Alcoholic Drinks in Bulgaria

The market for alcoholic drinks in Bulgaria experienced modest volume growth in 2024, supported by positive developments across all major categories. While the growing European trend towards non-alcoholic beverages among younger consumers is gradually taking hold in the country, traditional drinking habits have largely persisted. Nevertheless, lower-alcohol beer registered especially strong growth, benefiting from increasing health consciousness and a shift towards more moderate consumption.

The Alcoholic Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.