Alcoholic Drinks in Poland - Research and Markets

Sales of alcoholic drinks continued to decline in 2021, albeit at a lower rate than in 2020, due to the impact of the ongoing COVID-19 pandemic on the consumption of alcoholic drinks both on-trade and off-trade. During the year, pandemic-related restrictions on foodservice establishments remained in place, while there were also fewer sports and outdoor events compared to normal. This led to a continued decline in alcoholics drinks sales through the on-trade channel. In the off-trade, growing hea...

The Alcoholic Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN POLAND

EXECUTIVE SUMMARY

Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2021

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

BEER IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Unfavourable weather conditions during summer and heightened health awareness negatively affect sales of beer both on-trade and off-trade in 2021
Non-alcoholic beer sales enjoy the fastest growth as consumers become more health consciousness
Premiumisation amidst inflationary pressure

PROSPECTS AND OPPORTUNITIES

Return to growth, but recovery will be protracted
Inflation will further challenge beer brewing companies
Premium lager and non-alcoholic beer set to drive growth

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2015-2020

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026

WINE IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home consumption of wine becomes more entrenched
Greater knowledge contributes to a move to red wine
Amba extends its lead due to continued strength of sparkling wine

PROSPECTS AND OPPORTUNITIES

On-trade will play only a minor role, while off-trade sales are set to drive total volume sales growth
Players in wine will attempt to create the right conditions for consumption
Potential for growth in non-alcoholic wine

CATEGORY DATA

Table 86 Sales of Wine by Category: Total Volume 2016-2021
Table 87 Sales of Wine by Category: Total Value 2016-2021
Table 88 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 89 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 91 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 101 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 102 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 103 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 110 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 111 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 112 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 113 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 114 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 115 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 116 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026

SPIRITS IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Spirits companies rely on premiumisation to retain value amidst soaring inflation
Whisky, rum and gin continue on an upward trajectory
Increasing concentration in spirits

PROSPECTS AND OPPORTUNITIES

On-trade will take time to recover
Premiumisation likely to stall as manufacturers grapple with rising production costs and consumers become increasingly price sensitive
A move to light rather than non-alcoholic products is likely in spirits

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021

CATEGORY DATA

Table 35 Sales of Spirits by Category: Total Volume 2016-2021
Table 36 Sales of Spirits by Category: Total Value 2016-2021
Table 37 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 39 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 40 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 41 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 42 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 43 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 44 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 45 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 46 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 47 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 48 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 49 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 50 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 51 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 52 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 53 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 54 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 55 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026

CIDER/PERRY IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong decline is a continuation of the review period trend
Craft cider launched in the hope of turning around the category’s fortunes
Ambra remains the leader thanks to the widespread availability of its Cydr Lubelski brand

PROSPECTS AND OPPORTUNITIES

Changes in taxation and duty levies might benefit cider/perry
Problems likely to continue for players focusing on the on-trade
Craft cider set to benefit from legislative changes that seek to promote the local production of alcoholic drinks

CATEGORY DATA

Table 56 Sales of Cider/Perry: Total Volume 2016-2021
Table 57 Sales of Cider/Perry: Total Value 2016-2021
Table 58 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 59 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 60 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 61 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 62 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 64 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 65 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 66 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 67 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 68 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 69 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 70 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026

RTDS IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS

Off-trade growth offsets some of the on-trade decline
Limited drinking occasions both on-trade and off-trade hamper growth
No changes in the leaders, although Bacardi-Martini moves closer to Marie Brizard

PROSPECTS AND OPPORTUNITIES

RTDs will remain a niche category, but the development of the on-trade channel may support growth
Small possibility that hard seltzers can reshape RTDs
Alcohol-free trend likely to gain traction in RTDs

CATEGORY DATA