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Alcoholic Drinks in Norway

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    Report

  • 75 Pages
  • June 2023
  • Region: Norway
  • Euromonitor International
  • ID: 2620132
In 2022, the alcoholic drinks market in Norway was negatively affected by the resumption of cross-border trade and international travel. The prevailing high rate of inflation and consumers becoming increasingly cautious in their spending also had a notable impact on the market in the second half of the year. While other alcoholic drinks categories experienced decline during the year, RTDs continued to see notable growth.

The analyst's Alcoholic Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN NORWAY
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Norway's nightlife threatened with wave of bankruptcies
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research Sources
BEER IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Total volume decline for beer amidst resumption of international travel
  • Shift towards mid-priced and economy positioned offerings
  • Flavoured and low alcohol key trends in Norway - driving growth of radler and lite variants
PROSPECTS AND OPPORTUNITIES
  • Expected development in 2023
  • Flavours and non alcoholic/low alcohol will be key forecast trends
  • Uncertain outlook for smaller breweries
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 4 Lager by Price Band 2022
  • Summary 5 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2017-2022
  • Table 18 Sales of Beer by Category: Total Value 2017-2022
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 25 Sales of Beer by Craft vs Standard 2017-2022
  • Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong decline in off-trade sales of wine
  • Non alcoholic wine and other sparkling wine are the top performing categories
  • Still rosé, still red and fortified wine losing share
PROSPECTS AND OPPORTUNITIES
  • Off-trade volume decline slows in 2023
  • On-trade faces flat volume trend amidst cautious consumer spending and high alcohol prices
  • Shift towards lighter, brighter wines and non-alcoholic wine set to continue
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2017-2022
  • Table 34 Sales of Wine by Category: Total Value 2017-2022
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 48 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 49 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 50 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
  • Table 60 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 61 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong decline in off-trade sales of spirits as cross-border trade resumes
  • Non alcoholic, affordable and local are characteristics of top growing brands in 2022
  • Focus on sustainable and environmentally friendly packaging
PROSPECTS AND OPPORTUNITIES
  • Further decline in off-trade expected in 2023, impacted by resuming cross-border trade and consumers getting more cautious with their spending
  • Norway's nightlife faces wave of bankruptcies in 2023, with smaller venues at risk
  • Non alcoholic spirits is still niche, but set to grow
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 6 Benchmark Brands 2022
CATEGORY DATA
  • Table 64 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 65 Sales of Spirits by Category: Total Value 2017-2022
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Off-trade volume declines due to revival of cross-border trade, inflation, and a shift towards on-trade sales
  • Flavour innovation and non alcoholic options trendy in Norwegian cider
  • Norwegian cider producers perform relatively well in Vinmonopolet in 2022
PROSPECTS AND OPPORTUNITIES
  • Revival of cross-border trade and competition from RTDs set to contribute to decline in off-trade cider sales in 2023
  • Moderate growth ahead for cider in on-trade
  • Norwegian small-scale cider set to continue its momentum, but is threatened by consumers becoming more cautious with their spending
CATEGORY DATA
  • Table 85 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 86 Sales of Cider/Perry: Total Value 2017-2022
  • Table 87 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 88 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 96 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 97 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN NORWAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTDs sees continued growth
  • RTD cocktails flourish in Norwegian grocery stores
  • Established brands focusing on new product developments to stay relevant to consumers
PROSPECTS AND OPPORTUNITIES
  • Slowdown in off-trade volume growth ahead
  • Hard seltzers set to see consolidation as growth disappoints
  • Norway’s RTDs market set to continue embracing innovation to target consumer demand for novelty
CATEGORY DATA
  • Table 100 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 101 Sales of RTDs by Category: Total Value 2017-2022
  • Table 102 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 103 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 108 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 109 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 110 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 111 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 112 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027