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Beauty and Personal Care in Taiwan

  • ID: 2640646
  • Report
  • May 2021
  • Region: Taiwan
  • 145 Pages
  • Euromonitor International
The impact of the COVID-19 pandemic on sales of beauty and personal care in Taiwan during 2020 was very limited and in fact the industry performed well over the course of the year.

The Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • Moderate growth registered as the COVID-19 pandemic has little impact on sales
  • The closure of Taiwan’s borders and absence of foreign tourists hit category sales
  • Erosion of brand loyalty presents opportunities to smaller, niche brands

RECOVERY AND OPPORTUNITIES
  • Greater fragmentation ahead as mass brands is set to proliferate
  • Local brands to rely on innovation and e-commerce to gain crucial advantages
  • Direct-to-consumer sales points to the future of mass beauty and personal care

CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Positive growth seen in 2020 as COVID-19 pandemic has minimal impact on sales
  • Price discounting by department stores boosts premium beauty and personal care
  • Premium brands respond to the COVID-19 crisis by focusing more on e-commerce

RECOVERY AND OPPORTUNITIES
  • Emerging digital technologies set to support the shift towards online sales
  • Demand set to diversify, to the benefit of smaller niche brands

CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Increased focus on hygiene benefits the category as demand for baby wipes soars
  • Positive growth registered despite low birth rates due to higher spending per child
  • The launch of Taiwan’s first wet toilet paper for toilet training attracts attention

RECOVERY AND OPPORTUNITIES
  • Baby wipes set to face challenges as demand for flushable wet toilet paper rises
  • New launches and stronger marketing campaigns set to support category growth
  • A wider range of options to become available as brands and products proliferate

CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Bath and shower boosted by increasing need for products which improve hygiene
  • Sales growth in hand sanitisers remains surprisingly muted despite COVID-19
  • Innovation continues to moderate the negative impact of maturity on category sales

RECOVERY AND OPPORTUNITIES
  • Products with antibacterial properties to remain popular after COVID-19 has waned
  • Demand for hand sanitiser/gel to remain high due to focus on personal hygiene
  • Bath additives and body powder set to face challenges maintaining demand

CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Compulsory use of face masks suppresses demand and pushes focus towards eyes
  • Lip products struggles for sales as mouths are covered by hygienic face masks
  • The importance of social media as a marketing channel increases

RECOVERY AND OPPORTUNITIES
  • Premiumisation and a strong focus on eye make-up set to emerge post-COVID-19
  • Mass nail products poised to become much more popular in the post-COVID-19 era
  • Local brands to benefit from rising demand and shift towards e-commerce

CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2017-2020
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2017-2020
  • Table 49 LBN Brand Shares of Lip Products: % Value 2017-2020
  • Table 50 LBN Brand Shares of Nail Products: % Value 2017-2020
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 negatively impacts sales of deodorants as social distancing reduces need
  • Deodorant sprays remain dominant due to their being seen as more effective
  • Zero-aluminium products emerge in response to consumer concerns over safety

RECOVERY AND OPPORTUNITIES
  • Stiffer competition and a more fragmented competitive environment set to emerge
  • Demand for organic products made using natural ingredients set to increase
  • Unilever and Nivea to remain the leading players in deodorants

CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2015-2020
  • Table 55 Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
  • Table 57 NBO Company Shares of Deodorants: % Value 2016-2020
  • Table 58 LBN Brand Shares of Deodorants: % Value 2017-2020
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
  • Table 60 Forecast Sales of Deodorants by Category: Value 2020-2025
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Little impact seen on sales of depilatories due to the COVID-19 situation
  • Depilatories fall out of favour as hair removal appliances come to the fore
  • Greater competition comes from a wider range of alternative depilation options

RECOVERY AND OPPORTUNITIES
  • Declining sales ahead as competition from other hair removal options increases
  • Falling unit prices expected to result from the increasing preference for disposables

CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2015-2020
  • Table 64 Sales of Depilatories by Category: % Value Growth 2015-2020
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 66 NBO Company Shares of Depilatories: % Value 2016-2020
  • Table 67 LBN Brand Shares of Depilatories: % Value 2017-2020
  • Table 68 Forecast Sales of Depilatories by Category: Value 2020-2025
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 has little impact on sales of fragrances as positive sales growth continues
  • Premium unisex fragrances continues to outperform premium fragrances overall
  • Local players seek to appeal with natural ingredients and unique scents

RECOVERY AND OPPORTUNITIES
  • Independent brands set to continue emerging strongly, presenting stiffer competition
  • Mass women’s fragrances slated for a particularly strong performance
  • Mono-brand boutiques set to continue emerging and becoming more influential

CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2015-2020
  • Table 71 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 72 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 73 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 76 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 has little negative impact on hair care sales as spending in salons rises
  • Silicone-free products prove popular as awareness of the harms of silicone spreads
  • Conditioners and treatments comes under pressure as other options are preferred

RECOVERY AND OPPORTUNITIES
  • Shampoos to become more advanced as greater volume emerges as key function
  • Scalp care poised to emerge strongly as major niche in various hair care categories
  • Local brands set to emerge strongly in hair care during the forecast period

CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2015-2020
  • Table 79 Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
  • Table 81 NBO Company Shares of Hair Care: % Value 2016-2020
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
  • Table 83 LBN Brand Shares of Hair Care: % Value 2017-2020
  • Table 84 LBN Brand Shares of Colourants: % Value 2017-2020
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2017-2020
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
  • Table 88 Forecast Sales of Hair Care by Category: Value 2020-2025
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Men’s grooming sales resilient in the face of the COVID-19 pandemic
  • Men’s Biore launches new products to underpin its leadership in men’s bath and shower
  • BIC is launched in Taiwan, creating a new rival to the incumbents in men’s shaving

RECOVERY AND OPPORTUNITIES
  • Men’s skin care slated for strong growth as more attention is paid to the appearance
  • Simplicity, convenience to remain important despite rising consumer sophistication
  • Local players poised to become more prominent and influential in men’s grooming

CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2015-2020
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2016-2020
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • The COVID-19 pandemic fails to push oral care to negative sales growth
  • Philips remains the leading name in electric toothbrushes despite stiffer competition
  • Whitening products continue to attract the attention of Taiwanese consumers

RECOVERY AND OPPORTUNITIES
  • Demand to shift away from manual toothbrushes and towards power toothbrushes
  • Denture care set to continue benefiting from the ageing of Taiwan’s population
  • Innovation and new products set to mitigate the impact of maturity of demand

CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2015-2020
  • Table 101 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 102 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 105 NBO Company Shares of Oral Care: % Value 2016-2020
  • Table 106 LBN Brand Shares of Oral Care: % Value 2017-2020
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2017-2020
  • Table 109 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Compulsory face masks place pressure on demand for skin care products
  • Sales growth accelerates in body care as consumers want to pamper themselves
  • Local and imported brands benefit as consumers favour value for money

RECOVERY AND OPPORTUNITIES
  • Premium skin care to benefit from rising interest in niche and organic products
  • The clean beauty trend set to become increasingly influential in skin care
  • Oil-based products set to come to the fore in facial care as consumers seek moisture

CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2015-2020
  • Table 114 Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 115 NBO Company Shares of Skin Care: % Value 2016-2020
  • Table 116 LBN Brand Shares of Skin Care: % Value 2017-2020
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2017-2020
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
  • Table 122 Forecast Sales of Skin Care by Category: Value 2020-2025
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Social distancing suppresses demand during the crucial peak sales period
  • The return of outbound travel and overseas holidays set to boost sun care
  • Demand for sun care products with skin tone correction continues to build

RECOVERY AND OPPORTUNITIES
  • Ocean-friendly options to proliferate in sun protection due to spreading awareness
  • Mass brands set to remain dominant as the competitive environment widens
  • Hotter weather and increasing prevalence of sensitive skin to boost demand

CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2015-2020
  • Table 125 Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 126 NBO Company Shares of Sun Care: % Value 2016-2020
  • Table 127 LBN Brand Shares of Sun Care: % Value 2017-2020
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
  • Table 129 Forecast Sales of Sun Care by Category: Value 2020-2025
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown