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Beauty and Personal Care in Chile

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    Report

  • 129 Pages
  • May 2023
  • Region: Chile
  • Euromonitor International
  • ID: 2646908
Chile experienced a remarkable year for consumer goods in 2021, not only within beauty and personal care, but in retail as a whole, registering unprecedented growth rates. The availability of high liquidity, due to permission to make a number of 10% withdrawals from pension funds and government assistance, combined with the easing of COVID-19 restrictions in the country, allowed consumers to return to their pre-pandemic routines, resulting in double-digit value growth across most beauty and pers...

The Beauty and Personal Care in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BEAUTY AND PERSONAL CARE IN CHILE
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Double-digit inflation forces Chileans to reduce consumption
  • Shifting consumer preferences drive changes in mass colour cosmetics in Chile
  • Unilever Chile and L'Oréal Chile maintain leading positions in mass beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Driving growth in mass beauty and personal care through promotions and discounts
  • Natural beauty: The shift towards accessible eco-friendly products
  • The growing role of e-commerce in mass beauty and personal care
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Specialisation and health focus drive growth of premium beauty and personal care
  • The resilience of premium fragrances in Chile
  • L’Oréal retains its convincing leadership of premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Chileans' growing interest in premium beauty and personal care supported by quality customer service
  • Growing role of social media and influencers in the premium space
  • The benefits of e-commerce for premium beauty and personal care
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Baby and child-specific sun care records solid growth, while hair care and skin care struggle
  • Rising emphasis on sun protection among Chilean parents
  • Laboratorios Durandin retains convincing leadership of baby and child-specific products in 2022
PROSPECTS AND OPPORTUNITIES
  • Changing consumer preferences: The shift towards natural and organic ingredients
  • E-commerce as a growing distribution channel for the category
  • Price competition and discount-oriented strategies set to shape baby and child-specific products
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Subdued value sales for bath and shower due to sharp contraction in demand
  • Unilever retains convincing leadership with positive results despite economic contraction
  • Hand sanitisers loses relevance in 2022 as pandemic habits wane
PROSPECTS AND OPPORTUNITIES
  • Private label likely to regain ground due to increasing price-sensitivity among local consumers
  • Natural ingredients and sustainable packaging as key factors shaping product offerings
  • Convenience to take centre stage in bath and shower in Chile
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Changes in consumer habits drive shifts in colour cosmetics
  • Busy lifestyles, economic climate, and remote working also influence declining use of colour cosmetics in Chile
  • Innovation in direct sales strategies for cosmetics players in Chile
PROSPECTS AND OPPORTUNITIES
  • Trend of durable colour cosmetics is likely to remain relevant
  • The rise of inclusivity within Chilean colour cosmetics
  • Growing interest in veganism to increasingly influence colour cosmetics
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
  • Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
  • Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Deodorants in Chile maintains healthy value growth in 2022, yet volumes remain below pre-pandemic levels
  • Popularity of deodorant sprays due to convenience factor and diverse fragrances
  • Unilever maintains strong leadership of deodorants in Chile
PROSPECTS AND OPPORTUNITIES
  • Sustainability in deodorants: Meeting the demand for eco-friendly options in Chile
  • The growing demand for antiperspirants offering long-lasting protection
  • Consumer interest in premium deodorants on the rise in Chile
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2017-2022
  • Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Drop in demand for depilatories in 2022 following 2021’s dynamic performance
  • Procter & Gamble and Reckitt Benckiser retain dominance of depilatories
  • The rising relevance of e-commerce within Chilean depilatories
PROSPECTS AND OPPORTUNITIES
  • Alternative hair removal methods continue to gain in popularity for their effectiveness over traditional solutions
  • Sustainable and natural depilatories on the rise in Chile
  • Growing importance of safety, hygiene, and skin care in hair removal practices among Chileans
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2017-2022
  • Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Declining demand for fragrances in 2022, driven by mass segment
  • Premium fragrances perform better as consumers continue to invest in luxury and self-care despite economic challenges
  • Convenience becomes key factor in fragrance sales amid economic crisis and retail competition
PROSPECTS AND OPPORTUNITIES
  • Declining purchasing power may impact short-term category grow
  • E-commerce set to maintain significance within fragrances in the coming years
  • Personalisation could influence fragrances, driven by younger consumers
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2017-2022
  • Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Hair care in Chile: From double-digit value growth to stagnation in 2022
  • Growing importance of hair health, as consumers focus on premium hair care
  • Consolidated competitive landscape dominated by multinationals
PROSPECTS AND OPPORTUNITIES
  • Innovation to address evolving needs of local consumers
  • Sustainability as a key growth driver for hair care
  • Declining demand for perms and relaxants expected to continue
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2017-2022
  • Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Maintaining momentum: The steady growth of men's grooming in Chile
  • Streamlining men's grooming routines with multifunctional products as a growing trend
  • Fragrances an essential part of men's personal grooming and appearance
PROSPECTS AND OPPORTUNITIES
  • Impact of social media on men's grooming will add further dynamism to category
  • E-commerce to retain relevance within men's grooming
  • Inflation may impact demand for men's grooming over early forecast period
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Economic uncertainty impacts purchase frequency of oral care
  • Colgate-Palmolive's innovation strategy helps maintain leadership of oral care
  • Growing focus on preventative care maintains toothpaste value sales
PROSPECTS AND OPPORTUNITIES
  • Natural and eco-friendly oral care to gain further momentum
  • Economic uncertainty will reshape oral care brand strategies
  • The growing role of e-commerce within oral care
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2017-2022
  • Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 102 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Facial care is focus of Chileans’ skin care routines in 2022
  • Premiumisation and skin health remain dynamic trends despite economic challenges
  • Premium acne treatments remains strong performer in 2022
PROSPECTS AND OPPORTUNITIES
  • Rising popularity of skin care sets/kits amid high inflation and growing focus on self-care
  • Increasing demand for anti-agers in Chile in the coming years
  • The K-beauty skin care phenomenon in Chile
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2017-2022
  • Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
  • Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
  • Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
  • Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
  • Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN CHILE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Awareness and more extensive portfolios drive growth of sun care in 2022
  • Daily skin care routines now include sun care
  • Migration from colour cosmetics to sun care through tinted sun protection
PROSPECTS AND OPPORTUNITIES
  • Preventative skin care featuring multifunctional products to blur category lines
  • The role of promotions and modern grocery retailers in an inflationary scenario
  • Trend towards natural and sustainable sun care to gain further momentum
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2017-2022
  • Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
  • Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
  • Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027