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Alcoholic Drinks in Poland

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    Report

  • 77 Pages
  • July 2022
  • Region: Poland
  • Euromonitor International
  • ID: 2639098
Sales of alcoholic drinks continued to decline in 2021, albeit at a lower rate than in 2020, due to the impact of the ongoing COVID-19 pandemic on the consumption of alcoholic drinks both on-trade and off-trade. During the year, pandemic-related restrictions on foodservice establishments remained in place, while there were also fewer sports and outdoor events compared to normal. This led to a continued decline in alcoholics drinks sales through the on-trade channel. In the off-trade, growing hea...

The Alcoholic Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN POLAND

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
  • CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER

SOURCES
  • Summary 2 Research Sources
BEER IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Unfavourable weather conditions during summer and heightened health awareness negatively affect sales of beer both on-trade and off-trade in 2021
  • Non-alcoholic beer sales enjoy the fastest growth as consumers become more health consciousness
  • Premiumisation amidst inflationary pressure
PROSPECTS AND OPPORTUNITIES
  • Return to growth, but recovery will be protracted
  • Inflation will further challenge beer brewing companies
  • Premium lager and non-alcoholic beer set to drive growth
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2021
  • Table 18 Number of Breweries 2015-2020
CATEGORY DATA
  • Table 19 Sales of Beer by Category: Total Volume 2016-2021
  • Table 20 Sales of Beer by Category: Total Value 2016-2021
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 27 Sales of Beer by Craft vs Standard 2016-2021
  • Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Home consumption of wine becomes more entrenched
  • Greater knowledge contributes to a move to red wine
  • Amba extends its lead due to continued strength of sparkling wine
PROSPECTS AND OPPORTUNITIES
  • On-trade will play only a minor role, while off-trade sales are set to drive total volume sales growth
  • Players in wine will attempt to create the right conditions for consumption
  • Potential for growth in non-alcoholic wine
CATEGORY DATA
  • Table 86 Sales of Wine by Category: Total Volume 2016-2021
  • Table 87 Sales of Wine by Category: Total Value 2016-2021
  • Table 88 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 89 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
  • Table 91 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
  • Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
  • Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
  • Table 101 GBO Company Shares of Champagne: % Total Volume 2017-2021
  • Table 102 NBO Company Shares of Champagne: % Total Volume 2017-2021
  • Table 103 LBN Brand Shares of Champagne: % Total Volume 2018-2021
  • Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
  • Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
  • Table 110 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
  • Table 111 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
  • Table 112 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
  • Table 113 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 114 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 115 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 116 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Spirits companies rely on premiumisation to retain value amidst soaring inflation
  • Whisky, rum and gin continue on an upward trajectory
  • Increasing concentration in spirits
PROSPECTS AND OPPORTUNITIES
  • On-trade will take time to recover
  • Premiumisation likely to stall as manufacturers grapple with rising production costs and consumers become increasingly price sensitive
  • A move to light rather than non-alcoholic products is likely in spirits
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2021
CATEGORY DATA
  • Table 35 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 36 Sales of Spirits by Category: Total Value 2016-2021
  • Table 37 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 38 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 39 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
  • Table 40 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
  • Table 41 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 42 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 43 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
  • Table 44 Sales of White Rum by Price Platform: % Total Volume 2016-2021
  • Table 45 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
  • Table 46 Sales of English Gin by Price Platform: % Total Volume 2016-2021
  • Table 47 Sales of Vodka by Price Platform: % Total Volume 2016-2021
  • Table 48 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
  • Table 49 GBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 50 NBO Company Shares of Spirits: % Total Volume 2017-2021
  • Table 51 LBN Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 52 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 53 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 54 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 55 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Strong decline is a continuation of the review period trend
  • Craft cider launched in the hope of turning around the category’s fortunes
  • Ambra remains the leader thanks to the widespread availability of its Cydr Lubelski brand
PROSPECTS AND OPPORTUNITIES
  • Changes in taxation and duty levies might benefit cider/perry
  • Problems likely to continue for players focusing on the on-trade
  • Craft cider set to benefit from legislative changes that seek to promote the local production of alcoholic drinks
CATEGORY DATA
  • Table 56 Sales of Cider/Perry: Total Volume 2016-2021
  • Table 57 Sales of Cider/Perry: Total Value 2016-2021
  • Table 58 Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 59 Sales of Cider/Perry: % Total Value Growth 2016-2021
  • Table 60 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
  • Table 61 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
  • Table 62 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 63 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 64 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 65 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 66 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
  • Table 67 Forecast Sales of Cider/Perry: Total Volume 2021-2026
  • Table 68 Forecast Sales of Cider/Perry: Total Value 2021-2026
  • Table 69 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
  • Table 70 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN POLAND

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Off-trade growth offsets some of the on-trade decline
  • Limited drinking occasions both on-trade and off-trade hamper growth
  • No changes in the leaders, although Bacardi-Martini moves closer to Marie Brizard
PROSPECTS AND OPPORTUNITIES
  • RTDs will remain a niche category, but the development of the on-trade channel may support growth
  • Small possibility that hard seltzers can reshape RTDs
  • Alcohol-free trend likely to gain traction in RTDs
CATEGORY DATA
  • Table 71 Sales of RTDs by Category: Total Volume 2016-2021
  • Table 72 Sales of RTDs by Category: Total Value 2016-2021
  • Table 73 Sales of RTDs by Category: % Total Volume Growth 2016-2021
  • Table 74 Sales of RTDs by Category: % Total Value Growth 2016-2021
  • Table 75 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
  • Table 76 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
  • Table 77 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
  • Table 78 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
  • Table 79 GBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 80 NBO Company Shares of RTDs: % Total Volume 2017-2021
  • Table 81 LBN Brand Shares of RTDs: % Total Volume 2018-2021
  • Table 82 Forecast Sales of RTDs by Category: Total Volume 2021-2026
  • Table 83 Forecast Sales of RTDs by Category: Total Value 2021-2026
  • Table 84 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
  • Table 85 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026