Beauty and personal care witnessed heavy losses in current value terms in 2020 due to the impact of COVID-19 on the lives and spending habits of local consumers. There was a significant improvement in sales of beauty and personal care products in 2021 as Peru eased its COVID-19 measures and consumers started to spend more time outside of the home. This encouraged people to start buying products such as colour cosmetics, deodorants, skin care and sun care.
This Beauty and Personal Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Beauty and Personal Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Beauty and personal care in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
- CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
- Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- Summary 1 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Relaunch of Yanbal brand proves successful thanks to focus on the needs of Latin American women
- Sustainability in the early stages of development
- Shift in focus seen within beauty and personal care as consumers come out of enforced hibernation
- Direct Sellers need to reduce their delivery times
- Dermocosmetics full of potential as consumers become more educated on skin health
- Value and convenience expected to attract consumers to multifunctional products
- Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
- Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
- Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
- Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Obstacles remain to the recovery of premium beauty and personal care
- Price rises impact sales
- Premium fragrances impacted by economic uncertainty and steep price rises
- Sun care has excellent potential for growth in the premium segment
- Need for a new shopping experience
- Omnichannel strategy is a must in an increasingly digital world
- Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
- Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
- Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
- Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Drop in purchasing power negatively affects sales in some categories
- Johnson & Johnson remains a key player
- Baby wipes key to sales of baby and child-specific products
- Baby and child-specific sun care should see improvement as restrictions ease
- Direct selling companies eye opportunities within baby and child-specific products
- Private label should benefit from the drop in purchasing power
- Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
- Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
- Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
- Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
- Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
- Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
- Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
- Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
- Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
- Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Players turn to more affordable packaging to drive sales
- Sales of bar soap suffer from seasonality
- Demand for some products falls despite ongoing COVID-19 fears
- Offers and promotions are expected
- Manufacturers will need to add value to drive interest in body wash/shower gel
- Hand sanitisers set to see a decline in demand as COVID-19 fears soften
- Table 33 Sales of Bath and Shower by Category: Value 2016-2021
- Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
- Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
- Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
- Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
- Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
- Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026
- Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
- Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- New technology generates new opportunities for producers of colour cosmetics
- Colour cosmetics suffers from drop in income and use of face masks
- Omnichannel strategy helps direct selling companies to cement their dominance
- Low unit prices should promote the recovery of colour cosmetics
- Colour cosmetics split between direct selling and high-end global brands
- Tailored products likely to be priced out of the market, but multifunctional products offer potential
- Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021
- Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
- Table 44 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
- Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
- Table 46 LBN Brand Shares of Eye Make-up: % Value 2018-2021
- Table 47 LBN Brand Shares of Facial Make-up: % Value 2018-2021
- Table 48 LBN Brand Shares of Lip Products: % Value 2018-2021
- Table 49 LBN Brand Shares of Nail Products: % Value 2018-2021
- Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
- Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
- Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Deodorants suffers from seasonality
- Home seclusion stifles the recovery of deodorants
- Sprays remains the preferred format thanks to good balance of quality and value
- More affordable products may be needed to expand target audience for deodorants
- Unilever set to maintain strong lead thanks to ongoing investments
- “Clinical” deodorants looking to tap into the dermocosmetic trend
- Table 53 Sales of Deodorants by Category: Value 2016-2021
- Table 54 Sales of Deodorants by Category: % Value Growth 2016-2021
- Table 55 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
- Table 56 NBO Company Shares of Deodorants: % Value 2017-2021
- Table 57 LBN Brand Shares of Deodorants: % Value 2018-2021
- Table 58 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
- Table 59 Forecast Sales of Deodorants by Category: Value 2021-2026
- Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
- Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Growing presence of women’s razors and blades supporting growth
- Depilé benefiting from large product portfolio and competitive prices
- Closure of hair removal centres benefits sales of depilatories in 2021
- Recovery is associated to seasonality
- Women’s pre-shave products lack demand
- Unattractive market for private label development
- Table 62 Sales of Depilatories by Category: Value 2016-2021
