Beauty and Personal Care in Uruguay

  • ID: 2620011
  • Report
  • Region: Uruguay
  • 84 pages
  • Euromonitor International
1 of 4
Uruguayan consumers remain highly conventional with regard to consumption. Traditionally, consumers tend to trust one particular brand and are more comfortable with familiar, rather than new innovative, products. However, during the review period, there were signs of Uruguayans trying new products. Within skin care, where innovation is constant, companies introduced some new products such as face masks, micellar water and other innovative options.

The Beauty and Personal Care in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 4
BEAUTY AND PERSONAL CARE IN URUGUAY

May 2018

Executive Summary
Uruguayan Consumers Starting To Try New Products
Increasing Quality of Mass Products
International Companies Lead Beauty and Personal Care
Natural Products Venturing Into Uruguayan Market
Growth Prospects Vary Strongly

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Value Sales Fuelled by Rising Unit Prices
Baby Wipes Continue To Lead Sales
Decrease in Birth Rate Could Reduce Value Sales
Competitive Landscape
International Companies Continue To Lead Sales
Johnson & Johnson Enjoys Strong Consumer Trust
Local Company Urufarma Performs Well

Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Uruguayan Consumers Remain Traditionally Minded
Growing Interest in New Areas
Limited Demand for Premium Bath and Shower Products
Competitive Landscape
Colgate-Palmolive and Unilever Continue To Lead Sales
Shift Towards More Natural Offerings
Local Companies Unable To Gain Significant Sales Share

Category Data
Table 19 Sales of Bath and Shower by Category: Value 2012-2017
Table 20 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 22 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 23 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 24 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Bb/cc Products Post Strong Increase in Value Sales
Nail Products Sales Continue To Slow
Strong Premium Demand Within Nail Treatments/strengtheners
Competitive Landscape
L'oréal Continues To Dominate Colour Cosmetics
Local Companies Struggle To Compete
Yves Saint Laurent Arrives in Uruguay

Category Data
Table 27 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Deodorants Considered To Be Essential
Sprays Continue To Dominate
Shift Towards More Natural Products
Competitive Landscape
Unilever Maintains Comfortable Leading Position
Majority of Companies Compete in Mass Areas
Focus on Improving Quality

Category Data
Table 36 Sales of Deodorants by Category: Value 2012-2017
Table 37 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 39 NBO Company Shares of Deodorants: % Value 2013-2017
Table 40 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 41 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growing Popularity of Beauty Salon Depilation Services
Focus on Innovation To Attract Consumers
Laser Depilation May Help Increase Value Sales
Competitive Landscape
International Brands Continue Leading Sales
Limited Competition Within Women's Pre-shave and Razors and Blades
Local Players To Continue Struggling To Compete

Category Data
Table 44 Sales of Depilatories by Category: Value 2012-2017
Table 45 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Depilatories: % Value 2013-2017
Table 47 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 48 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Exchange Rate Fluctuations Impact Sales
Demand for Cheaper Alternatives
Women Continue To Spend More in Fragrances
Competitive Landscape
International Companies Continue Leading Sales
Focus on Different Price Ranges and Innovation To Attract Consumers
Limited Competition From Local Players

Category Data
Table 50 Sales of Fragrances by Category: Value 2012-2017
Table 51 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Fragrances: % Value 2013-2017
Table 53 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 56 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Hair Care Products Remain Daily Routine Items
Montevideo: Home To Huge Number of Hairdressing Salons
Strong Demand for Professional Salon Products
Competitive Landscape
International Brands Continue To Lead Sales
L'oréal Remains Number One
Focus on New Product Development To Attract Consumers

Category Data
Table 58 Sales of Hair Care by Category: Value 2012-2017
Table 59 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 61 NBO Company Shares of Hair Care: % Value 2013-2017
Table 62 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 66 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Uruguayan Men Remain Traditional Minded
Growing Interest in New Men's Products
Limited Demand for Premium Men's Grooming Products
Competitive Landscape
Sebamar Continues To Lead Sales
Unilever Continues To Focus Only on Men's Toiletries
Constant Focus on New Product Development To Attract Consumers

Category Data
Table 69 Sales of Men's Grooming by Category: Value 2012-2017
Table 70 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 73 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 74 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 76 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 77 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Oral Health Awareness Boosted by Government
Growing Availability of More Sophisticated Products
Premium Oral Care Sales Remain Limited
Competitive Landscape
Colgate-Palmolive Maintains Leading Position in Oral Care
Strong Consumer Loyalty Key To Sales
Unilever's Close-up Re-launched in Uruguay

Category Data
Table 78 Sales of Oral Care by Category: Value 2012-2017
Table 79 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 80 Sales of Toothbrushes by Category: Value 2012-2017
Table 81 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 83 NBO Company Shares of Oral Care: % Value 2013-2017
Table 84 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 85 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 87 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Facial Care Remains Largest Area in Value Terms
Natural Products, A New Trend in Skin Care
Demographic Trends Fuel Sales of Anti-ageing Products
Competitive Landscape
L'oréal Maintains Leading Position in Skin Care
Reputation for Quality Attracts Consumers
Continuous Focus on New Product Development

Category Data
Table 89 Sales of Skin Care by Category: Value 2012-2017
Table 90 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Skin Care: % Value 2013-2017
Table 92 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 94 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Awareness of Sun Damage
Growing Demand Among Lower Income Consumers
Decreasing Aftersun and Self-tanning Sales
Competitive Landscape
Sun Care Remains Highly Competitive
Focus on New Innovative Products To Attract Consumers
Companies To Continue Targeting Sun Care

Category Data
Table 96 Sales of Sun Care by Category: Value 2012-2017
Table 97 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 99 NBO Company Shares of Sun Care: % Value 2013-2017
Table 100 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 102 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 104 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Economic Changes, the Main Threat To Premium Products
Premium Fragrances and Skin Care Continues To Lead Value Sales
Demand for Premium Quality Skin Care Products Remains High
Competitive Landscape
L'oréal Continues To Lead Premium Sales
Strong Brand Loyalty Boosts Sales
Premium Positioning Attracts Consumers

Category Data
Table 105 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 106 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 107 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 108 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Products Dominate Sales
Strong Demand for Premium Quality in Certain Areas
Increasing Quality of Mass Products
Competitive Landscape
International Companies Lead Sales
Constant Focus on New Product Development To Attract Consumers
Domestic Producers Struggle To Compete

Category Data
Table 111 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 112 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 113 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 114 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll