Beauty and Personal Care in the United Kingdom

Overall, the pandemic has deeply impacted the UK beauty and personal care market. Repetitive lockdowns, non-essential store closure, social restrictions, working from home policies, limited travel, economic uncertainty and rising unemployment were all factors that took a toll on sales, particularly those of colour cosmetics, sun care and fragrances.

The Beauty and Personal Care in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product Coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data Coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Executive Summary

Covid-19 Impact on Beauty and Personal Care

Covid-19 Country Impact
Company Response
Retailing Shift
What Next for Beauty and Personal Care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

Market Data

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 Gbo Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 Nbo Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 Lbn Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
Global Macroeconomic Environment
Global Industry Environment

Disclaimer

Sources

Summary 1 Research Sources

Mass Beauty and Personal Care in the United Kingdom

Key Data Findings

2020 Impact

Mass Brands Benefit Through Mass Channels That Remain Open During Lockdown
Mass Skin Care Gains Ground as Consumers Become More Ingredients-Savvy
Unilever Maintains Sales in 2020, Bolstered by Its Leading Mass Brand Dove
Recovery and Opportunities
Recession-Induced Spending Will See Opportunity for Mass Brands to Upgrade Their Offerings
Mass Brands Should Look to Invest Digitally as a Way to Compete

Category Data

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 Nbo Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 Lbn Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in the United Kingdom

Key Data Findings

2020 Impact

Pockets of Opportunity for Premium as Consumers Search for At-Home Indulgence
Luxury Brands Diversify Towards Less Traditional Channels
Personal Care Categories Get a Premium Makeover
Recovery and Opportunities
Premium Beauty and Personal Care Set to Recover by 2022
Premium Could See Growth from Heightened Levels of Conscious Consumerism

Category Data

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 Nbo Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 Lbn Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in the United KingdomHeadlines

2020 Impact

Pandemic Sees Consumers Focus on Necessities as Covid-19 Disrupts Spending on Baby and Child-Specific Products
Consumers Prioritise Necessary Categories
Parents Seek Out Natural Products as They Premiumise in Pursuit of Healthy Lifestyles
Recovery and Opportunities
Leading Brands Face Pressure from Smaller Players With Natural Credentials
Private Label Boosts Supermarket Sales, while Online Continues to Grow

Category Data

Table 23 Sales of Baby and Child-Specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-Specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-Specific Products by Premium Vs Mass: % Value 2015-2020
Table 26 Nbo Company Shares of Baby and Child-Specific Products: % Value 2016-2020
Table 27 Lbn Brand Shares of Baby and Child-Specific Products: % Value 2017-2020
Table 28 Lbn Brand Shares of Baby and Child-Specific Skin Care: % Value 2017-2020
Table 29 Lbn Brand Shares of Baby and Child-Specific Sun Care: % Value 2017-2020
Table 30 Lbn Brand Shares of Premium Baby and Child-Specific Products: % Value 2017-2020
Table 31 Forecast Sales of Baby and Child-Specific Products by Category: Value 2020-2025
Table 32 Forecast Sales of Baby and Child-Specific Products by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Baby and Child-Specific Products by Premium Vs Mass: % Value 2020-2025

Bath and Shower in the United Kingdom

Key Data Findings

2020 Impact

Liquid Soaps Skyrocket as Britain Maintains Clean Hands in Virus Fight
Luxury Soaps Witness Increases, Alongside Trusted Heritage Brands
Sustainability Initiatives Shift Towards Humanitarian Efforts and Refillables in the Wake of Covid-19
Recovery and Opportunities
Liquid Soaps and Bar Soaps Expected to Maintain Heightened Growth Over Forecast Period as Handwashing Habits Become Permanent
Bath Additives Expected to Continue Uptick, while Shower Gels Fall Slightly, Matching Home-Working Patterns and Lifestyle Shifts
Category Growth Expected to Continue, Carried by Ecommerce and Direct Selling Models

