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Beauty and Personal Care in Bolivia

  • ID: 2622167
  • Report
  • May 2021
  • Region: Bolivia
  • 102 Pages
  • Euromonitor International
The COVID-19 pandemic will have a large impact on current value sales of beauty and personal care in 2020 overall, not only due to the impact of the country’s lockdown but also due to rising economic uncertainty.

The publisher's Beauty and Personal Care in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

BEAUTY AND PERSONAL CARE IN BOLIVIA
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Lockdown, economic uncertainty, and social distancing lead to a dramatic decline for mass beauty and personal care
  • Stockpiling benefits product areas related to hygiene and prevention of transmission
  • E-commerce is the focus of both retailers and players in 2020

RECOVERY AND OPPORTUNITIES
  • Somewhat slow recovery as the economy continues to impact purchasing powers
  • Innovations focus on consequences of the pandemic such as hygiene awareness and mask awareness
  • E-commerce continues to gather pace and become more sophisticated

CATEGORY DATA
  • Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

PREMIUM BEAUTY AND PERSONAL CARE IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Economic uncertainty results in plummeting demand for premium beauty and personal care
  • Farmacorp benefits from its omnichannel development
  • E-commerce players offer intense promotional activities such as specific day sales

RECOVERY AND OPPORTUNITIES
  • Full recovery will largely depend on the recovery of the economy in Bolivia
  • E-commerce offers premium brands at discounted prices thus driving growth
  • Beauty specialist retailers launch new premium brands to raise awareness

CATEGORY DATA
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

BABY AND CHILD-SPECIFIC PRODUCTS IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Lockdown and ongoing safety concerns limit the demand of products such as sun care
  • Cash-strapped consumers prefer larger packaging sizes in a bid to save money
  • Importadora Logmark Esapro continues to lead with Johnson’s Baby

RECOVERY AND OPPORTUNITIES
  • Resumption of schooling boosts the recovery process for baby and child-specific products
  • Demand for baby wipes drops as the pandemic comes to an end
  • Liquid soaps and hand sanitisers likely to be mandatory within schools

CATEGORY DATA
  • Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
  • Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
  • Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
  • Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
  • Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
  • Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
  • Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

BATH AND SHOWER IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Liquid soap increases in demand thanks to its antibacterial properties and lower-price point
  • Leading players position bar soap brands as antibacterial to boost sales amidst the pandemic
  • Daily use of hand sanitisers leads the product area to see the most dynamic growth in 2020

RECOVERY AND OPPORTUNITIES
  • Demand slows as stabilisation occurs post pandemic
  • Hand sanitisers continue to be a part of everyday life in Bolivia
  • Bar soap witnesses per-capita consumption decline from 2021 onwards

CATEGORY DATA
  • Table 31 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 32 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 34 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 35 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 36 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

COLOUR COSMETICS IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Mask-wearing leads to stronger emphasis on eye make-up in 2020
  • Expansion of e-commerce amongst both retailers and players
  • Premium colour cosmetics launched despite financial difficulties generated by the pandemic

RECOVERY AND OPPORTUNITIES
  • Slowed recover for colour cosmetics over the forecast period
  • Promotions and discounts continue to be reliable marketing techniques
  • More players expected to develop partnerships with online platforms

CATEGORY DATA
  • Table 39 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
  • Table 42 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
  • Table 46 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

DEODORANTS IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Lockdown leads to less demand for deodorants in 2020
  • Cash-strapped consumers favour lower-priced roll-on products
  • Unilever Andina launched new Axe product during Carnival prior to the pandemic

RECOVERY AND OPPORTUNITIES
  • Economic uncertainty boosts demand for private label
  • New product launches focus on fragrance to attract consumers
  • Players introduce promotional activities to move stock in 2021

CATEGORY DATA
  • Table 47 Sales of Deodorants by Category: Value 2015-2020
  • Table 48 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 49 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 50 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 51 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 52 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 54 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

DEPILATORIES IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Lockdown leads to declining demand as consumers abandon hair removal regimes
  • Less drastic current value decline due to the closure of salons and beauty parlours
  • New product launches from both large and small players

RECOVERY AND OPPORTUNITIES
  • Slowed growth as regulations continue to limit socialising
  • Reopening of salons causes a potential threat to growth over the forecast period
  • Women’s razors and blades remains largest product area despite lack of innovation

