Alcoholic Drinks in Japan

  • ID: 2640667
  • Report
  • Region: Japan
  • 97 pages
  • Euromonitor International
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Static volume growth was recorded in alcoholic drinks in Japan in 2016 as beer, spirits and wine all recorded negative sales growth. Beer shipments fell to another record low during the first half of 2017, a trend which can be attributed mainly to price increases, the result of the new tax regime and new retail regulations. In addition, Japan’s ageing population means that the consumer base for categories of traditional drinks such as sake and lager is in decline.

The Alcoholic Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ALCOHOLIC DRINKS IN JAPAN

List of Contents and Tables
  • Executive Summary
  • Another Year of Static Growth for Alcoholic Drinks
  • Revision of Liquor Tax Regime Challenges Brands To Re-evaluate Different Categories
  • Trade Deals Boost Wine Imports
  • Supermarkets Gains Share in Alcoholic Drinks Distribution
  • Moderately Positive Growth Anticipated Over the Forecast Period
  • Key Trends and Developments
  • Ageing Population and Stagnant Economy Influence Trends and Limit Sales Growth
  • Fiscal Reforms Simplify Tax Regime for Beer, With Changes To Product Range To Follow
  • Trade Deals Continue To Influence Sales of Wine
  • Convenience Still the Priority When Choosing Retail Outlets for Alcoholic Drinks
  • Market Background
  • Legislation
  • Table 1 Number of On-trade Establishments by Type 2011-2016
  • Taxation and Duty Levies
  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
  • Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
  • Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
  • Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
  • Operating Environment
  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports
  • Market Indicators
  • Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
  • Market Data
  • Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  • Table 12 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  • Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  • Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  • Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  • Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Definitions
  • Published Data Comparisons
  • Sources
  • Summary 1 Research Sources
  • Asahi Breweries Ltd in Alcoholic Drinks (japan)
  • Strategic Direction
  • Key Facts
  • Summary 2 Asahi Breweries Ltd: Key Facts
  • Summary 3 Asahi Breweries Ltd: Operational Indicators
  • Competitive Positioning
  • Summary 4 Asahi Breweries Ltd: Competitive Position 2016
  • Kirin Brewery Co Ltd in Alcoholic Drinks (japan)
  • Strategic Direction
  • Key Facts
  • Summary 5 Kirin Brewery Co Ltd: Key Facts
  • Summary 6 Kirin Brewery Co Ltd: Operational Indicators
  • Competitive Positioning
  • Summary 7 Kirin Brewery Co Ltd: Competitive Position 2016
  • Sapporo Breweries Ltd in Alcoholic Drinks (japan)
  • Strategic Direction
  • Key Facts
  • Summary 8 Sapporo Breweries Ltd: Key Facts
  • Summary 9 Sapporo Breweries Ltd: Operational Indicators
  • Competitive Positioning
  • Summary 10 Sapporo Breweries Ltd: Competitive Position 2016
  • Suntory Spirits Ltd in Alcoholic Drinks (japan)
  • Strategic Direction
  • Key Facts
  • Summary 11 Suntory Spirits Ltd: Key Facts
  • Summary 12 Suntory Spirits Ltd: Operational Indicators
  • Competitive Positioning
  • Summary 13 Suntory Spirits Ltd: Competitive Position 2016
  • Yamaya Corp in Alcoholic Drinks (japan)
  • Strategic Direction
  • Key Facts
  • Summary 14 Yamaya Corp: Key Facts
  • Summary 15 Yamaya Corp: Operational Indicators
  • Internet Strategy
  • Company Background
  • Chart 1 Yamaya: Tokyo
  • Private Label
  • Summary 16 Yamaya Corp: Private Label Portfolio
  • Competitive Positioning
  • Summary 17 Yamaya Corp: Competitive Position 2016
  • Headlines
  • Trends
  • Production, Imports and Exports
  • Competitive Landscape
  • Prospects
  • Category Background
  • Lager Price Band Methodology
  • Summary 18 Lager by Price Band 2016
  • Table 26 Number of Breweries 2011-2016
  • Category Data
  • Table 27 Sales of Beer by Category: Total Volume 2011-2016
  • Table 28 Sales of Beer by Category: Total Value 2011-2016
  • Table 29 Sales of Beer by Category: % Total Volume Growth 2011-2016
  • Table 30 Sales of Beer by Category: % Total Value Growth 2011-2016
  • Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
  • Table 32 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
  • Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 35 GBO Company Shares of Beer: % Total Volume 2012-2016
  • Table 36 NBO Company Shares of Beer: % Total Volume 2012-2016
  • Table 37 LBN Brand Shares of Beer: % Total Volume 2013-2016
  • Table 38 Production, Imports and Exports of Beer: Total Volume 2010-2015
  • Table 39 Imports of Beer by Country of Origin: Total Volume 2010-2015
  • Table 40 Imports of Beer by Country of Origin: Total Value 2010-2015
  • Table 41 Exports of Beer by Country of Destination: Total Volume 2010-2015
  • Table 42 Exports of Beer by Country of Destination: Total Value 2010-2015
  • Table 43 Forecast Sales of Beer by Category: Total Volume 2016-2021
  • Table 44 Forecast Sales of Beer by Category: Total Value 2016-2021
  • Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
  • Headlines
  • Trends
  • Production, Imports and Exports
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 47 Sales of Cider/Perry: Total Volume 2011-2016
  • Table 48 Sales of Cider/Perry: Total Value 2011-2016
  • Table 49 Sales of Cider/Perry: % Total Volume Growth 2011-2016
  • Table 50 Sales of Cider/Perry: % Total Value Growth 2011-2016
  • Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016
  • Table 52 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016
  • Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 54 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 55 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
