Sales of alcoholic drinks continued to decline in 2021, albeit at a lower rate than in 2020, due to the impact of the ongoing COVID-19 pandemic on the consumption of alcoholic drinks both on-trade and off-trade. During the year, pandemic-related restrictions on foodservice establishments remained in place, while there were also fewer sports and outdoor events compared to normal. This led to a continued decline in alcoholics drinks sales through the on-trade channel. In the off-trade, growing hea...
The Alcoholic Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
ALCOHOLIC DRINKS IN POLANDEXECUTIVE SUMMARY
- Alcoholic drinks in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2015-2021
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- Outlook
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
SOURCES
- Summary 2 Research Sources
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Unfavourable weather conditions during summer and heightened health awareness negatively affect sales of beer both on-trade and off-trade in 2021
- Non-alcoholic beer sales enjoy the fastest growth as consumers become more health consciousness
- Premiumisation amidst inflationary pressure
- Return to growth, but recovery will be protracted
- Inflation will further challenge beer brewing companies
- Premium lager and non-alcoholic beer set to drive growth
- Lager price band methodology
- Summary 3 Lager by Price Band 2021
- Table 18 Number of Breweries 2015-2020
- Table 19 Sales of Beer by Category: Total Volume 2016-2021
- Table 20 Sales of Beer by Category: Total Value 2016-2021
- Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
- Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
- Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 27 Sales of Beer by Craft vs Standard 2016-2021
- Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
- Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
- Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
- Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Home consumption of wine becomes more entrenched
- Greater knowledge contributes to a move to red wine
- Amba extends its lead due to continued strength of sparkling wine
- On-trade will play only a minor role, while off-trade sales are set to drive total volume sales growth
- Players in wine will attempt to create the right conditions for consumption
- Potential for growth in non-alcoholic wine
- Table 86 Sales of Wine by Category: Total Volume 2016-2021
- Table 87 Sales of Wine by Category: Total Value 2016-2021
- Table 88 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 89 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
- Table 91 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
- Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
- Table 101 GBO Company Shares of Champagne: % Total Volume 2017-2021
- Table 102 NBO Company Shares of Champagne: % Total Volume 2017-2021
- Table 103 LBN Brand Shares of Champagne: % Total Volume 2018-2021
- Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
- Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
- Table 110 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
- Table 111 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
- Table 112 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
- Table 113 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 114 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 115 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 116 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Spirits companies rely on premiumisation to retain value amidst soaring inflation
- Whisky, rum and gin continue on an upward trajectory
- Increasing concentration in spirits
- On-trade will take time to recover
- Premiumisation likely to stall as manufacturers grapple with rising production costs and consumers become increasingly price sensitive
- A move to light rather than non-alcoholic products is likely in spirits
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2021
- Table 35 Sales of Spirits by Category: Total Volume 2016-2021
- Table 36 Sales of Spirits by Category: Total Value 2016-2021
- Table 37 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 38 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 39 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
- Table 40 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
- Table 41 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 42 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 43 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
- Table 44 Sales of White Rum by Price Platform: % Total Volume 2016-2021
- Table 45 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
- Table 46 Sales of English Gin by Price Platform: % Total Volume 2016-2021
- Table 47 Sales of Vodka by Price Platform: % Total Volume 2016-2021
- Table 48 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
- Table 49 GBO Company Shares of Spirits: % Total Volume 2017-2021
- Table 50 NBO Company Shares of Spirits: % Total Volume 2017-2021
- Table 51 LBN Brand Shares of Spirits: % Total Volume 2018-2021
- Table 52 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 53 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 54 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 55 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Strong decline is a continuation of the review period trend
- Craft cider launched in the hope of turning around the category’s fortunes
- Ambra remains the leader thanks to the widespread availability of its Cydr Lubelski brand
- Changes in taxation and duty levies might benefit cider/perry
- Problems likely to continue for players focusing on the on-trade
- Craft cider set to benefit from legislative changes that seek to promote the local production of alcoholic drinks
- Table 56 Sales of Cider/Perry: Total Volume 2016-2021
- Table 57 Sales of Cider/Perry: Total Value 2016-2021
- Table 58 Sales of Cider/Perry: % Total Volume Growth 2016-2021
- Table 59 Sales of Cider/Perry: % Total Value Growth 2016-2021
- Table 60 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
- Table 61 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
- Table 62 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 63 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 64 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 65 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 66 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
- Table 67 Forecast Sales of Cider/Perry: Total Volume 2021-2026
- Table 68 Forecast Sales of Cider/Perry: Total Value 2021-2026
- Table 69 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
- Table 70 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
KEY DATA FINDINGS
2021 DEVELOPMENTS
- Off-trade growth offsets some of the on-trade decline
- Limited drinking occasions both on-trade and off-trade hamper growth
- No changes in the leaders, although Bacardi-Martini moves closer to Marie Brizard
- RTDs will remain a niche category, but the development of the on-trade channel may support growth
- Small possibility that hard seltzers can reshape RTDs
- Alcohol-free trend likely to gain traction in RTDs
- Table 71 Sales of RTDs by Category: Total Volume 2016-2021
- Table 72 Sales of RTDs by Category: Total Value 2016-2021
- Table 73 Sales of RTDs by Category: % Total Volume Growth 2016-2021
- Table 74 Sales of RTDs by Category: % Total Value Growth 2016-2021
- Table 75 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
- Table 76 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
- Table 77 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 78 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 79 GBO Company Shares of RTDs: % Total Volume 2017-2021
- Table 80 NBO Company Shares of RTDs: % Total Volume 2017-2021
- Table 81 LBN Brand Shares of RTDs: % Total Volume 2018-2021
- Table 82 Forecast Sales of RTDs by Category: Total Volume 2021-2026
- Table 83 Forecast Sales of RTDs by Category: Total Value 2021-2026
- Table 84 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
- Table 85 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026