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Beauty and Personal Care in Peru

  • ID: 2622178
  • Report
  • Region: Peru
  • 113 pages
  • Euromonitor International
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During 2018, beauty and personal care continued to expand but at a lower pace that that registered in previous years. This slower growth is due to the political and economic situation that has limited the income of many Peruvian families and also produced uncertainty which leads to reduced purchases.

The author's Beauty and Personal Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Peru

List of Contents and Tables
Executive Summary
Growth Rate Declines in 2018
Little Willingness To Try New Products
New Competitors
New Product Developments Focus on Greater Segmentation
Larger Growth Is Expected in the Future
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Demand Products To Attend Specific Needs
Demand for Natural Ingredients Keeps Increasing
Hair Care Is Showing the Largest Increment
Competitive Landscape
Informal Products Still Represent Strong Competition
Direct Selling Brands Are Losing Share
Brands That Only Offer Baby and Child-specific Products Are More Successful
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Decrease in Volume Caused by Economic Stagnation
Liquid Soap and Body Wash Keep Penetrating
Consumers Are Not Sophisticated
Competitive Landscape
Manufacturers Have Not Introduced Major Innovations
Traditional Retailers Lead Distribution
Presence of Private Label Limited
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Consumers Require A Diversified Communication Strategy
Segment That Follows Fashion Trends Is Growing
Colour Cosmetics Use Is Becoming A Basic Need
Competitive Landscape
Companies Are Looking To Offer Multi-benefit Products
Local Brands Dominate the Market
Illegal and Informal Products Represent Unfair Competition
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 34 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 35 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 37 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand Keeps Increasing
Consumers Seek Natural Products
Lack of Awareness of Premium Products
Competitive Landscape
Small Formats Lead Growing Trend
Market Reacts Positively To Promotions and Advertising
Multinationals Lead Innovations
Category Data
Table 41 Sales of Deodorants by Category: Value 2013-2018
Table 42 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 44 NBO Company Shares of Deodorants: % Value 2014-2018
Table 45 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 46 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 47 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Razors and Blades Are Favourite Method of Depilation
More Women Adopt Sophisticated Beauty Styles
Consumers Are Torn Between the Results of the Product and Its Price
Competitive Landscape
Main Competition Comes From Men Razors
Laser Hair Removal Is Becoming An Important Competitor
Competitive Landscape Is Not Expected To Show Large Variations
Category Data
Table 50 Sales of Depilatories by Category: Value 2013-2018
Table 51 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 53 NBO Company Shares of Depilatories: % Value 2014-2018
Table 54 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 55 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Aroma and Fixation Are Key Attributes
Sales Are Seasonal
Consumers Are Migrating To Cheaper Brands
Competitive Landscape
Category Dominated by Local Direct Sellers
Online Channel Is Penetrating
New Fragrances Are Penetrating
Category Data
Table 57 Sales of Fragrances by Category: Value 2013-2018
Table 58 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Fragrances: % Value 2014-2018
Table 60 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 63 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Preference for Natural Ingredients
Cleanness and Shine Are the Most Demanded Attributes
Greater Openness To Colouration
Competitive Landscape
Manufacturers Compete by Offering Different Lines According To Hair Types
Companies Need A Local Strategy To Successfully Compete
Penetration of Beauty Specialists Has Not Affected Brand Shares
Category Data
Table 65 Sales of Hair Care by Category: Value 2013-2018
Table 66 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 68 NBO Company Shares of Hair Care: % Value 2014-2018
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 70 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 71 LBN Brand Shares of Colourants: % Value 2015-2018
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 73 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 75 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Main Driver Is Unit Price
Within Shaving, Razors and Blades Are the Most Demanded Product
Men's Grooming Gains Presence in New Categories
Competitive Landscape
Barber Shops Are Creating New Competition
Premium Products Remain Small Niche
Direct Sellers Can Promote Growth
Category Data
Table 78 Sales of Men's Grooming by Category: Value 2013-2018
Table 79 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 82 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 83 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 85 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Whitening Products Have Small Penetration
Peruvians Are Slowly Starting To Use Oral Care Products Other Than Toothpaste and Toothbrushes
Lack of Demand for Premium Products
Competitive Landscape
Close Up Is Relaunched
Multinational Manufacturers Lead Oral Care
Promotions Modify Purchase Frequency
Category Data
Table 87 Sales of Oral Care by Category: Value 2013-2018
Table 88 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 89 Sales of Toothbrushes by Category: Value 2013-2018
Table 90 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 92 NBO Company Shares of Oral Care: % Value 2014-2018
Table 93 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 95 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 96 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Demand for Products That Meet Individual Needs
New Format Size Has Been Introduced To Increase Market Size
Consumers Seek To Maintain Direct and Continuous Communication With Manufacturers
Competitive Landscape
New Business Model for Direct Selling
Cutting-edge Technology Begins To Appear As A Differentiating Factor
Manufacturers Require Presence in Multiple Channels
Category Data
Table 100 Sales of Skin Care by Category: Value 2013-2018
Table 101 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 104 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 105 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 106 NBO Company Shares of Skin Care: % Value 2014-2018
Table 107 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 108 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 109 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 110 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 112 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 113 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Associate Quality With Spf Value
Low Demand for Aftersun and Self-tanning Products
All Socioeconomic Levels Demand Sun Protection Products
Competitive Landscape
Annual Growth Is Lower Than in Previous Years
Direct Competition From Other Categories
Premium and Mass Brands Are Clearly Differentiated by the Channels They Use
Category Data
Table 115 Sales of Sun Care by Category: Value 2013-2018
Table 116 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 117 NBO Company Shares of Sun Care: % Value 2014-2018
Table 118 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 120 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Grows Faster Than Mass
Economic Deceleration Is Main Threat
Consumers Expect Better Results From Premium Than From Mass Products
Competitive Landscape
New Direct Sellers Enter the Premium Segment
Demonstrations Are Common Sales Strategy
Premium Manufacturers Have Global Strategies
Category Data
Table 122 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 123 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 124 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 125 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 126 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Seek To Establish A Direct Relationship With the Brands They Use
Greater Segmention Is Demanded by Consumers
Demand for Multi-benefit Products Is Increasing
Competitive Landscape
Domestic Companies Focus on Mass Market
Online Sales Are Rising Quickly
Wide Distribution Vital
Category Data
Table 128 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 129 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 130 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 131 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 132 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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