Alcoholic Drinks in Poland

In 2024, sales of alcoholic drinks declined in total volume terms. This was especially noticeable for major categories like beer and vodka. Even large-scale sporting events such as the Paris Olympics and the European Football Championship, as well as pleasant sunny weather from May to September, failed to improve the situation. However, smaller categories such as cider/perry and RTDs bucked this trend. Non alcoholic beer also saw notable double-digit growth in total volume terms in 2024.

The Alcoholic Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.