  • Table 56 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
  • Table 57 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
  • Table 58 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
  • Table 59 Forecast Sales of Cider/Perry: Total Volume 2016-2021
  • Table 60 Forecast Sales of Cider/Perry: Total Value 2016-2021
  • Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 63 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
  • Table 64 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
  • Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
  • Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
  • Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
  • Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
  • Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 71 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
  • Table 72 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
  • Table 73 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
  • Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
  • Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
  • Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
  • Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021
  • Headlines
  • Trends
  • Production, Imports and Exports
  • Competitive Landscape
  • Prospects
  • Category Background
  • Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
  • Summary 19 Benchmark Brands 2016
  • Category Data
  • Table 78 Sales of Spirits by Category: Total Volume 2011-2016
  • Table 79 Sales of Spirits by Category: Total Value 2011-2016
  • Table 80 Sales of Spirits by Category: % Total Volume Growth 2011-2016
  • Table 81 Sales of Spirits by Category: % Total Value Growth 2011-2016
  • Table 82 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
  • Table 83 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
  • Table 84 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 85 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 86 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
  • Table 87 Sales of White Rum by Price Platform: % Total Volume 2011-2016
  • Table 88 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
  • Table 89 Sales of English Gin by Price Platform: % Total Volume 2011-2016
  • Table 90 Sales of Vodka by Price Platform: % Total Volume 2011-2016
  • Table 91 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
  • Table 92 GBO Company Shares of Spirits: % Total Volume 2012-2016
  • Table 93 NBO Company Shares of Spirits: % Total Volume 2012-2016
  • Table 94 LBN Brand Shares of Spirits: % Total Volume 2013-2016
  • Table 95 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
  • Table 96 Production, Imports and Exports of Rum: Total Volume 2010-2015
  • Table 97 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
  • Table 98 Production, Imports and Exports of Gin: Total Volume 2010-2015
  • Table 99 Production, Imports and Exports of Vodka: Total Volume 2010-2015
  • Table 100 Forecast Sales of Spirits by Category: Total Volume 2016-2021
  • Table 101 Forecast Sales of Spirits by Category: Total Value 2016-2021
  • Table 102 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 103 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Headlines
  • Trends
  • Production, Imports and Exports
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 104 Sales of Wine by Category: Total Volume 2011-2016
  • Table 105 Sales of Wine by Category: Total Value 2011-2016
  • Table 106 Sales of Wine by Category: % Total Volume Growth 2011-2016
  • Table 107 Sales of Wine by Category: % Total Value Growth 2011-2016
  • Table 108 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
  • Table 109 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
  • Table 110 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 111 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 112 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 113 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 114 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 115 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 116 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 117 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 118 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 119 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
  • Table 120 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
  • Table 121 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
  • Table 122 GBO Company Shares of Champagne: % Total Volume 2012-2016
  • Table 123 NBO Company Shares of Champagne: % Total Volume 2012-2016
  • Table 124 LBN Brand Shares of Champagne: % Total Volume 2013-2016
  • Table 125 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
  • Table 126 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
  • Table 127 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
  • Table 128 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
  • Table 129 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
  • Table 130 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
  • Table 131 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
  • Table 132 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
  • Table 133 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
  • Table 134 Production, Imports and Exports of Wine: Total Volume 2010-2015
  • Table 135 Imports of Wine by Country of Origin: Total Volume 2010-2015
  • Table 136 Imports of Wine by Country of Origin: Total Value 2010-2015
  • Table 137 Exports of Wine by Country of Destination: Total Volume 2010-2015
  • Table 138 Exports of Wine by Country of Destination: Total Value 2010-2015
  • Table 139 Forecast Sales of Wine by Category: Total Volume 2016-2021
  • Table 140 Forecast Sales of Wine by Category: Total Value 2016-2021
  • Table 141 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 142 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
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