Category Data

Table 34 Sales of Bath and Shower by Category: Value 2015-2020
Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 36 Sales of Bath and Shower by Premium Vs Mass: % Value 2015-2020
Table 37 Nbo Company Shares of Bath and Shower: % Value 2016-2020
Table 38 Lbn Brand Shares of Bath and Shower: % Value 2017-2020
Table 39 Lbn Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Bath and Shower by Premium Vs Mass: % Value 2020-2025

Colour Cosmetics in the United Kingdom

Key Data Findings

2020 Impact

Need for Make-Up Diminishes With Consumers Confined to the Home
Brands Diversify Towards Make-Up and Skin Care Hybrids
Retailers Expand Availability of Brands, while Online Sales Soar
Recovery and Opportunities
Growth Set to Return in 2022, But the Category Will Face Long-Term Challenges
Masstige Segment Will See a Boost from Recession-Induced Spending
Long-Lasting and Smudge-Proof Innovations Set to Gain Ground

Category Data

Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 45 Nbo Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 Lbn Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 Lbn Brand Shares of Eye Make-Up: % Value 2017-2020
Table 48 Lbn Brand Shares of Facial Make-Up: % Value 2017-2020
Table 49 Lbn Brand Shares of Lip Products: % Value 2017-2020
Table 50 Lbn Brand Shares of Nail Products: % Value 2017-2020
Table 51 Lbn Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

Deodorants in the United Kingdom

Key Data Findings

2020 Impact

Deodorants Impacted by More Relaxed Personal Hygiene in 2020
Deodorants Sprays Continue to Lose Popularity Over Other Formats
Natural Deodorants Continue to Drive Growth in 2020
Recovery and Opportunities
Sales of Deodorants to Continue to Fall as Consumers Are Using It Less Frequently
E-Commerce to Benefit from Online Grocery Shopping as Well as Subscriptions
Sustainability is Key to Future Growth

Category Data

Table 54 Sales of Deodorants by Category: Value 2015-2020
Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 56 Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Table 57 Nbo Company Shares of Deodorants: % Value 2016-2020
Table 58 Lbn Brand Shares of Deodorants: % Value 2017-2020
Table 59 Lbn Brand Shares of Premium Deodorants: % Value 2017-2020
Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

Depilatories in the United KingdomHeadlines

2020 Impact

Depilatories Sees a Slight Uptick in Demand Due Pandemic Lifestyle Changes
Growth of Razor Sales Offset by Shifts in Consumer Priorities
New and Direct to Consumer Players Continue to Gain Traction
Subscription Services Extend to Female Shaving
Recovery and Opportunities
Big Brands Continue to Struggle Amid Decline in Female Shaving
Ethical, Community Focused Brands and Premiumisation Trend Shape the Future of Depilatories

Category Data

Table 63 Sales of Depilatories by Category: Value 2015-2020
Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 66 Nbo Company Shares of Depilatories: % Value 2016-2020
Table 67 Lbn Brand Shares of Depilatories: % Value 2017-2020
Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in the United Kingdom

Key Data Findings

2020 Impact

Mass Fragrances Outperform Premium as British Consumers Trade Down During the Pandemic
Beauty Specialist Stores Closures and Sampling Limitations Benefit Classic and Unisex Scents
Homebound Consumers and Alternative Sampling Solutions Have Contributed to the Acceleration of E-Commerce
Recovery and Opportunities
Smaller Formats and Collaborations in Response to the Industry’S Recovery
As Consumers Seek More Authenticity, Demand for Unisex and Personalised Fragrances is on the Rise
Sustainability Will Be a Key Purchasing Criterion for All Beauty Categories Including Fragrances

Category Data

Table 70 Sales of Fragrances by Category: Value 2015-2020
Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 72 Nbo Company Shares of Fragrances: % Value 2016-2020
Table 73 Lbn Brand Shares of Fragrances: % Value 2017-2020
Table 74 Lbn Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 75 Lbn Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in the United Kingdom

Key Data Findings

2020 Impact

Home Seclusion Has Differing Impact Across Categories
Salon Closures Boost Hair Colourants and Repair Treatments
Category Exposure Defines Competitive Landscape
Recovery and Opportunities
Financial Recovery Key to Hair Care Growth
Engrained Habits Offer Opportunity

