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Alcoholic Drinks in Malaysia

  • ID: 2651780
  • Report
  • Region: Malaysia
  • 60 pages
  • Euromonitor International
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Despite the weak ringgit currency in 2018, alcoholic drinks in Malaysia continued to see solid performance driven by a recovering consumer sentiment and players’ aggressive marketing activities. Category growth was underpinned by robust growth in the beer and cider categories, which saw several new product launches and large-scale marketing campaigns throughout the year.

The author's Alcoholic Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Alcoholic Drinks in Malaysia

List of Contents and Tables
Executive Summary
Alcoholic Drinks Registers Solid Growth Due To Better Consumer Sentiment in 2018
Tax Holiday Does Little To Boost Beer and Cider Sales in 2018
International Players
Note: Product cover images may vary from those shown
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