+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Alcoholic Drinks in South Africa

  • PDF Icon

    Report

  • 77 Pages
  • June 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 2640692
After seeing a notable rebound in total volume sales in 2021, due to the lifting of the COVID-19 lockdown bans, and with growth continuing in 2022, the consumption of alcoholic drinks increased to beyond the pre-pandemic level. This was due to the stabilisation of alcoholic drinks prices, and a new type of drinker affirming their position as consumers, increasing the consumer base for alcoholic drinks.

The analyst's Alcoholic Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2017-2022
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Flavoured/mixed lager sees exceptional growth, appealing to a wide range of consumers
  • Windhoek Lite temporarily discontinued
  • Castle Lite revamps its secondary packaging, ensuring product differentiation
PROSPECTS AND OPPORTUNITIES
  • Beer prices projected to increase based on challenging market conditions
  • SAB’s ZAR5.8 billion investment to improve beer supply in the future
  • Extended load shedding periods expected to impact beer volumes in the forecast period
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 18 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 19 Sales of Beer by Category: Total Volume 2017-2022
  • Table 20 Sales of Beer by Category: Total Value 2017-2022
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 27 Sales of Beer by Craft vs Standard 2017-2022
  • Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wine maintains value growth, driven by price increases and strong volume growth
  • Demand for canned wine struggles, excluding sparkling wine
  • KWV product packaging innovation via bag-in-box
PROSPECTS AND OPPORTUNITIES
  • Wine expected to see a focus on premiumisation during the forecast period
  • Strong slowdown in growth for non alcoholic wine, impacted by small customer base and competition
  • Central body for wine to lobby interests of both producers and trade
CATEGORY DATA
  • Table 35 Sales of Wine by Category: Total Volume 2017-2022
  • Table 36 Sales of Wine by Category: Total Value 2017-2022
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 59 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 60 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gin helps white spirits maintain its lead in volume terms, and Amarula enters the race
  • Demand for premiumisation increases, brandy gains momentum ahead of cognac
  • Whiskies reassess their packaging and ABV level
PROSPECTS AND OPPORTUNITIES
  • Uptick in natural and craft products expected
  • Sugar supply stabilises, with rum set to see slow yet steady growth
  • Sustainability and communication efforts to boost brand recognition
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2022
CATEGORY DATA
  • Table 63 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 64 Sales of Spirits by Category: Total Value 2017-2022
  • Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 72 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 74 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 75 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 77 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 78 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 79 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 80 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 81 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Savanna continues its momentum, driving overall growth in cider/perry
  • Demand for premium cider rises along with changes in consumer preference
  • Heineken to divest Strongbow as a condition of its acquisition of Distell
PROSPECTS AND OPPORTUNITIES
  • Local craft cider likely to develop following global cider awards
  • Growth expected for non alcoholic cider, based on health and wellness trend
  • Younger adults to drive growth over the forecast period
CATEGORY DATA
  • Table 84 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 85 Sales of Cider/Perry: Total Value 2017-2022
  • Table 86 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 87 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 95 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 96 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN SOUTH AFRICAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • New launches of spirit-based RTDs as demand increases
  • Sober-curiosity strengthens demand for low/no alcohol products
  • Demand for wine-based RTDs grows, based on convenience and affordability
PROSPECTS AND OPPORTUNITIES
  • Wellness trend set to gain momentum, driving stable growth for non alcoholic RTDs
  • Demand for malt-based RTDs set to decline, due to limited innovation
  • Consumer brand perception as a driver of volume growth
CATEGORY DATA
  • Table 99 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 100 Sales of RTDs by Category: Total Value 2017-2022
  • Table 101 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 102 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 107 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 108 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 109 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 110 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 111 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027