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Nutrition trends shift and evolve over time. For many years, consumers were told that fat intake should be kept to a minimum to maintain a healthy diet. However, these attitudes towards fat have shifted in recent years with fats now being categorised into healthy and unhealthy fats. Currently some of the most popular diets, such as the ketogenic diet, now advocate high levels of fat consumption with little to no carb intake.
The Better For You Packaged Food in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Better For You Packaged Food in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Better For You Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Better for You Packaged Food in the US
List of Contents and Tables
Headlines
Prospects
Sales of Reduced Fat Products Continue To Decline As Fat Maintains Its Newfound Reputation
Consumers Look To Indulge With Reduced Sugar Products
Consumers Look for Easy Ways To Reduce Sodium in Their Diets
Competitive Landscape
Private Label Products Following Reduced Sugar Indulgence Trends
Manufacturers Find Success by Focusing on Natural Rather Than Bfy Attributes
Bfy Products Are More Beneficial Than Those in Inherently Processed Food Categories
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Ongoing Growth for Health and Wellness in 2018 As Consumers Avoid Sugar
Americans Become More Aware of the Importance of Nutrition
Multinationals Continue To Lead This Fragmented Landscape
Modern Grocery Retailers Remains the Most Significant Channel for Health and Wellness
Health and Wellness Set To Experience Further Growth Driven by Clean Label
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Caffeine Gives Way To Managed Caffeine
Reduced Sugar Carbonates Face Competition From Other Categories
Stevia, Monk Fruit and Coffee Fruit Being Developed As New Sweeteners
Competitive Landscape
Dr Pepper Snapple Succeeds in This Contracting Category
Private Label Excels in Flavoured Bottled Water
Reduced Fat Hot Chocolate Remains Unappealing
Category Data
Table 24 Sales of BFY Beverages by Category: Value 2013-2018
Table 25 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 28 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
List of Contents and Tables
Headlines
Prospects
Sales of Reduced Fat Products Continue To Decline As Fat Maintains Its Newfound Reputation
Consumers Look To Indulge With Reduced Sugar Products
Consumers Look for Easy Ways To Reduce Sodium in Their Diets
Competitive Landscape
Private Label Products Following Reduced Sugar Indulgence Trends
Manufacturers Find Success by Focusing on Natural Rather Than Bfy Attributes
Bfy Products Are More Beneficial Than Those in Inherently Processed Food Categories
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Ongoing Growth for Health and Wellness in 2018 As Consumers Avoid Sugar
Americans Become More Aware of the Importance of Nutrition
Multinationals Continue To Lead This Fragmented Landscape
Modern Grocery Retailers Remains the Most Significant Channel for Health and Wellness
Health and Wellness Set To Experience Further Growth Driven by Clean Label
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Caffeine Gives Way To Managed Caffeine
Reduced Sugar Carbonates Face Competition From Other Categories
Stevia, Monk Fruit and Coffee Fruit Being Developed As New Sweeteners
Competitive Landscape
Dr Pepper Snapple Succeeds in This Contracting Category
Private Label Excels in Flavoured Bottled Water
Reduced Fat Hot Chocolate Remains Unappealing
Category Data
Table 24 Sales of BFY Beverages by Category: Value 2013-2018
Table 25 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 28 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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