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Beauty and Personal Care in Taiwan

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    Report

  • 127 Pages
  • May 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 2640646
Beauty and personal care witnessed weaker volume and value growth over 2024. The Taiwanese economy slowed in the second half of 2024, with domestic spending falling amid rising costs of living and tighter restrictions on housing loan programs. The high cost of living in Taiwan continued to exert pressure on household budgets and many consumers reprioritised their spending accordingly.

The Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mass beauty and personal posts slower growth
  • Procter & Gamble Taiwan Ltd leads in mass beauty and personal care
  • Mass beauty and personal care is very mature
PROSPECTS AND OPPORTUNITIES
  • Steady value growth in mass beauty and personal care
  • Consumers may spend more wisely in the mass segment
  • Dermocosmetics trend will continue to evolve in skin care
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium segment maintains steady growth over 2024
  • L'Oréal Taiwan Co Ltd retains lead in premium segment
  • Premium brands face a tougher competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Premium segment depends on brand developments and communications
  • Lifestyle brands resonate well with younger generations
  • Aesthetic medicine will remain prevalent in Taiwan
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Desire for premium products supports category as birth rate falls
  • Johnson & Johnson Taiwan Ltd retains leading position
  • Pharmacies lead in the distribution of baby and child-specific products
PROSPECTS AND OPPORTUNITIES
  • Desire for premium baby and child-specific products to support category growth
  • Adult dermocosmetics brands are increasingly used for babies' skin
  • Brands will extend benefits to include emotional wellbeing
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mature and competitive bath and shower category is dependent on price promotions
  • Unilever Taiwan Ltd holds a strong lead in bath and shower
  • Strong preference for health and beauty specialists
PROSPECTS AND OPPORTUNITIES
  • Mature bath and shower category faces limited growth
  • Rising number of single households and smaller families to drive demand for higher quality bath and shower products
  • Local brands must keep pace with needs of modern consumers
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • South Korean colour cosmetics is highly popular among younger generations
  • L'Oréal Taiwan Co Ltd leads a highly fragmented competitive landscape
  • Department stores are leading channel for colour cosmetics
PROSPECTS AND OPPORTUNITIES
  • Strong interest in facial make-up will drive category growth
  • Niche brands emerge from make-up artists
  • Colour cosmetics offering skin care benefits will remain important
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
  • Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
  • Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
DEODORANTS IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable performance for deodorants category
  • Nivea Taiwan Co Ltd consolidates its strong lead
  • Health and personal care stores is firm favourite when buying deodorants
PROSPECTS AND OPPORTUNITIES
  • Healthy outlook for the deodorant category
  • Taiwanese consumers prefer mild scents and fragrances
  • Ongoing concerns regarding aluminium to shape preferences
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2019-2024
  • Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
  • Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Steady demand for depilatories in Taiwan
  • Edgewell Personal Care Taiwan dominates the category
  • Supermarkets is the leading distribution channel
PROSPECTS AND OPPORTUNITIES
  • Stable growth with some limitations for depilatories
  • Younger generations tend to be price sensitive
  • Growing interest in intimate care and male grooming
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2019-2024
  • Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
  • Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fragrances perform well in post-pandemic era
  • Fragrances is led by Fa Hua Fragrance & Cosmetic Co Ltd
  • Beauty specialists claim the largest value share in distribution
PROSPECTS AND OPPORTUNITIES
  • Generation X and Millennials to spearhead growth in fragrances
  • Emergence of small niche fragrances will continue
  • Intense competition as landscape becomes more fragmented
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2019-2024
  • Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Buoyant growth as consumption of hair care rises
  • Procter & Gamble Taiwan Ltd secures its firm lead
  • Health and personal care stores stand out
PROSPECTS AND OPPORTUNITIES
  • Desire for higher quality hair care to support category performance
Steady demand for colourants among seniors and Generation Z
  • Premiumisation offers growth opportunities
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2019-2024
  • Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Men’s grooming enjoys stable value growth
  • Edgewell Personal Care Taiwan Ltd takes lead in men’s grooming
  • Modern grocery retailers are primary channel
PROSPECTS AND OPPORTUNITIES
  • Opportunity to expand men’s grooming routines
  • Men prefer the simplicity of all-in-one products
  • Strong preference for electric razors will remain
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing focus on oral care hygiene ensures steady growth
  • Hawley & Hazel Chemical (Taiwan) Corp holds a strong lead
  • Supermarkets is leading channel over 2024
PROSPECTS AND OPPORTUNITIES
  • Growing interest in mouth fresheners among younger generations
  • Promising outlook for children’s oral care
  • Toothbrush innovations are causing a stir
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2019-2024
  • Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 102 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
  • Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dermocosmetics skin care brands enjoy steady growth
  • L'Oréal Taiwan Co Ltd leads in skin care
  • Retail e-commerce is the leading channel in skin care
PROSPECTS AND OPPORTUNITIES
  • Competitive marketplace to remain challenging in skin care
  • Products for skin repair and treatment after aesthetic medicine will rise
  • Consumers are becoming more knowledgeable and self-informed
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2019-2024
  • Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
  • Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN TAIWANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Foreign travellers support demand for sun protection
  • L'Oréal Taiwan Co Ltd leads in sun care
  • Department stores is the leading channel in sun care
PROSPECTS AND OPPORTUNITIES
  • Better education regarding sun protection is set to support category performance
  • Daily sunscreen use is on the rise
  • Suncare usage is set to rise throughout the year
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2019-2024
  • Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029