Alcoholic Drinks in New Zealand

  • ID: 2622211
  • Report
  • Region: New Zealand
  • 66 pages
  • Euromonitor International
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Alcoholic drinks in New Zealand recorded stronger total volume growth in 2017 than in 2016, with the market continuing to recover from the decline in sales seen in previous years. Over the review period the craft and premiumisation trends continued to impact the market, leading to a fall in volume sales alongside positive current value growth as consumers opted for quality over quantity.

The publisher's Alcoholic Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ALCOHOLIC DRINKS IN NEW ZEALAND

Executive Summary
Alcoholic Drinks Records Stronger Volume Growth in 2017
Craft Trend Remains Influential
Db Breweries/lion Duopoly Continues
Supermarkets Remains A Popular Distribution Channel
Positive Performance Expected Over the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Developments
Summary 2 Key New Product Developments 2017
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
Strong Economy Drives Sales
Domestic Premium Lager the Best Performer
Craft Trend Continues To Influence the Category
Competitive Landscape
Lion/db Duopoly Continues
Number of Breweries Is Increasing
Major Players Acquire Local Craft Brewers
Category Background
Lager Price Band Methodology
Summary 4 Lager by Price Band 2017
Table 18 Number of Breweries 2012-2017

Category Data
Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Craft Trend Continues To Influence Cider/perry
Cider/perry Remains the Best Performing Category in Alcoholic Drinks
Premiumisation Expected To Drive Unit Price Growth Over the Forecast Period
Competitive Landscape
New Distribution Deal Boosts Lion's Share
Db Breweries Loses Its Leading Position
Category Benefits From A High Level of New Product Development

Category Data
Table 34 Sales of Cider/Perry: Total Volume 2012-2017
Table 35 Sales of Cider/Perry: Total Value 2012-2017
Table 36 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 37 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 45 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 46 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Trend Influences New Product Development
Sales Continue To Fall
the Off-trade Outperforms the On-trade
Competitive Landscape
Independent Liquor Dominates Sales
Lion Holds Firm in Second Place
Local Brands Lead the Way

Category Data
Table 49 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 50 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 58 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 59 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Craft Movement Continues To Impact Spirits
Strong Value Growth Continues
Vodka A Strong Performer
Competitive Landscape
Lion Continues To Lead Spirits
Distribution Agreement With Coca-Cola Amatil Benefits Beam Global
Pernod Ricard Continues To Dominate Irish Whiskey
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 5 Benchmark Brands 2017

Category Data
Table 64 Sales of Spirits by Category: Total Volume 2012-2017
Table 65 Sales of Spirits by Category: Total Value 2012-2017
Table 66 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 67 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 73 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 75 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 76 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 78 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 79 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 80 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 81 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 82 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Wine Volume Sales Recover in 2017
Champagne Remains the Best Performer But Still White Wine the Largest Category
Environmental Disruptions To Local Production
Competitive Landscape
Pernod Ricard Maintains Its Leading Position
Treasury Wine Estates Looks To Benefit From the Health and Wellness Trend
Category Remains Hugely Fragmented

Category Data
Table 85 Sales of Wine by Category: Total Volume 2012-2017
Table 86 Sales of Wine by Category: Total Value 2012-2017
Table 87 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 88 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 100 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 101 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 102 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 109 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 110 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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