CATEGORY DATA
  • Table 55 Sales of Depilatories by Category: Value 2015-2020
  • Table 56 Sales of Depilatories by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Depilatories: % Value 2016-2020
  • Table 58 LBN Brand Shares of Depilatories: % Value 2017-2020
  • Table 59 Forecast Sales of Depilatories by Category: Value 2020-2025
  • Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

HAIR CARE IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Cash-strapped consumers downgrade to lower-priced brands amidst the pandemic
  • Salon closures detriment salon professional hair care whilst largely benefiting colourants
  • Unilever Andina continue to lead hair care in 2020

RECOVERY AND OPPORTUNITIES
  • Immediate rebound as consumers return to pre pandemic routines such as work and school
  • Consumers remain high price-sensitive over the forecast period
  • Consumption of shampoo increases in line with consumers returning to work and school

CATEGORY DATA
  • Table 61 Sales of Hair Care by Category: Value 2015-2020
  • Table 62 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 63 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 64 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 65 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 68 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 69 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

ORAL CARE IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Most product areas suffer as a result of the pandemic whilst mouthwashes benefit from claiming to prevent contagion
  • Replacement cycles of toothbrushes extend as cash-strapped consumers economise during the pandemic
  • Colgate-Palmolive Bolivia continues to lead oral care in 2020

RECOVERY AND OPPORTUNITIES
  • Oral care rebounds from as soon as 2021 as restrictions ease and Bolivians return to pre pandemic routines
  • Traditional toothpaste rises in demand due to affordability
  • Ongoing contamination concerns benefits mouthwashes

CATEGORY DATA
  • Table 72 Sales of Oral Care by Category: Value 2015-2020
  • Table 73 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 74 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 75 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 76 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 77 NBO Company Shares of Oral Care: % Value 2016-2020
  • Table 78 LBN Brand Shares of Oral Care: % Value 2017-2020
  • Table 79 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 80 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 81 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 82 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

SKIN CARE IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • General purpose body care sees the most dynamic performance as consumers practice self-care during lockdown
  • During lockdown, consumers search for new facial care products
  • E-commerce plays a huge part within skin care in 2020

RECOVERY AND OPPORTUNITIES
  • Sales boost as consumers spend more time away-from-home in 2021
  • Direct selling remains leading channel of skin care over the forecast period
  • New product launches witnessed within mass skin care

CATEGORY DATA
  • Table 83 Sales of Skin Care by Category: Value 2015-2020
  • Table 84 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 85 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 86 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 87 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 88 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

SUN CARE IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Declining demand as consumers spend less time indoors throughout 2020
  • Premium sun care brands focus on expansion despite the pandemic
  • Beiersdorf Bolivia maintains lead throughout 2020

RECOVERY AND OPPORTUNITIES
  • Sun care rebounds as soon as restrictions on socialising ease in 2021
  • Overall positive predictions over the forecast period
  • Premium products continue to increase however many consumers prefer basic sun care

CATEGORY DATA
  • Table 89 Sales of Sun Care by Category: Value 2015-2020
  • Table 90 Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 91 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
  • Table 92 NBO Company Shares of Sun Care: % Value 2016-2020
  • Table 93 LBN Brand Shares of Sun Care: % Value 2017-2020
  • Table 94 Forecast Sales of Sun Care by Category: Value 2020-2025
  • Table 95 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
  • Table 96 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

FRAGRANCES IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Fragrances devastated by the pandemic due to unessential disposition
  • Vanishing disposable incomes prove detrimental for premium fragrances in 2020
  • Ongoing regulations prove a threat to direct selling

RECOVERY AND OPPORTUNITIES
  • Premium fragrances performs better than mass despite the dwindling economy as consumers favour quality
  • Direct selling continues to be an important channel for fragrances
  • Premium fragrances via e-commerce continue to attract high-income consumers

CATEGORY DATA
  • Table 97 Sales of Fragrances by Category: Value 2015-2020
  • Table 98 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 99 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 100 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 101 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 102 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 103 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 104 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

MEN'S GROOMING IN BOLIVIAKEY DATA FINDINGS
2020 IMPACT
  • Shampoo demand declines as men favour more essential products
  • Lockdown and ongoing restrictions limit demand for men’s shaving products
  • Beiersdorf Bolivia introduces Nivea body cream in a pocket format

RECOVERY AND OPPORTUNITIES
  • Slowed recovery for men’s grooming as consumers favour more essential products
  • New product developments expected in the mass segment
  • Direct selling work force increases as consumers look for new job opportunities

CATEGORY DATA
  • Table 105 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 106 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 107 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 108 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
  • Table 109 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 110 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 111 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 112 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 113 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown