Better For You Beverages in Japan

Despite the decline seen in overall BFY beverages in 2021, BFY reduced caffeine beverages gained popularity in response to more time spent at home due to COVID-19, with BFY reduced caffeine soft drinks seeing notable growth due to the strong performance of reduced caffeine RTD tea. Due to increased time spent at home, especially with many people continuing to work from home, some people found themselves experiencing a deterioration of sleep compared with when they commuted to the workplace.

The publisher's Better For You Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.