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Beauty and Personal Care in Hungary

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    Report

  • 132 Pages
  • April 2024
  • Region: Hungary
  • Euromonitor International
  • ID: 2638983
Hungary's beauty and personal care market witnessed several notable trends in 2023 with these reflecting evolving consumer preferences and demographic shifts. First, the ageing population played a significant role, driving demand for specialised products such as therapeutic toothpaste, skin-friendly formulations, and anti-agers.

The Beauty and Personal Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers go in search of value for money due to soaring inflation
  • Retail e-commerce continues to grow but retailers offering the best deals see the strongest growth
  • Busy consumers look for convenient solutions
PROSPECTS AND OPPORTUNITIES
  • Sustainability set to come to the fore over the forecast period as consumers and businesses become more responsible
  • Consumers feeling pressure to always look their best in an increasingly digital world
  • Advanced product formulas likely to attract sales
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers retain willingness to invest in small indulges
  • Premium fragrances remain popular
  • Ageing population presents new sales opportunities
PROSPECTS AND OPPORTUNITIES
  • Sustainability and preventative health set to be key a key focus in premium beauty and personal care
  • Players may need to adapt and evolve to changes in the market
  • Dermocosmetics opening up new opportunities for premium brands
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers shift towards private label and larger pack sizes as incomes are squeezed
  • Premium products remain popular with health conscious parents
  • Retail e-commerce remains an increasingly popular option for parents and guardians
PROSPECTS AND OPPORTUNITIES
  • Parents and guardians set to focus more on avoiding skin allergies
  • Environmental concerns set to inform new product development and innovation
  • Players expected to target new mothers to help establish brand loyalty and trust
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • High inflation puts pressure on consumer spending and informs purchasing decisions
  • Increasing focus on wellness shapes demand
  • More attention being paid to clean ingredients even at private label level
PROSPECTS AND OPPORTUNITIES
  • Drugstores set to continue playing a strong role in the distribution of bath and shower
  • Demand for sustainable packaging set to grow
  • Larger pack sizes set to gain relevance even in dermocosmetics
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers look to achieve a healthy natural glow
  • Fortified make-up products attract interest
  • Price increases tolerated more in the premium segment
PROSPECTS AND OPPORTUNITIES
  • Retailers exploring new sales opportunities
  • Convenience is king
  • E-commerce set to make further inroads
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
  • Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
  • Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • World’s first deodorant refill stations launched in Hungary
  • Drugstores retain a leading role in the sale and distribution of deodorants
  • Brand loyalty remains high despite elevated inflation
PROSPECTS AND OPPORTUNITIES
  • Duo-packs and other special offers could help offset the impact of high price increases
  • Sustainability concerns likely to inform new product development and innovation
  • Consumers expected to pay closer scrutiny to product ingredients
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2018-2023
  • Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers go in search of the best value in razors and blades
  • Products become more specialised and innovative as players compete for share
  • Competing long-term solutions
PROSPECTS AND OPPORTUNITIES
  • Improving economy should result in consumers trading up
  • Advanced technologies likely to present strong competition to depilatories
  • New product development likely to incorporate eco-friendly solutions
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2018-2023
  • Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
  • Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
  • Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
  • Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fragrances sees strong growth in 2023 despite sharp increase in prices
  • Hungarians show loyalty to premium fragrances
  • E-commerce continues to gain ground in fragrances
PROSPECTS AND OPPORTUNITIES
  • Rising demand for niche, artisanal and natural fragrances
  • Premium fragrances projected to be the most dynamic category
  • Sustainable packaging solutions set to become more commonplace
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2018-2023
  • Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
  • Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
  • Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
  • Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased focus on home treatments and wellness drives sales of hair care in 2023
  • Drugstores continue to lead sales supported by the strong performance of their private label lines
  • Consumers paying more attention to the ingredients in the products they buy
PROSPECTS AND OPPORTUNITIES
  • Consumers expected to follow increasingly complex hair care routines to get the best results
  • Sustainable products and packaging expected to make gains
  • Convenience set to inform new product development
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2018-2023
  • Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shifting trends and changing consumer preferences impact sales
  • Prices soar as inflation continues to bite
  • Men’s grooming sees a growing focus on products to prevent hair loss
PROSPECTS AND OPPORTUNITIES
  • Fortified pre- and post-shave products for sensitive skin set to become more prevalent
  • Male beautification trend expected to boost sales
  • Men’s grooming expected to become more diverse and more sophisticated
CATEGORY DATA
  • Table 122 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 123 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 124 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 125 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 126 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 127 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 128 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 129 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 130 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing demand for therapeutic oral care products informs new product development
  • Consumers investing more time and money in their oral care routines
  • Premiumisation impacts sales of oral care
PROSPECTS AND OPPORTUNITIES
  • Expansion of green solutions expected in oral care
  • Rising demand for preventive oral care products
  • Consumers going in search of a Hollywood smile
CATEGORY DATA
  • Table 91 Sales of Oral Care by Category: Value 2018-2023
  • Table 92 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 93 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 94 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 95 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 96 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 97 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 98 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
  • Table 99 LBN Brand Shares of Toothpaste: % Value 2020-2023
  • Table 100 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 102 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers becoming more informed about the benefits of a good skin care routine
  • Rise of premium skin care against a backdrop of high inflation
  • Dermocosmetics thriving while beauty procedures influence sales and more consumers go online
PROSPECTS AND OPPORTUNITIES
  • The rise of premium dermocosmetics and acne solutions
  • Sustainable packaging solutions set to come to the fore due to new EU directive
  • Premium skin care facing a bright future
CATEGORY DATA
  • Table 104 Sales of Skin Care by Category: Value 2018-2023
  • Table 105 Sales of Skin Care by Category: % Value Growth 2018-2023
  • Table 106 NBO Company Shares of Skin Care: % Value 2019-2023
  • Table 107 LBN Brand Shares of Skin Care: % Value 2020-2023
  • Table 108 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
  • Table 109 LBN Brand Shares of Anti-agers: % Value 2020-2023
  • Table 110 LBN Brand Shares of Firming Body Care: % Value 2020-2023
  • Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
  • Table 112 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
  • Table 113 Forecast Sales of Skin Care by Category: Value 2023-2028
  • Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Improved education and awareness around the importance of sun protection boosts volume sales in 2023
  • Less price-sensitivity, more brand loyalty
  • Price-sensitive customers embrace private label options
PROSPECTS AND OPPORTUNITIES
Sun care set to shine despite competition from other products with added SPF
  • Sun protection with additional skin care benefits likely to gain attention
  • Range of self-tanning products expected to grow
CATEGORY DATA
  • Table 115 Sales of Sun Care by Category: Value 2018-2023
  • Table 116 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 117 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 118 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 120 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028