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Alcoholic Drinks in Egypt

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    Report

  • 59 Pages
  • June 2024
  • Region: Egypt
  • Euromonitor International
  • ID: 2651778
The market for alcoholic drinks Egypt saw continued growth in volume terms in 2023, despite a difficult economic climate. All categories saw significant price increases, as unprecedented inflationary pressures took their toll on manufacturing costs.

The Alcoholic Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Beer continues to lead alcoholic drinks consumption in 2023
  • Demand shifts towards products with higher alcohol concentrations and bigger sizes
  • Price increases impact the category
PROSPECTS AND OPPORTUNITIES
  • Continued growth for beer, thanks to its status as an affordable alcoholic beverage
  • Low alcohol and non-alcoholic beer will gain momentum
  • Competitive landscape will remain stable
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
  • Table 18 Number of Breweries 2018-2023
CATEGORY DATA
  • Table 19 Sales of Beer by Category: Total Volume 2018-2023
  • Table 20 Sales of Beer by Category: Total Value 2018-2023
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 22 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 27 Sales of Beer by Craft vs Standard 2018-2023
  • Table 28 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 29 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 32 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wine performance exceeds that of spirits and beer
  • Premiumisation continues to shape brand dynamics within the category
  • ABC maintains its lead amid stronger competition from Egy Bev
PROSPECTS AND OPPORTUNITIES
  • Demand for wine will continue to increase
  • Price rises will be a feature of the market, alongside trend towards premiumisation
  • Growing focus on grape origin
CATEGORY DATA
  • Table 35 Sales of Wine by Category: Total Volume 2018-2023
  • Table 36 Sales of Wine by Category: Total Value 2018-2023
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 38 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 50 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 51 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 52 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 62 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 63 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slow growth for spirits in 2023
  • Manufacturers attempt to boost consumer interest through new product development
  • White spirits continue to lead sales
PROSPECTS AND OPPORTUNITIES
  • Demand will be negatively impacted by price spikes
  • Rising cocktail-making culture will drive demand
  • Sponsorship will remain important in driving awareness of spirits
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2023
CATEGORY DATA
  • Table 66 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 67 Sales of Spirits by Category: Total Value 2018-2023
  • Table 68 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 69 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
  • Table 75 Sales of White Rum by Price Platform: % Total Volume 2018-2023
  • Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
  • Table 77 Sales of English Gin by Price Platform: % Total Volume 2018-2023
  • Table 78 Sales of Vodka by Price Platform: % Total Volume 2018-2023
  • Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
  • Table 80 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 81 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 82 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 83 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 84 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN EGYPT2023 DEVELOPMENTSRTDS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTDs register strong growth, as consumer appreciate their accessibility and convenience
  • ABC continues as dominant player
  • Stronger RTDs and innovative packaging solutions generate consumer interest
PROSPECTS AND OPPORTUNITIES
  • Innovation will drive growth over the forecast period
  • ABC to witness stronger competition
  • Healthier RTDs will surface on the market
CATEGORY DATA
  • Table 87 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 88 Sales of RTDs by Category: Total Value 2018-2023
  • Table 89 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 90 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 91 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 92 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 93 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 94 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 95 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 96 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 97 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 98 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 99 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 100 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 101 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028