Alcoholic Drinks in Egypt - Research and Markets

The alcoholic drinks market in Egypt witnessed legislation and taxation changes in 2021. The government continued to impose higher taxes on alcoholic beverages in order to increase its tax revenue from alcohol and tobacco products. There were also changes to the limit per purchase for travellers in duty free, which significantly affected duty free sales of alcoholic drinks in the year.

The Alcoholic Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in Egypt
Executive Summary
Alcoholic Drinks in 2021: the Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
On-Trade vs Off-Trade Split
What Next for Alcoholic Drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Summary 1 Number of On-Trade Establishments by Type 2015-2021
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Key New Product Launches
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
Table 10 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Disclaimer
Sources
Summary 3 Research Sources
Beer in Egypt
Key Data Findings
2021 Developments
Beer Continues to Lead, with Larger Sizes and Stronger Variants in Demand in 2021
Pepsi-Cola Egypt and Al-Ahram Beverages Company Enter into a Sale and Resale Agreement in 2021
Al Ahram Beverages Continues to Dominate Beer
Prospects and Opportunities
Greater Accessibility of Both Alcoholic and Non Alcoholic Beers
Competitive Stagnation in Beer Expected
Demand for Larger Size, and Non Alcoholic Beer Will Continue to GRoW
Category Background
Lager Price Band Methodology
Summary 4 Lager by Price Band 2021
Category Data
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
Table 22 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
Table 23 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 25 Sales of Beer by Craft vs Standard 2016-2021
Table 26 Gbo Company Shares of Beer: % Total Volume 2017-2021
Table 27 Nbo Company Shares of Beer: % Total Volume 2017-2021
Table 28 Lbn Brand Shares of Beer: % Total Volume 2018-2021
Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Wine in Egypt
Key Data Findings
2021 Developments
New Products and Rising Health Awareness Ensure Strong Growth for Wine in 2021
Premiumisation is Also Driving the Category
Al Ahram Beverages Leads Wine Due to Its Wide Portfolio of Brands
Prospects and Opportunities
Stronger Demand for Wine Thanks to New Products and Wine Types
Westernisation Will Continue to Drive Sales of Wine
Premiumisation Set to Continue as Prices Increase
Category Data
Table 33 Sales of Wine by Category: Total Volume 2016-2021
Table 34 Sales of Wine by Category: Total Value 2016-2021
Table 35 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 36 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 37 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
Table 38 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
Table 39 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 40 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 41 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 43 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 45 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 46 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 47 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 48 Gbo Company Shares of Champagne: % Total Volume 2017-2021
Table 49 Nbo Company Shares of Champagne: % Total Volume 2017-2021
Table 50 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
Table 51 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 52 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 53 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 54 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 55 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 56 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 57 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 58 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
Spirits in Egypt
Key Data Findings
2021 Developments
Increased Availability and Cocktail Trend Drive Growth in 2021
Whisky and White Spirits Continue to Lead Sales in 2021
Al Ahram Beverages Leads, Offering a Wide Product Range in Egypt
Prospects and Opportunities
Demand for Spirits Set to Grow Due to Cocktail Trend and Retail Expansion
Sponsorship Will Remain Important in Spirits
Growth Constrained by Duty Free and Black Market Sales
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 5 Benchmark Brands 2021
Category Data
Table 61 Sales of Spirits by Category: Total Volume 2016-2021
Table 62 Sales of Spirits by Category: Total Value 2016-2021
Table 63 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 64 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 65 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
Table 66 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
Table 67 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 68 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 70 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 72 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 73 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 74 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
Table 75 Gbo Company Shares of Spirits: % Total Volume 2017-2021
Table 76 Nbo Company Shares of Spirits: % Total Volume 2017-2021
Table 77 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
Table 78 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 79 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Rtds in Egypt
Key Data Findings
2021 Developments
Lifting of On-Trade Restrictions and New Launches Benefit Rtds in 2021
Gin-Based Rtds Increasingly Popular
Al Ahram Beverages Continues to Dominate Rtds Thanks to a Monopoly in the Category
Prospects and Opportunities
Innovation and Rising Westernisation Expected to Drive Future Sales
Culture of Consuming Rtd Products is Growing in Egypt
Social Media Will Continue to be Important for Brand Promotion
Category Data
Table 82 Sales of Rtds by Category: Total Volume 2016-2021
Table 83 Sales of Rtds by Category: Total Value 2016-2021
Table 84 Sales of Rtds by Category: % Total Volume Growth 2016-2021
Table 85 Sales of Rtds by Category: % Total Value Growth 2016-2021
Table 86 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
Table 87 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
Table 88 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 89 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 90 Gbo Company Shares of Rtds: % Total Volume 2017-2021
Table 91 Nbo Company Shares of Rtds: % Total Volume 2017-2021
Table 92 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
Table 93 Forecast Sales of Rtds by Category: Total Volume 2021-2026
Table 94 Forecast Sales of Rtds by Category: Total Value 2021-2026
Table 95 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
Table 96 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026