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Beauty and Personal Care in Uruguay

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    Report

  • 108 Pages
  • May 2025
  • Region: Uruguay
  • Euromonitor International
  • ID: 2620011
The rate of growth in retail current value sales of beauty and personal care in Uruguay accelerated sharply in 2024. A key factor driving growth was the decrease in cross-border shopping by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay.

The Beauty and Personal Care in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reduction in cross-border shopping drives rebound in retail current value sales
  • Beiersdorf SA benefits from booming demand for dermatological brands
  • Colour cosmetics increasingly distributed through pharmacies
PROSPECTS AND OPPORTUNITIES
  • Continued reduction in cross-border shopping will underpin robust growth
  • Retailers will increasingly help brands to engage with consumers
  • Pricing strategies will become more aggressive
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reduced cross-border shopping underpins demand surge
  • Dominant player L'Oréal Uruguay SA enjoys strong brand loyalty
  • E-commerce continues to grow in importance
PROSPECTS AND OPPORTUNITIES
  • Dermatological and prestige offerings will underpin robust growth
  • Sustainability will remain a key focus of marketing
  • Increased focus on online marketing and e-commerce
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Decline in cross-border shopping turbocharges domestic demand
  • Gap between leader Johnson & Johnson and Kimberly-Clark narrows
  • Pharmacies tighten their grip on distribution
PROSPECTS AND OPPORTUNITIES
  • Increasing demand for more natural products will be a key growth driver
  • Higher-priced dermocosmetic offerings will continue to grow in popularity
  • Low fertility rate could limit growth
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Decrease in cross-border shopping and disinflation underpin rebound in retail current value sales
  • Unilever del Uruguay SA and Colgate-Palmolive Inc SA remain dominant
  • Supermarkets remain the dominant distribution channel, but pharmacies and e-commerce pose a threat
PROSPECTS AND OPPORTUNITIES
  • Decline in cross-border shopping will continue to boost domestic sales
  • Sustainable products will grow in popularity
  • Supermarkets to remain the key distribution channel
CATEGORY DATA
  • Table 33 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail current value sales surge as cross-border shopping declines
  • L'Oréal Uruguay SA remains dominant
  • Health and beauty specialists, particularly pharmacies, dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Increased popularity of premium offerings will underpin acceleration in growth
  • Social media will grow in importance as a marketing tool
  • Multifunctional products will proliferate
CATEGORY DATA
  • Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
  • Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reduced cross-border shopping underpins rebound in retail current value sales
  • Leader Unilever del Uruguay SA taps into increased demand for natural deodorants
  • Supermarkets dominate, but pharmacies continue to gain ground
PROSPECTS AND OPPORTUNITIES
  • Deodorant sprays will remain the largest category, but deodorant creams will be the most dynamic
  • Dermatological deodorants will grow in popularity
  • More consumers will prioritise environmental consciousness and sustainability
CATEGORY DATA
  • Table 51 Sales of Deodorants by Category: Value 2019-2024
  • Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
  • Table 54 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reduction in cross-border selling underpins sharp acceleration in retail current value sales growth
  • Sebamar SA continues to lead, underpinned by the well-known Gillette brand
  • Pharmacies remain the largest and most dynamic distribution channel
PROSPECTS AND OPPORTUNITIES
  • Women’s razors and blades will emerge as the most dynamic category
  • New product development will focus on hair removers/bleaches and women’s razors and blades
  • More specialised products will be launched
CATEGORY DATA
  • Table 60 Sales of Depilatories by Category: Value 2019-2024
  • Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 62 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium fragrances continue to outperform mass offerings
  • Leader L'Oréal Uruguay SA boosted by premiumisation trend
  • Pharmacies the largest and most dynamic distribution channel
PROSPECTS AND OPPORTUNITIES
  • Retail constant value sales growth will slow slightly but remain strong
  • Premiumisation trend to remain robust
  • Omnichannel retail will increasingly be the norm
CATEGORY DATA
  • Table 66 Sales of Fragrances by Category: Value 2019-2024
  • Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 68 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reduced cross-border shopping underpins significant rebound in sales
  • L'Oréal Uruguay SA continues to dominate with Elsève/Elvive
  • Pharmacies continue to gain ground on supermarkets
PROSPECTS AND OPPORTUNITIES
  • Skinification will drive growth
  • Premiumisation trend will deepen
  • Dermatological products will continue to grow in popularity
CATEGORY DATA
  • Table 74 Sales of Hair Care by Category: Value 2019-2024
  • Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 77 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Surging demand for premium fragrances
  • Sebamar SA’s Gillette brand dominates men’s shaving
  • Pharmacies remain the largest and most dynamic distribution channel
PROSPECTS AND OPPORTUNITIES
  • Rising demand for more specialised offerings, such as dermatological products
  • Conceptions of masculinity will continue to evolve
  • Social media will grow in importance as a marketing tool
CATEGORY DATA
  • Table 85 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
  • Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
  • Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
  • Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reduction in cross-border shopping drives strong rebound in demand
  • Colgate-Palmolive Inc SA remains dominant
  • Pharmacies pose a mounting competitive threat to supermarkets
PROSPECTS AND OPPORTUNITIES
  • Natural and organic options will continue to grow in popularity
  • Vegan and free-from options will proliferate
  • Aggressive pricing strategies and promotions will become the norm
CATEGORY DATA
  • Table 94 Sales of Oral Care by Category: Value 2019-2024
  • Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 96 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 99 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Local consumers increasingly perform facial and body beauty routines at home
  • Focus on dermocosmetics keeps L'Oréal Uruguay SA on top
  • Pharmacies continue to increase their market share
PROSPECTS AND OPPORTUNITIES
  • Body care will be the most dynamic category
  • More personalised products will emerge
  • E-commerce will help consumers visualise and evaluate their options
CATEGORY DATA
  • Table 105 Sales of Skin Care by Category: Value 2019-2024
  • Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 107 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reduction in cross-border shopping boosts domestic demand
  • Urufarma SA continues to lead
  • Pharmacies continue to grow in importance at the expense of supermarkets
PROSPECTS AND OPPORTUNITIES
  • Increasing popularity of dermocosmetic products will underpin dynamic growth
  • Products formulated to protect against specific types of solar radiation will proliferate
  • Sustainability will become a more important factor for some
CATEGORY DATA
  • Table 112 Sales of Sun Care by Category: Value 2019-2024
  • Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
  • Table 115 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029