The alcoholic drinks market in Egypt witnessed legislation and taxation changes in 2021. The government continued to impose higher taxes on alcoholic beverages in order to increase its tax revenue from alcohol and tobacco products. There were also changes to the limit per purchase for travellers in duty free, which significantly affected duty free sales of alcoholic drinks in the year.
The Alcoholic Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Alcoholic Drinks in Egypt
- Executive Summary
- Alcoholic Drinks in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- On-Trade vs Off-Trade Split
- What Next for Alcoholic Drinks?
- Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
- Summary 1 Number of On-Trade Establishments by Type 2015-2021
- Taxation and Duty Levies
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
- Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
- Key New Product Launches
- Market Indicators
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Market Data
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
- Table 10 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 3 Research Sources
- Beer in Egypt
- Key Data Findings
- 2021 Developments
- Beer Continues to Lead, with Larger Sizes and Stronger Variants in Demand in 2021
- Pepsi-Cola Egypt and Al-Ahram Beverages Company Enter into a Sale and Resale Agreement in 2021
- Al Ahram Beverages Continues to Dominate Beer
- Prospects and Opportunities
- Greater Accessibility of Both Alcoholic and Non Alcoholic Beers
- Competitive Stagnation in Beer Expected
- Demand for Larger Size, and Non Alcoholic Beer Will Continue to GRoW
- Category Background
- Lager Price Band Methodology
- Summary 4 Lager by Price Band 2021
- Category Data
- Table 17 Sales of Beer by Category: Total Volume 2016-2021
- Table 18 Sales of Beer by Category: Total Value 2016-2021
- Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 21 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
- Table 22 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
- Table 23 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 24 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 25 Sales of Beer by Craft vs Standard 2016-2021
- Table 26 Gbo Company Shares of Beer: % Total Volume 2017-2021
- Table 27 Nbo Company Shares of Beer: % Total Volume 2017-2021
- Table 28 Lbn Brand Shares of Beer: % Total Volume 2018-2021
- Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
- Wine in Egypt
- Key Data Findings
- 2021 Developments
- New Products and Rising Health Awareness Ensure Strong Growth for Wine in 2021
- Premiumisation is Also Driving the Category
- Al Ahram Beverages Leads Wine Due to Its Wide Portfolio of Brands
- Prospects and Opportunities
- Stronger Demand for Wine Thanks to New Products and Wine Types
- Westernisation Will Continue to Drive Sales of Wine
- Premiumisation Set to Continue as Prices Increase
- Category Data
- Table 33 Sales of Wine by Category: Total Volume 2016-2021
- Table 34 Sales of Wine by Category: Total Value 2016-2021
- Table 35 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 36 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 37 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
- Table 38 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
- Table 39 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 40 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 41 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 42 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 43 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 45 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 46 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 47 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
- Table 48 Gbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 49 Nbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 50 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
- Table 51 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 52 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 53 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
- Table 54 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 55 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 56 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
- Table 57 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 58 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
- Spirits in Egypt
- Key Data Findings
- 2021 Developments
- Increased Availability and Cocktail Trend Drive Growth in 2021
- Whisky and White Spirits Continue to Lead Sales in 2021
- Al Ahram Beverages Leads, Offering a Wide Product Range in Egypt
- Prospects and Opportunities
- Demand for Spirits Set to Grow Due to Cocktail Trend and Retail Expansion
- Sponsorship Will Remain Important in Spirits
- Growth Constrained by Duty Free and Black Market Sales
- Category Background
- Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
- Summary 5 Benchmark Brands 2021
- Category Data
- Table 61 Sales of Spirits by Category: Total Volume 2016-2021
- Table 62 Sales of Spirits by Category: Total Value 2016-2021
- Table 63 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 64 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 65 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
- Table 66 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
- Table 67 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 68 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
- Table 70 Sales of White Rum by Price Platform: % Total Volume 2016-2021
- Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
- Table 72 Sales of English Gin by Price Platform: % Total Volume 2016-2021
- Table 73 Sales of Vodka by Price Platform: % Total Volume 2016-2021
- Table 74 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
- Table 75 Gbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 76 Nbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 77 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
- Table 78 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 79 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
- Rtds in Egypt
- Key Data Findings
- 2021 Developments
- Lifting of On-Trade Restrictions and New Launches Benefit Rtds in 2021
- Gin-Based Rtds Increasingly Popular
- Al Ahram Beverages Continues to Dominate Rtds Thanks to a Monopoly in the Category
- Prospects and Opportunities
- Innovation and Rising Westernisation Expected to Drive Future Sales
- Culture of Consuming Rtd Products is Growing in Egypt
- Social Media Will Continue to be Important for Brand Promotion
- Category Data
- Table 82 Sales of Rtds by Category: Total Volume 2016-2021
- Table 83 Sales of Rtds by Category: Total Value 2016-2021
- Table 84 Sales of Rtds by Category: % Total Volume Growth 2016-2021
- Table 85 Sales of Rtds by Category: % Total Value Growth 2016-2021
- Table 86 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
- Table 87 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
- Table 88 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 89 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 90 Gbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 91 Nbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 92 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
- Table 93 Forecast Sales of Rtds by Category: Total Volume 2021-2026
- Table 94 Forecast Sales of Rtds by Category: Total Value 2021-2026
- Table 95 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
- Table 96 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026