Category Data

Table 78 Sales of Hair Care by Category: Value 2015-2020
Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 80 Sales of Hair Care by Premium Vs Mass: % Value 2015-2020
Table 81 Nbo Company Shares of Hair Care: % Value 2016-2020
Table 82 Nbo Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 83 Lbn Brand Shares of Hair Care: % Value 2017-2020
Table 84 Lbn Brand Shares of Colourants: % Value 2017-2020
Table 85 Lbn Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 86 Lbn Brand Shares of Styling Agents: % Value 2017-2020
Table 87 Lbn Brand Shares of Premium Hair Care: % Value 2017-2020
Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 90 Forecast Sales of Hair Care by Premium Vs Mass: % Value 2020-2025

Men's Grooming in the United Kingdom

Key Data Findings

2020 Impact

Nostalgic Smells Fail to Drive Fragrances Up from Their Pandemic Related Steep Decline
Looser Routines Amid the Covid-19 Crisis Negatively Impact the Sale of Deodorants
The Pandemic Sparks Laisser-Aller Attitudes Marking a Heavy Decline for Shaving
Recovery and Opportunities
Growth on the Forecast Period Will Be Driven by Premium Men’S Skincare
Opportunities Will Be Found in the Growing Beard Movement
New Marketing Strategies Will Need to Be Designed to Drive the Demand for Deodorants

Category Data

Table 91 Sales of Men’S Grooming by Category: Value 2015-2020
Table 92 Sales of Men’S Grooming by Category: % Value Growth 2015-2020
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 95 Nbo Company Shares of Men’S Grooming: % Value 2016-2020
Table 96 Lbn Brand Shares of Men’S Grooming: % Value 2017-2020
Table 97 Lbn Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 98 Forecast Sales of Men’S Grooming by Category: Value 2020-2025
Table 99 Forecast Sales of Men’S Grooming by Category: % Value Growth 2020-2025

Oral Care in the United Kingdom

Key Data Findings

2020 Impact

Shifting Routines Lead to Poorer Hygiene Among Some British Citizens
Falling Tourism Leads to a Decline in Manual Toothbrush and Toothpaste Purchases
Mouthwash Witnesses a Small Increase Amidst Claims It Kills the Virus That Causes Covid-19
Recovery and Opportunities
The Future Continues to Look Bright for Power Toothbrushes
Customers Will Continue to Look for Sustainable Oral Care Options
Teeth Whiteners Will Offer Room for Growth on the Forecast Period

Category Data

Table 100 Sales of Oral Care by Category: Value 2015-2020
Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 102 Sales of Toothbrushes by Category: Value 2015-2020
Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 105 Nbo Company Shares of Oral Care: % Value 2016-2020
Table 106 Lbn Brand Shares of Oral Care: % Value 2017-2020
Table 107 Lbn Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 108 Lbn Brand Shares of Toothpaste: % Value 2017-2020
Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in the United Kingdom

Key Data Findings

2020 Impact

Self-Pampering and Dry Hands Boost Sales
Reduced Spending Limits Premium and Boosts Dermocosmetics
Home Seclusion Shifts Channel Distribution
Recovery and Opportunities
Discretionary Categories Suffer while Hygiene Boosts the Category
Digital Engagement and Purpose Key to Growth

Category Data

Table 120 Sales of Skin Care by Category: Value 2015-2020
Table 121 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 122 Nbo Company Shares of Skin Care: % Value 2016-2020
Table 123 Lbn Brand Shares of Skin Care: % Value 2017-2020
Table 124 Lbn Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 125 Lbn Brand Shares of Anti-Agers: % Value 2017-2020
Table 126 Lbn Brand Shares of Firming/Anti-Cellulite Body Care: % Value 2017-2020
Table 127 Lbn Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 128 Lbn Brand Shares of Premium Skin Care: % Value 2017-2020
Table 129 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 130 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in the United Kingdom