- Table 63 Sales of Depilatories by Category: % Value Growth 2016-2021
- Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
- Table 65 NBO Company Shares of Depilatories: % Value 2017-2021
- Table 66 LBN Brand Shares of Depilatories: % Value 2018-2021
- Table 67 Forecast Sales of Depilatories by Category: Value 2021-2026
- Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Partial recovery during 2021
- Mass fragrances dominates driven by the strength of direct selling in Peru
- The presence of more affordable substitute products is growing
- E-commerce set build on the strong growth seen during the pandemic
- Direct selling companies likely to retain their dominance thanks to strong investments in new product development
- Premium fragrances set to see a slow recovery
- Table 69 Sales of Fragrances by Category: Value 2016-2021
- Table 70 Sales of Fragrances by Category: % Value Growth 2016-2021
- Table 71 NBO Company Shares of Fragrances: % Value 2017-2021
- Table 72 LBN Brand Shares of Fragrances: % Value 2018-2021
- Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
- Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
- Table 75 Forecast Sales of Fragrances by Category: Value 2021-2026
- Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Expanded distribution helps support sales of salon professional hair care while family products win share thanks to cost savings
- Hair salon services at home have increased
- Producers of solid/bar shampoo looking to win over consumers
- Opportunities development for specialized products (anti-aging)
- Generics could make headway in colourants over the forecast period
- Companies expected to invest more in CSR efforts
- Table 77 Sales of Hair Care by Category: Value 2016-2021
- Table 78 Sales of Hair Care by Category: % Value Growth 2016-2021
- Table 79 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
- Table 80 NBO Company Shares of Hair Care: % Value 2017-2021
- Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
- Table 82 LBN Brand Shares of Hair Care: % Value 2018-2021
- Table 83 LBN Brand Shares of Colourants: % Value 2018-2021
- Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
- Table 85 LBN Brand Shares of Styling Agents: % Value 2018-2021
- Table 86 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
- Table 87 Forecast Sales of Hair Care by Category: Value 2021-2026
- Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
- Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Men’s grooming struggles to recover
- Men continue to shave less frequently due to home seclusion
- Many Peruvians still question the use of male beauty products
- New innovations could be key to recovery
- Premium products set to benefit from improvement in the economy
- Men’s skin care set to benefit from entry of more masculine products
- Table 90 Sales of Men’s Grooming by Category: Value 2016-2021
- Table 91 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
- Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
- Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
- Table 94 NBO Company Shares of Men’s Grooming: % Value 2017-2021
- Table 95 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
- Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
- Table 97 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
- Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Lack of awareness of good oral hygiene limits demand for oral care products
- Oral hygiene products are considered to prevent Covid-19
- Power toothbrushes struggle to gain interest
- Oral care could see the entry of more private label options
- Sustainability set to play a greater role in oral care over the forecast period
- Tooth whiteners could put the shine on oral care
- Table 99 Sales of Oral Care by Category: Value 2016-2021
- Table 100 Sales of Oral Care by Category: % Value Growth 2016-2021
- Table 101 Sales of Toothbrushes by Category: Value 2016-2021
- Table 102 Sales of Toothbrushes by Category: % Value Growth 2016-2021
- Table 103 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
- Table 104 NBO Company Shares of Oral Care: % Value 2017-2021
- Table 105 LBN Brand Shares of Oral Care: % Value 2018-2021
- Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
- Table 107 LBN Brand Shares of Toothpaste: % Value 2018-2021
- Table 108 Forecast Sales of Oral Care by Category: Value 2021-2026
- Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
- Table 110 Forecast Sales of Toothbrushes by Category: Value 2021-2026
- Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Purchasing experience changes in response to the pandemic
- Social media influence continues to grow
- Dermocosmetics skin care seeing dynamic growth
- Limited penetration presents strong opportunities for growth
- Facial care seen as more important than body care
- Innovation at the heart of skin care
- Table 112 Sales of Skin Care by Category: Value 2016-2021
- Table 113 Sales of Skin Care by Category: % Value Growth 2016-2021
- Table 114 NBO Company Shares of Skin Care: % Value 2017-2021
- Table 115 LBN Brand Shares of Skin Care: % Value 2018-2021
- Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
- Table 117 LBN Brand Shares of Anti-agers: % Value 2018-2021
- Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
- Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
- Table 120 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
- Table 121 Forecast Sales of Skin Care by Category: Value 2021-2026
- Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Sun care sales remain disrupted by COVID-19 restrictions
- SPF100 claim supports demand for Bahía and Yanbal’s sun protection products
- Education and awareness campaigns key to the growth of sun care
- The growth of sun care tied to the performance of Peru’s economy
- Omnichannel distribution strategies expected to shake up the competitive landscape
- Threat from blue light exposure could offer new growth opportunities
- Table 123 Sales of Sun Care by Category: Value 2016-2021
- Table 124 Sales of Sun Care by Category: % Value Growth 2016-2021
- Table 125 NBO Company Shares of Sun Care: % Value 2017-2021
- Table 126 LBN Brand Shares of Sun Care: % Value 2018-2021
- Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
- Table 128 Forecast Sales of Sun Care by Category: Value 2021-2026
- Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
