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Beauty and Personal Care in Bolivia

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    Report

  • 107 Pages
  • May 2025
  • Region: Bolivia
  • Euromonitor International
  • ID: 2622167
Beauty and personal care in Bolivia saw rapid growth in current value sales in 2024. This occurred in the context of significant macroeconomic challenges that increased operating costs for many companies. For example, the limited availability of US dollars, due to declining gas production, led to price rises across various product categories, affecting both local production and imports.

The Beauty and Personal Care in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mass beauty and personal care products see rapid growth amid price increases
  • Unilever strengthens its position through innovation and expanded distribution
  • Rising demand for convenience drives value-oriented shopping behaviour
PROSPECTS AND OPPORTUNITIES
  • Consumer demand for affordability will drive growth
  • Innovative retail strategies will help to boost sales
  • Rise of experiential marketing in bid to increase consumer engagement
CATEGORY DATA
  • Table 71 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 72 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 73 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
  • Table 74 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
  • Table 75 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
  • Table 76 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium beauty and personal care faces price challenges, although niche demand persists
  • Emerging local brands drive growth
  • Niche groups of consumers play key role in rise of premium skin care trends, supported by social media
PROSPECTS AND OPPORTUNITIES
  • Anticipated decline in sales of premium beauty and personal care products, as consumers seek greater value-for-money
  • E-Commerce has potential to expand reach, but trust remains an issue
  • Mass-market innovation could challenge premium beauty
CATEGORY DATA
  • Table 77 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 78 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 79 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 80 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 81 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 82 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth in baby and child-specific products is being driven by price increases and rising parental awareness
  • Importadora Logmark Esapro maintains leadership with Johnson’s Baby
  • Traditional grocers remain backbone of distribution
PROSPECTS AND OPPORTUNITIES
  • Baby and child-specific products set to thrive amid economic pressures
  • Innovations in hair care to drive sales.
  • Growing demand for sun care products will continue to be driven by concerns over potential skin damage
CATEGORY DATA
  • Table 83 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 84 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 85 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 86 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 87 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 88 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 89 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 90 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 91 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 92 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price increases have positive impact on bar soap
  • Colgate Palmolive dominates sales
  • Traditional channels retain their relevance
PROSPECTS AND OPPORTUNITIES
  • Modest growth amid price hikes and changing consumer habits
  • Price-conscious behaviour will pose challenge for liquid soap
  • Body wash/shower gel set to grow as smuggling declines
CATEGORY DATA
  • Table 11 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 12 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 13 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 14 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 15 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 16 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 17 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 18 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 19 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Modest growth fuelled by innovation and price increases
  • Leader Yanbal Bolivia boosts sales through investment in multifunctional products
  • Direct selling dominates colour cosmetics distribution as beauty specialists gain ground
PROSPECTS AND OPPORTUNITIES
  • Muted outlook for colour cosmetics as economic pressures reshape consumer priorities
  • Modern retail to boost visibility of colour cosmetics through dedicated beauty spaces
  • Vegan make-up gains ground as consumers prioritise skin-friendly ingredients
CATEGORY DATA
  • Table 20 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 21 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 22 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
  • Table 23 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 24 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 25 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 26 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 27 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
  • Table 28 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Deodorants post strong growth despite consumer price sensitivity
  • Unilever leads deodorant sales through innovation and strong brand portfolio
  • Traditional channels thrive amid reduced smuggling activities
PROSPECTS AND OPPORTUNITIES
  • Deodorants to see modest growth as cream formats gain traction
  • Brands to focus on skin-friendly deodorants with added benefits
  • Clinical deodorants to gain ground as consumers seek stronger protection
CATEGORY DATA
  • Table 29 Sales of Deodorants by Category: Value 2019-2024
  • Table 30 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 31 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
  • Table 32 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 33 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 34 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 35 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 36 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 37 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Depilatories see robust growth, with razors and blades leading the way
