Alcoholic Drinks in Bulgaria - Research and Markets

While the picture was not as bleak as in 2020, when volume sales of alcoholic drinks fell significantly, due to COVID-19 measures. there was a further slight fall in volume sales in 2021, as the economy struggled to recover and factors such as rising inflation reduced consumer purchasing power.

The Alcoholic Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Alcoholic Drinks market;
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Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in Bulgaria
Executive Summary
Alcoholic Drinks in 2021: the Big Picture
Key Trends
Competitive Landscape
Retailing Developments
On-Trade vs Off-Trade Split
What Next for Alcoholic Drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Summary 1 Number of On-Trade Establishments by Type 2015-2021
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Key New Product Launches
Outlook
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
Table 10 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Disclaimer
Sources
Summary 3 Research Sources
Beer in Bulgaria
Key Data Findings
2021 Developments
Further Decline in Volume Sales in 2021
Carlsberg Bulgaria Ad, Kamenitza Ad and Zagorka Ad Remain the Leading Players
Smaller Breweries Drive Innovation
Prospects and Opportunities
Muted Volume Growth Over Forecast Period
Low and No Alcohol Beers Register Healthy Growth
Lidl Could Gain Value Share with Its Private Label
Category Background
Lager Price Band Methodology
Summary 4 Lager by Price Band 2021
Table 17 Number of Breweries 2016-2021
Category Data
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
Table 23 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
Table 24 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 26 Sales of Beer by Craft vs Standard 2016-2021
Table 27 Gbo Company Shares of Beer: % Total Volume 2017-2021
Table 28 Nbo Company Shares of Beer: % Total Volume 2017-2021
Table 29 Lbn Brand Shares of Beer: % Total Volume 2018-2021
Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Wine in Bulgaria
Key Data Findings
2021 Developments
Slight Increase in Volume Sales in 2021
More Affordable Wines Perform Well Due to Increasing Price Sensitivity
Prosecco Performs Well and Players Becomes More Inventive
Prospects and Opportunities
Moderate Volume Growth Over Forecast Period
Return of Tourists Support Volume Growth
Prosecco and Non-Grape Varieties Register Highest Growth
Category Data
Table 85 Sales of Wine by Category: Total Volume 2016-2021
Table 86 Sales of Wine by Category: Total Value 2016-2021
Table 87 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 88 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 89 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
Table 90 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
Table 91 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 92 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 93 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 95 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 97 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 98 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 99 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 100 Gbo Company Shares of Champagne: % Total Volume 2017-2021
Table 101 Nbo Company Shares of Champagne: % Total Volume 2017-2021
Table 102 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
Table 103 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 104 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 105 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 106 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 107 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 108 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 109 Gbo Company Shares of Non-Grape Wine: % Total Volume 2017-2021
Table 110 Nbo Company Shares of Non-Grape Wine: % Total Volume 2017-2021
Table 111 Lbn Brand Shares of Non-Grape Wine: % Total Volume 2018-2021
Table 112 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 113 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
Spirits in Bulgaria
Key Data Findings
2021 Developments
Spirits Not Hugely Affected by Pandemic
Gin Registers Strong Growth
Mid-Priced Segment Weakest Performer
Prospects and Opportunities
Muted Volume Growth
Imported Spirits Gain Value Share
Alcohol-Free Spirits Gain Value Share
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 5 Benchmark Brands 2021
Category Data
Table 34 Sales of Spirits by Category: Total Volume 2016-2021
Table 35 Sales of Spirits by Category: Total Value 2016-2021
Table 36 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 37 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 38 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
Table 39 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
Table 40 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 41 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 42 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 43 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 44 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 45 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 46 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 47 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
Table 48 Gbo Company Shares of Spirits: % Total Volume 2017-2021
Table 49 Nbo Company Shares of Spirits: % Total Volume 2017-2021
Table 50 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
Table 51 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 52 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 53 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 54 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Cider/Perry in Bulgaria
Key Data Findings
2021 Developments
Strong Recovery in Volume Sales in 2021
Scandinavian and British Brands Battle It Out for Supremacy in Cider/Perry
Cider/Perry Suffering from Lack of Innovation
Prospects and Opportunities
Rosey Outlook Over Forecast Period
Established Brands Hold Onto Value Share, Despite Increased Competition
Potential Headwinds Could Dampen Volume Growth
Category Data
Table 55 Sales of Cider/Perry: Total Volume 2016-2021
Table 56 Sales of Cider/Perry: Total Value 2016-2021
Table 57 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 58 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 59 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
Table 60 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
Table 61 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 62 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 63 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 64 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 65 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 66 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 67 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 68 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 69 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
Rtds in Bulgaria
Key Data Findings
2021 Developments
Strong Recovery in 2021
Spirit-Based Rtds Dominate as Smirnoff and Bacardi Account for Most Sales
Arrival of Hard Seltzers Brings Much Needed Fizz
Prospects and Opportunities
Rosey Outlook Over Forecast Period
Health and Wellness Enter Rtd Space
Potential Headwinds Could Dampen Volume Growth
Category Data
Table 70 Sales of Rtds by Category: Total Volume 2016-2021
Table 71 Sales of Rtds by Category: Total Value 2016-2021
Table 72 Sales of Rtds by Category: % Total Volume Growth 2016-2021
Table 73 Sales of Rtds by Category: % Total Value Growth 2016-2021
Table 74 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
Table 75 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
Table 76 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 77 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 78 Gbo Company Shares of Rtds: % Total Volume 2017-2021
Table 79 Nbo Company Shares of Rtds: % Total Volume 2017-2021
Table 80 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
Table 81 Forecast Sales of Rtds by Category: Total Volume 2021-2026
Table 82 Forecast Sales of Rtds by Category: Total Value 2021-2026
Table 83 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
Table 84 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026