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Beauty and Personal Care in Uruguay

  • ID: 2620011
  • Report
  • May 2021
  • Region: Uruguay
  • 106 Pages
  • Euromonitor International
Uruguay put less restrictive measures in place than many any other countries to tackle COVID-19. There was no mandatory quarantine, but rather more an appeal was made to avoid leaving home as much as possible. There were less restrictions on non-essential retailers – though shopping malls were closed for 84 days and when they did open, had reduced hours.

The publisher's Beauty and Personal Care in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • Mass beauty and personal care under severe inflationary pressure
  • Extensive distribution and awareness key to success of international brands
  • Competitive prices key to attracting low income and unemployed consumers

RECOVERY AND OPPORTUNITIES
  • Price sensitivity key factor in purchases over forecast period
  • Natural trend will drive innovation over forecast period
  • Consumer price sensitivity boosts demand for cheaper mass brands

CATEGORY DATA
  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • With duty-free severely curtailed, local sales benefit
  • Global brands benefit from reputation for premium quality
  • Significant shift to e-commerce

RECOVERY AND OPPORTUNITIES
  • Premium products with proven benefits stronger performers
  • Expansion of drugstore/parapharmacy chains benefits premium beauty and personal care
  • Growing competition from higher quality mass brands

CATEGORY DATA
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Volume decline, as with children out and about less, demand falls for certain products
  • Multinationals continue to dominate
  • Parents are cautious and demand more natural ingredients

RECOVERY AND OPPORTUNITIES
  • Limited value growth over forecast period
  • Change in legislation enables drugstores/pharmacies expand over forecast period
  • Growth potential limited by falling birth rate

CATEGORY DATA
  • Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
  • Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
  • Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
  • Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
  • Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
  • Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
  • Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Hand sanitisers drives value growth
  • Local players struggle to compete financially with global brands
  • Growing focus on natural products in response to rising health consciousness

RECOVERY AND OPPORTUNITIES
  • Constant value growth unchanged over forecast period
  • E-commerce remains undeveloped over forecast period
  • Liquid soap continued to outperform bar soap

CATEGORY DATA
  • Table 31 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 32 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 34 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 35 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 36 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • With women spending large amounts of time at home, they eschew make-up
  • L’Oréal remains in pole position due to diverse offering
  • Players focus on promoting eye make-up

RECOVERY AND OPPORTUNITIES
  • Strong recovery over forecast period
  • Sustainability to the fore over forecast period
  • COVID-19 gives fuel injection to e-commerce

CATEGORY DATA
  • Table 39 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
  • Table 42 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
  • Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • With people going out less due to COVID-19, volume sales fall
  • Extensive product range ensures Unilever continues to lead sales
  • Demand supported by essential nature of deodorants among local consumers

RECOVERY AND OPPORTUNITIES
  • Once society opens up again, deodorants will recover
  • Manufacturers focus on various different products to stimulate growth
  • Price remains key factor in purchasing decision

CATEGORY DATA
  • Table 48 Sales of Deodorants by Category: Value 2015-2020
  • Table 49 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 50 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 51 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 52 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 53 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 55 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Women do it themselves rather than visit beauty salons
  • Leading brands focus on different consumer needs to boost sales

RECOVERY AND OPPORTUNITIES
  • Moderate constant value growth over forecast period
  • Popularity of laser depilation techniques continues to grow
  • Leading brands embrace innovation in bid to attract consumers

CATEGORY DATA
  • Table 56 Sales of Depilatories by Category: Value 2015-2020
  • Table 57 Sales of Depilatories by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Depilatories: % Value 2016-2020
  • Table 59 LBN Brand Shares of Depilatories: % Value 2017-2020
  • Table 60 Forecast Sales of Depilatories by Category: Value 2020-2025
  • Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • With duty-free disrupted, consumers buy fragrances through beauty specialist retailers and pharmacies
  • International companies leverage extensive distribution to lead sales
  • Premium and mass sales split along gender lines

RECOVERY AND OPPORTUNITIES
  • Moderate growth over forecast period
  • Newness and originality drive value sales in premium fragrances
  • Direct sellers face challenges over forecast period

CATEGORY DATA
  • Table 62 Sales of Fragrances by Category: Value 2015-2020
  • Table 63 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 64 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 65 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 68 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Degree of trading down as retail prices rise
  • Quality reputation and wide product range ensures L’Oréal remains in pole position
  • Perms and relaxants continue downward decline

RECOVERY AND OPPORTUNITIES
  • Price sensitivity continues over forecast period
  • Trend for natural ingredients in hair care continues
  • Popularity of beauty sales boosts demand for salon professional products

CATEGORY DATA
  • Table 70 Sales of Hair Care by Category: Value 2015-2020
  • Table 71 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 72 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 73 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 74 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 77 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 78 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Skin care star performer in 2020
  • Competitive prices and extensive product ranges key to success
  • Men’s shaving continues to lead sales due to essential and masculine nature

RECOVERY AND OPPORTUNITIES
  • Skin care continues to perform well over forecast period
  • Younger men drive value sales beyond shaving
  • Scent and multiple functions are important to men

CATEGORY DATA
  • Table 81 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 82 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
  • Table 85 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 86 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 88 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Teeth washed less regularly due to less socialising
  • Local players continue to struggle to compete with international companies
  • Limited innovation and price sensitivity restrict value growth

RECOVERY AND OPPORTUNITIES
  • Price sensitivity a key purchasing factor over forecast period
  • Demand supported by rising consumer oral health awareness
  • Added functional properties in toothpaste drive value growth

CATEGORY DATA
  • Table 90 Sales of Oral Care by Category: Value 2015-2020
  • Table 91 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 92 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 93 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 94 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 95 NBO Company Shares of Oral Care: % Value 2016-2020
  • Table 96 LBN Brand Shares of Oral Care: % Value 2017-2020
  • Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Skin care benefits from COVID-19, as with people having more on their hands, they develop new skin care routines
  • Constant innovation and marketing key to success of global players
  • Introduction of new innovative products helps to attract consumers

RECOVERY AND OPPORTUNITIES
  • Continued growth fuelled by price discounting
  • Rising consumer health awareness boosts interest in natural products
  • Anti-pollution products perform well as society opens up

CATEGORY DATA
  • Table 101 Sales of Skin Care by Category: Value 2015-2020
  • Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 103 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 105 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 106 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • With people out and about less due to COVID-19, sun care suffers volume decline
  • Reputation for quality key in highly competitive category
  • Rising awareness of dangers of sun exposure offset by impact of economic crisis

RECOVERY AND OPPORTUNITIES
  • Healthy growth over forecast period
  • Demand supported by year-round availability in retail stores

CATEGORY DATA
  • Table 108 Sales of Sun Care by Category: Value 2015-2020
  • Table 109 Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 110 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
  • Table 111 NBO Company Shares of Sun Care: % Value 2016-2020
  • Table 112 LBN Brand Shares of Sun Care: % Value 2017-2020
  • Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
  • Table 114 Forecast Sales of Sun Care by Category: Value 2020-2025
  • Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
  • Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025
Note: Product cover images may vary from those shown