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Beauty and Personal Care in the Netherlands

  • ID: 2651734
  • Report
  • Region: Netherlands, Holland
  • 130 pages
  • Euromonitor International
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The growing Dutch economy continues to support positive growth in beauty and personal care. Lower unemployment rates and higher disposable incomes are driving growth, although rising incomes are not evenly distributed and many lower income consumers, including welfare recipients are still struggling. This is contributing to the increased polarisation being seen in beauty and personal care.

The author's Beauty and Personal Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in the Netherlands

List of Contents and Tables
Executive Summary
Economic Growth and Rising Importance of Wellbeing and Appearance Boost Growth
Innovation Towards Convenience and More Natural Products Supports Sales Growth
E-commerce Increasingly Important in the Dutch Market
Sales Further Polarised in 2018
Sustainability Is Set To Remain the Major Trend in Beauty and Personal Care
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Online Channels Respond To the Needs of Young Parents, Boosting Growth in Sales Through Internet Retailing
Value Growth Supported by Rising Interest in Organic and Natural Products
Specific Products for Specific Uses Become More Popular
Competitive Landscape
Zwitsal Introduces Natural Brands
Private Label Is Developing
Dutch Brand Naïf Is Gaining Ground
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Bath and Shower Products Continue To Show Positive Value Growth
Liquid Soap Continues Positive Growth
Bar Soap Products Continues Decline
Competitive Landscape
Natural/herbal Ingredients Becoming More Important in Bath and Shower
Luxury Brand LVMH Registers Positive Value Growth
Dutch Player Rituals Continues Rapid Growth
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Shift Towards Online Channels Drives Growth
Premium Products Continue To Increase Via Segmentation
Facial Make-up Most Responsible for Growth
Competitive Landscape
Fast-fashion Approach Also Successful in Colour Cosmetics
L'oréal Maintains Its Leading Position in 2018
Beauty Boxes on the Rise
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 34 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 35 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 37 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
the Increasing Use of Price Promotions Piles Pressure on Value Growth
Deodorant Sprays Continue To Lead the Category
Competitive Landscape
Nivea Remains the Leading Umbrella Brand in Deodorants
Environmental Benefits An Increasingly Important Trend in Deodorants
Growing Demand for Deodorant That Promise To Be Effective and Long-lasting
Category Data
Table 41 Sales of Deodorants by Category: Value 2013-2018
Table 42 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 43 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 44 NBO Company Shares of Deodorants: % Value 2014-2018
Table 45 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 46 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 47 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Price Pressure Is Partially Due To Widened Distribution
Volume Declines Are Exacerbated by the Emergence of Rival Products
Shaving Is Expected To Remain the Most Popular Method of Depilation
Competitive Landscape
Gillette Venus Remains on Top
Alien Players Enter the Depilatory Market
Nivea Flirts With the Female Depilatory Market
Category Data
Table 50 Sales of Depilatories by Category: Value 2013-2018
Table 51 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 53 NBO Company Shares of Depilatories: % Value 2014-2018
Table 54 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 55 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Preference for Premium Products Pushes Value Growth
Gift With Purchase Remains An Important Source of Fragrances Sales
Body Mist Wins Ground in Mass Fragrances
Competitive Landscape
Organic, Natural and Gourmand Scents on the Rise
Fast-fashion Retailers Develop Fast Fragrances Lines in the Mass Segment
Unisex Receives the Attention It Deserves
Category Data
Table 57 Sales of Fragrances by Category: Value 2013-2018
Table 58 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Fragrances: % Value 2014-2018
Table 60 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 63 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Hair Care Slated for Stronger Growth Over the Forecast Period
Natural Ingredients Increasingly Relevant for Hair Care in the Netherlands
Price Discounts on Standard Shampoos Continue To Suppress Value Growth
Competitive Landscape
Head and Shoulders Further Consolidates Its Position
Colourants Registers Negative Volume Growth
Products With Natural Ingredients Have A Distinct Advantage
Category Data
Table 65 Sales of Hair Care by Category: Value 2013-2018
Table 66 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 68 NBO Company Shares of Hair Care: % Value 2014-2018
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 70 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 71 LBN Brand Shares of Colourants: % Value 2015-2018
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 73 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 75 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Men's Grooming Slated for Slow Growth Over the Forecast Period
Men's Shaving Continues To Lose Market Size
Promotional Pressure Set To Continue Limiting Unit Price Growth
Competitive Landscape
Procter & Gamble Maintains Its Lead Over Main Rivals Unilever and Beiersdorf
Pursuing the Organic Trend Represents One Way To Compete in A Mature Category
Enduring Popularity of Beards To Continue Influencing the Competitive Environment
Category Data
Table 78 Sales of Men's Grooming by Category: Value 2013-2018
Table 79 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 82 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 83 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 85 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Oral Care Records Positive Value Growth Thanks To the Prevention Trend
Sustained Volume and Value Growth for Electric/battery Toothbrushes
Manual Toothbrushes Volume Grows, While Value Growth Lags Behind
Competitive Landscape
GlaxoSmithKline Maintains Its Strong Lead in Oral Care
Internet Retailing Increasingly Important for Oral Care
Colgate-palmolive's Elmex the Fastest Growing Top Brand Within Toothpaste
Category Data
Table 87 Sales of Oral Care by Category: Value 2013-2018
Table 88 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 89 Sales of Toothbrushes by Category: Value 2013-2018
Table 90 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 92 NBO Company Shares of Oral Care: % Value 2014-2018
Table 93 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 95 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 96 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Value Growth Continues To Be Inhibited by Low Unit Prices
the Natural/herbal Trend To Remain A Vital Component of Skin Care Sales
Anti-agers To Remain Subject To Increased Consumer Attention
Competitive Landscape
L'oréal Maintains Its Slender Lead in Skin Care
Premium Skin Care Brands Show Higher Values Sales Growth
Acne Products Remain Popular
Category Data
Table 100 Sales of Skin Care by Category: Value 2013-2018
Table 101 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 104 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 105 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 106 NBO Company Shares of Skin Care: % Value 2014-2018
Table 107 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 108 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 109 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 110 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 112 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 113 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sun Care Registering Positive Growth As It Forms Part of the Health and Wellness Trend
Hotter and Drier Summers To Support Sun Care Growth Rates
Natural Ingredients Trends Continues
Competitive Landscape
Sun Care Marketing Strategies Directly Tied To Healthy Lifestyle Trends in 2018
Private Label Enjoys A Prime Position Within Sun Care
Promotional Discount Strategies Remain Important Within Sun Care
Category Data
Table 115 Sales of Sun Care by Category: Value 2013-2018
Table 116 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 117 NBO Company Shares of Sun Care: % Value 2014-2018
Table 118 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 120 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Several Factors To Support Positive Growth in Sales of Premium Brands
Premium Brands Continue To Outperform Mass Products
Competitive Landscape
Premium Skin Care Brands Show Higher Values Sales Growth
Rituals Continues To Register Rapid Growth
Luxury Brand LVMH Expands Its Value Shares Across Numerous Categories
Category Data
Table 122 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 123 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 124 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 125 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 126 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Increased General Disposable Income Not Evenly Distributed
Traditionally Popular Distribution Channels Continue To Lose Share
the Use of Promotions Continues To Put Pressure on Prices
Competitive Landscape
Sustainability Adds Value, Countering the Negative Price Spiral
Online Niche Brands Know How To Attract and Retain Customers
Category Data
Table 128 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 129 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 130 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 131 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 132 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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