  • Companex Bolivia leads market with innovative solutions
  • Small local grocers lead fragmented distribution landscape
PROSPECTS AND OPPORTUNITIES
  • Razors and blades will lead depilatories sales amid ongoing price challenges
  • Women’s shaving routines will evolve with value-added products
  • Greater focus on personalised depilatory products as consumers embrace home hair removal
CATEGORY DATA
  • Table 38 Sales of Depilatories by Category: Value 2019-2024
  • Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Pricing and social media impact consumer choices
  • Yanbal leads the market through combination of innovation and affordability
  • Direct selling leads fragrance sales
PROSPECTS AND OPPORTUNITIES
  • Mass body mists to lead growth as consumers seek affordable fragrance options
  • Premium fragrances will face ongoing challenges
  • Sustainability to gain traction in mass segment
CATEGORY DATA
  • Table 44 Sales of Fragrances by Category: Value 2019-2024
  • Table 45 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 47 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 48 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 49 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 50 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 51 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hair care sees strong value growth as smuggling declines
  • Unilever drives growth through brand segmentation and innovation
  • Decline in smuggling has impact on distribution landscape
PROSPECTS AND OPPORTUNITIES
  • Modest growth anticipated amid economic uncertainty
  • Styling agents and salon professional hair care will face challenges
  • Companies will embrace opportunity to expand hair care routines amid reduced smuggling
CATEGORY DATA
  • Table 93 Sales of Hair Care by Category: Value 2019-2024
  • Table 94 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 95 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 96 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 97 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 98 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 99 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 100 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 101 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 102 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 103 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Men’s grooming sees strong value growth, despite consumers trading down from premium brands
  • Competitive landscape sees shift in dynamics as smuggling declines
  • Direct selling remains dominant channel
PROSPECTS AND OPPORTUNITIES
  • Men’s grooming faces subdued outlook despite decline in contraband
  • Premium deodorants have growing appeal
  • Men's hair care represents opportunity for growth
CATEGORY DATA
  • Table 104 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 105 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 106 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
  • Table 107 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
  • Table 108 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 109 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 110 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
  • Table 111 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 112 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Oral care sees strong value growth in Bolivia as prices rise and smuggling declines
  • Colgate-Palmolive extends its lead in oral care, through decrease in smuggling and ongoing commitment to innovation
  • Small local grocers lead oral care distribution while e-commerce sees gradual growth
PROSPECTS AND OPPORTUNITIES
  • Steady growth in Bolivia's oral care market as illicit trade declines
  • Rising prices will drive players to invest in value-for-money offerings
  • Rising demand professional oral care solutions
CATEGORY DATA
  • Table 52 Sales of Oral Care by Category: Value 2019-2024
  • Table 53 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 54 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 55 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 56 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 57 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 58 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 59 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 60 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 61 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 62 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bolivia's skin care market sees price-driven growth amid economic challenges
  • Beiersdorf Bolivia retains its lead amid growing competition
  • Direct selling dominates skin care distribution as e-commerce slowly gains ground
PROSPECTS AND OPPORTUNITIES
  • Mass cleansers will lead growth in skin care
  • Body care is evolving to meet demands of new generation
  • Targeted Innovations address menopausal skin care needs
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2019-2024
  • Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 117 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 118 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 119 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN BOLIVIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sun care sales surge amid growing climate change awareness
  • Beiersdorf Bolivia faces competitive challenges
  • Pharmacy channel leads fragmented distribution landscape
PROSPECTS AND OPPORTUNITIES
  • Continued growth amid rising consumer awareness
  • Sun protection will see trend towards higher SPFs, while after-sun and self-tanning products will experience declines
  • Dermatological innovations to enhance sun care offerings
CATEGORY DATA
  • Table 63 Sales of Sun Care by Category: Value 2019-2024
  • Table 64 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 65 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
  • Table 66 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 67 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 68 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 69 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 70 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029