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Better For You Beverages in the US

  • ID: 2646763
  • Report
  • Region: United States
  • 91 pages
  • Euromonitor International
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Reduced caffeine products are performing poorly in the US. As the pace of life appears to be accelerating, there is a significant demand for energy-boosting products. Moreover, consumers looking for more natural products tend to be leery of drinks that have caffeine removed artificially and tend to prefer naturally decaffeinated products. In tea, for example, reduced caffeine black variants are contracting, while herbal tea blends that are naturally caffeine free are growing strongly.

The Better For You Beverages in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Better for You Beverages in the US

List of Contents and Tables
Executive Summary
Ongoing Growth for Health and Wellness in 2018 As Consumers Avoid Sugar
Americans Become More Aware of the Importance of Nutrition
Multinationals Continue To Lead This Fragmented Landscape
Modern Grocery Retailers Remains the Most Significant Channel for Health and Wellness
Health and Wellness Set To Experience Further Growth Driven by Clean Label
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Caffeine Gives Way To Managed Caffeine
Reduced Sugar Carbonates Face Competition From Other Categories
Stevia, Monk Fruit and Coffee Fruit Being Developed As New Sweeteners
Competitive Landscape
Dr Pepper Snapple Succeeds in This Contracting Category
Private Label Excels in Flavoured Bottled Water
Reduced Fat Hot Chocolate Remains Unappealing
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of Reduced Fat Products Continue To Decline As Fat Maintains Its Newfound Reputation
Consumers Look To Indulge With Reduced Sugar Products
Consumers Look for Easy Ways To Reduce Sodium in Their Diets
Competitive Landscape
Private Label Products Following Reduced Sugar Indulgence Trends
Manufacturers Find Success by Focusing on Natural Rather Than Bfy Attributes
Bfy Products Are More Beneficial Than Those in Inherently Processed Food Categories
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Coffee Looks Beyond Energy Towards Additional Functional Benefits
Sugar Trumps Functional Benefits in Fruit/vegetable Juice
Bottled Water Offers More Than Just Hydration
Competitive Landscape
Declining Share for Pepsi and Coca-Cola in Bottled Water
Energy Function Propels Monster and Red Bull
Ongoing Gains for Talking Rain Beverage
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth of Energy Bars Helped by An Increase in Consumer Snacking
Ff Non-dairy Alternatives
Protein Remains Prevalent in Fortified/functional Products
Competitive Landscape
Halo Top Reinvents the Ice Cream Category
Ff Energy Bars Caters To Convenience and Snacking Trends
Protein Fortification A New and Exciting Development Opportunity for Manufacturers
Category Data
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 51 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Plant-based Dairy Alternatives Poised for Continued Growth As New Frontiers Open
Free From Lactose Milk Remains A Steadfast Outlier
Taste and Texture Achievements Enable Meat Substitutes To Achieve Mainstream Status
Competitive Landscape
Meat and Dairy Substitutes Increasingly Seen As Growth Vehicles for Adjacent Categories
Regulation Wars Continue To Heat Up As Meat Substitutes Become A Growing Threat
Rapid Expansion of Meat Substitutes Leads To Race for Channel Dominance
Category Data
Table 57 Sales of Free From by Category: Value 2013-2018
Table 58 Sales of Free From by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Free From: % Value 2014-2018
Table 60 LBN Brand Shares of Free From: % Value 2015-2018
Table 61 Distribution of Free From by Format: % Value 2013-2018
Table 62 Forecast Sales of Free From by Category: Value 2018-2023
Table 63 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Naturally Healthy Products Account for the Majority Growth of Soft Drinks
A Shift Towards Shorter Ingredients Lists
Superfruits Prove A Draw for Juice Drinkers
Competitive Landscape
Interest in New Fruits Helps Pom Compete With Stalwart Players
Nestlé Extends Lead With Firm Grip on Bottled Water
Weakness Among the Major Players in Nh Tea
Category Data
Table 64 Sales of NH Beverages by Category: Value 2013-2018
Table 65 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 67 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 68 Distribution of NH Beverages by Format: % Value 2013-2018
Table 69 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Manufacturers of Nh Snack Bars Employ Nut Butters As A Main Ingredient
"all Natural" Claims Lack A Legal Definition
Grains Are Growing As Demand for Naturally Healthy Foods Increases
Competitive Landscape
Mondelez Leads in Nh Biscuits
Consumers Shy Away From Artificial Ingredients
Strong Performance of Naturally Healthy Fruit Snacks
Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2013-2018
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 75 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Hot Drinks Key To A Premium Coffee and Tea Experience
Organic Certification An Advantage for Premium Juice
Consumers Increasingly Embrace Organic Rtd Tea
Competitive Landscape
Welch's Loses Ground To Private Label in Organic Fruit/vegetable Juice
Coca-cola, Pepsi and Citrus World Face Tough Competition From Smaller Producers
Small Market Share for Organic Beverages As Consumers Prioritise Other Hw Attributes
Category Data
Table 78 Sales of Organic Beverages by Category: Value 2013-2018
Table 79 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 81 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 82 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 83 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Despite Category Maturation Organic Packaged Food Still Has Potential
Organic Dairy Activity Shifts As Organic Milk Loses Immunity To Market Challenges
Appeal of the Familiar and Comfort Replace Niche and Novelty Attributes
Competitive Landscape
in An Acquisition Environment, Organic Specialists Perceived As Particularly Lucrative
Ready Meals Well Positioned As the Next Frontier for Organic Expansion
As Integrity Concerns Abound, Organic Dairy Manufacturers Are Accused of Noncompliance
Category Data
Table 85 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 89 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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