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Better For You Beverages in Russia

  • ID: 2666808
  • Report
  • Region: Russia
  • 23 pages
  • Euromonitor International
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Better for you beverages which are mostly represented by reduced sugar cola carbonates in Russia registered high double-digit growth in current retail value terms in 2018. Much of this stemmed from significant marketing campaigns by major players. Both Coca-Cola Refreshments and PepsiCo Holdings recently launched reduced sugar versions of their main brands Coca-Cola Zero, Coca-Cola Cherry and Pepsi Cherry. These launches met growing consumer demand and enabled the category to grow.

The Better For You Beverages in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Better for You Beverages in Russia

List of Contents and Tables
Headlines
Prospects
Better for You Beverages Registers High Double-digit Growth in 2018
Reduced Caffeine Beverages Mostly Characterised by Hot Drinks
Per Capita Consumption of Bfy Beverages in Russia Beneath That of Eastern Europe
Competitive Landscape
International Players Retain Their Lead in Bfy Reduced Sugar Soft Drinks in 2018
International Players Characterise Bfy Reduced Caffeine Hot Drinks
Unit Price Plays An Important Role in 2018
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2013-2018
Table 2 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 5 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Executive Summary
No Significant Changes in Health and Wellness Registered in 2018
Reduced Sugar Trend Becomes Evident in Russia
No Dramatic Shifts in the Leading Players in Health and Wellness
Development of Internet Grocery Retailing Set To Boost Hw Sales
the Development of Macroeconomics Will Determine Health and Wellness Growth
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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