key for retailers to remain competitive
PRODUCTS
  • Sigma Fit drives innovation with tech-wear solutions
  • CHART 5 Sigma Fit Innovation Meets the Future of Sportswear.
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Scroll Cairo Offers Affordable Replicas to Attract a Wide Consumer Base
  • CHART 9 Loom Enhancing Local Brand Accessibility and Consumer Connection
  • CHART 10 Second Bloom Redefining Sustainable Secondhand Retail
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Egypt 2025
  • CHART 13 Key Insights on Consumers in Egypt 2025
  • CHART 14 Consumer Landscape in Egypt 2025
APPAREL AND FOOTWEAR IN EGYPT
EXECUTIVE SUMMARY
  • Economic pressures and consumer shifts shape apparel and footwear in Egypt
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic pressures drive market polarisation across apparel and footwear
  • Scroll Cairo capitalises on market polarisation with affordable replicas
  • The rise of circular fashion challenges sales of apparel and footwear
WHAT’S NEXT?
  • Egypt’s emergence as a global apparel manufacturing hub is set to support growth
  • Digital platforms are expected to reshape consumer behaviour and drive sales
  • Technological advancements and changing consumer preferences are set to drive growth
COMPETITIVE LANDSCAPE
  • Local brands gain share in 2025 as incumbents face challenges
  • Strategic adaptations and digital engagement maintain market leadership
CHANNELS
  • Apparel and footwear specialists lead as many consumers prefer in-person shopping
  • Retail e-commerce gains traction with fast delivery and secure payments
PRODUCTS
  • Local brands and sustainable models drive product innovation
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources