While the picture was not as bleak as in 2020, when volume sales of alcoholic drinks fell significantly, due to COVID-19 measures. there was a further slight fall in volume sales in 2021, as the economy struggled to recover and factors such as rising inflation reduced consumer purchasing power.
The Alcoholic Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Alcoholic Drinks in Bulgaria
- Executive Summary
- Alcoholic Drinks in 2021: the Big Picture
- Key Trends
- Competitive Landscape
- Retailing Developments
- On-Trade vs Off-Trade Split
- What Next for Alcoholic Drinks?
- Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
- Summary 1 Number of On-Trade Establishments by Type 2015-2021
- Taxation and Duty Levies
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
- Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
- Key New Product Launches
- Outlook
- Market Indicators
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Market Data
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
- Table 10 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 3 Research Sources
- Beer in Bulgaria
- Key Data Findings
- 2021 Developments
- Further Decline in Volume Sales in 2021
- Carlsberg Bulgaria Ad, Kamenitza Ad and Zagorka Ad Remain the Leading Players
- Smaller Breweries Drive Innovation
- Prospects and Opportunities
- Muted Volume Growth Over Forecast Period
- Low and No Alcohol Beers Register Healthy Growth
- Lidl Could Gain Value Share with Its Private Label
- Category Background
- Lager Price Band Methodology
- Summary 4 Lager by Price Band 2021
- Table 17 Number of Breweries 2016-2021
- Category Data
- Table 18 Sales of Beer by Category: Total Volume 2016-2021
- Table 19 Sales of Beer by Category: Total Value 2016-2021
- Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 22 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
- Table 23 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
- Table 24 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 25 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 26 Sales of Beer by Craft vs Standard 2016-2021
- Table 27 Gbo Company Shares of Beer: % Total Volume 2017-2021
- Table 28 Nbo Company Shares of Beer: % Total Volume 2017-2021
- Table 29 Lbn Brand Shares of Beer: % Total Volume 2018-2021
- Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
- Wine in Bulgaria
- Key Data Findings
- 2021 Developments
- Slight Increase in Volume Sales in 2021
- More Affordable Wines Perform Well Due to Increasing Price Sensitivity
- Prosecco Performs Well and Players Becomes More Inventive
- Prospects and Opportunities
- Moderate Volume Growth Over Forecast Period
- Return of Tourists Support Volume Growth
- Prosecco and Non-Grape Varieties Register Highest Growth
- Category Data
- Table 85 Sales of Wine by Category: Total Volume 2016-2021
- Table 86 Sales of Wine by Category: Total Value 2016-2021
- Table 87 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 88 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 89 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
- Table 90 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
- Table 91 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 92 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 93 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 94 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 95 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 97 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 98 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 99 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
- Table 100 Gbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 101 Nbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 102 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
- Table 103 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 104 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 105 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
- Table 106 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 107 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 108 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
- Table 109 Gbo Company Shares of Non-Grape Wine: % Total Volume 2017-2021
- Table 110 Nbo Company Shares of Non-Grape Wine: % Total Volume 2017-2021
- Table 111 Lbn Brand Shares of Non-Grape Wine: % Total Volume 2018-2021
- Table 112 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 113 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
- Spirits in Bulgaria
- Key Data Findings
- 2021 Developments
- Spirits Not Hugely Affected by Pandemic
- Gin Registers Strong Growth
- Mid-Priced Segment Weakest Performer
- Prospects and Opportunities
- Muted Volume Growth
- Imported Spirits Gain Value Share
- Alcohol-Free Spirits Gain Value Share
- Category Background
- Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
- Summary 5 Benchmark Brands 2021
- Category Data
- Table 34 Sales of Spirits by Category: Total Volume 2016-2021
- Table 35 Sales of Spirits by Category: Total Value 2016-2021
- Table 36 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 37 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 38 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
- Table 39 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
- Table 40 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 41 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 42 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
- Table 43 Sales of White Rum by Price Platform: % Total Volume 2016-2021
- Table 44 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
- Table 45 Sales of English Gin by Price Platform: % Total Volume 2016-2021
- Table 46 Sales of Vodka by Price Platform: % Total Volume 2016-2021
- Table 47 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
- Table 48 Gbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 49 Nbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 50 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
- Table 51 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 52 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 53 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 54 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
- Cider/Perry in Bulgaria
- Key Data Findings
- 2021 Developments
- Strong Recovery in Volume Sales in 2021
- Scandinavian and British Brands Battle It Out for Supremacy in Cider/Perry
- Cider/Perry Suffering from Lack of Innovation
- Prospects and Opportunities
- Rosey Outlook Over Forecast Period
- Established Brands Hold Onto Value Share, Despite Increased Competition
- Potential Headwinds Could Dampen Volume Growth
- Category Data
- Table 55 Sales of Cider/Perry: Total Volume 2016-2021
- Table 56 Sales of Cider/Perry: Total Value 2016-2021
- Table 57 Sales of Cider/Perry: % Total Volume Growth 2016-2021
- Table 58 Sales of Cider/Perry: % Total Value Growth 2016-2021
- Table 59 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
- Table 60 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
- Table 61 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 62 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 63 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 64 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 65 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
- Table 66 Forecast Sales of Cider/Perry: Total Volume 2021-2026
- Table 67 Forecast Sales of Cider/Perry: Total Value 2021-2026
- Table 68 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
- Table 69 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
- Rtds in Bulgaria
- Key Data Findings
- 2021 Developments
- Strong Recovery in 2021
- Spirit-Based Rtds Dominate as Smirnoff and Bacardi Account for Most Sales
- Arrival of Hard Seltzers Brings Much Needed Fizz
- Prospects and Opportunities
- Rosey Outlook Over Forecast Period
- Health and Wellness Enter Rtd Space
- Potential Headwinds Could Dampen Volume Growth
- Category Data
- Table 70 Sales of Rtds by Category: Total Volume 2016-2021
- Table 71 Sales of Rtds by Category: Total Value 2016-2021
- Table 72 Sales of Rtds by Category: % Total Volume Growth 2016-2021
- Table 73 Sales of Rtds by Category: % Total Value Growth 2016-2021
- Table 74 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
- Table 75 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
- Table 76 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 77 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 78 Gbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 79 Nbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 80 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
- Table 81 Forecast Sales of Rtds by Category: Total Volume 2021-2026
- Table 82 Forecast Sales of Rtds by Category: Total Value 2021-2026
- Table 83 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
- Table 84 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026