In 2021, the central government did not implement a nationwide lockdown in India. However, most state governments implemented lockdowns to curb the spread of COVID-19 during the second wave caused by the Delta variant. The restrictions enforced by state governments in 2021 were scattered and less severe than those seen in 2020. However, the lockdowns and resultant limitations on movement continued to hamper the recovery of out-of-home consumption of reduced sugar carbonates.
The Better For You Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Better For You Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Better For You Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
BETTER FOR YOU BEVERAGES IN INDIAKEY DATA FINDINGS
2021 DEVELOPMENTS
- Localised lockdowns overlap with the carbonates consumption season, hindering out-of-home sales of reduced sugar carbonates
- The adoption of sweeteners is low because artificial sweeteners dominate consumer choice
- Carbonates continue to see a steady decline in sugar content
- Stakeholders in reduced sugar carbonates seek tax reduction
- Health issues such as obesity and diabetes represent huge potential for the category
- Adoption of natural sweeteners expected to increase, buoyed by local production of monk fruit
- Table 1 Sales of BFY Beverages by Category: Value 2016-2021
- Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021
- Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021
- Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021
- Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026
- Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
- Health and wellness in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for health and wellness?
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
- Summary 1 Research Sources
