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Alcoholic Drinks in Ireland

  • ID: 2666915
  • Report
  • Region: Ireland
  • 65 pages
  • Euromonitor International
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The alcoholic drinks market in Ireland achieved modest volume growth in 2018. Overall alcohol consumption levels continued to fall with the fastest growing category being non/low alcohol beer. The industry benefited from the FIFA World Cup (hosted in Russia), coupled with an unprecedented prolonged period of dry, sunny summer weather in Ireland from May to August, which boosted sales.

The author's Alcoholic Drinks in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Alcoholic Drinks in Ireland

List of Contents and Tables
Executive Summary
Demand for Alcohol in Decline But Warmer Weather Helps Sustain Sales
Discussions About New Legislation Boost Consumer Health Awareness
Overall Alcohol Industry Remains Highly Competitive
Retailers Already Responding To the Passing of the Public Health (alcohol) Bill
Consumers Expected To Drink Less But Will Go Premium Over the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Total Volumes Sales of Beer Expected To Fall Marginally
Uncertainty Around Brexit Likely To Impact the Cost of Production
Consumers Set To Opt for Premium Products and Enable Value Growth
Competitive Landscape
Diageo Maintains Leading Position Due To New Innovations
Non/low Alcohol Beer Sees Rapid Growth
Slowdown in Growth of Craft Beer
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018
Category Data
Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Innovation Responds To Health and Wellness Trends To Assist Sales Growth
Cost of Cider Production Expected To Increase Post Brexit
Premium Products To Drive Value Growth
Competitive Landscape
Investment in Its Core Brand and Innovation by Bulmers
Increasing Competition From Heineken
Less Activity in Craft Cider Industry
Category Data
Table 34 Sales of Cider/Perry: Total Volume 2013-2018
Table 35 Sales of Cider/Perry: Total Value 2013-2018
Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023
Headlines
Prospects
Consumers Embrace No and Low Alcohol Products
Publicity Over Added Sugar Impacts the Category
Packaging Plays A Significant Role in Both On- and Off-trade Growth
Competitive Landscape
Wkd and West Coast Cooler Remain the Leaders by Volume
Resurgence in Spirit-based Rtds Boosts the Performance of Wkd
Loki the Key
Category Data
Table 49 Sales of RTDS by Category: Total Volume 2013-2018
Table 50 Sales of RTDS by Category: Total Value 2013-2018
Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Possibility of New Tariffs Over the Forecast Period
Irish Whiskey Remains A Star Performer
Vodka Remains the Most Popular But Gin Outshines in Terms of Growth
Competitive Landscape
Economy Conscious Consumers Drive Channel Growth
Private Label Share Growth in Vodka
Celebritization of Spirits Drives Category Share
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 4 Benchmark Brands 2018
Category Data
Table 64 Sales of Spirits by Category: Total Volume 2013-2018
Table 65 Sales of Spirits by Category: Total Value 2013-2018
Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Volume Sales Expected To Be Flat Over the Forecast Period
Vat Increase Could Pose Trouble for On-trade Sales
Value Set To Rise Though This Will Be Offset by Additional Distribution Costs
Competitive Landscape
Santa Rita Experiences Solid Growth in 2018
Champagne Sales Lose Their Sparkle
Demand for Low Calorie and Lower Abv Wines
Category Data
Table 85 Sales of Wine by Category: Total Volume 2013-2018
Table 86 Sales of Wine by Category: Total Value 2013-2018
Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 109 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 110 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Note: Product cover images may vary from those shown
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