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Alcoholic Drinks in Ireland

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    Report

  • 75 Pages
  • June 2023
  • Region: Ireland
  • Euromonitor International
  • ID: 2666915
Alcoholic drinks showed a strong performance in volume terms in 2022, as consumers began to return to their pre-pandemic consumption patterns. Growth was driven by the recovery of the on-trade, following two years of social distancing and lockdown measures, due to COVID-19. With the lifting of restrictions on 22 January 2022, consumers poured into pubs and restaurants, which were now able to operate at full capacity without the need for social distancing or vaccine passports.

The analyst's Alcoholic Drinks in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN IRELAND
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN IRELANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Beer bounces back in 2022, as on-trade sales recover from the pandemic
  • Drinkers are hit by price hikes
  • Stout-maker Guinness sees significant recovery
PROSPECTS AND OPPORTUNITIES
  • Further price rises expected in 2023
  • Sales of non- alcoholic beer will continue to grow
  • Small craft brewers are set to gain ground
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 18 Number of Breweries 2016-2022
CATEGORY DATA
  • Table 19 Sales of Beer by Category: Total Volume 2017-2022
  • Table 20 Sales of Beer by Category: Total Value 2017-2022
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 27 Sales of Beer by Craft vs Standard 2017-2022
  • Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN IRELANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers say goodbye to “wine o’clock”
  • Seasonal component to sales
  • New world wines win favour amongst consumers
PROSPECTS AND OPPORTUNITIES
  • Stagnation for still wine, although rosé will continue to gain popularity amongst young drinkers
  • Sparkling wine will benefit from return to pre-pandemic lifestyles
  • Fortified wine will see weak performance
CATEGORY DATA
  • Table 35 Sales of Wine by Category: Total Volume 2017-2022
  • Table 36 Sales of Wine by Category: Total Value 2017-2022
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 59 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 60 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN IRELANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Bourbon/US whisky represents bright spot in context of declining market
  • Minimum pricing harms sales of low-priced products
  • Gin loses its fizz
PROSPECTS AND OPPORTUNITIES
  • Limited growth expected, as spirits become more expensive
  • With the gin bubble showing signs of being over, vodka could serve as a suitable replacement
  • Non-alcoholic spirits face strong growth prospects
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2022
CATEGORY DATA
  • Table 63 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 64 Sales of Spirits by Category: Total Value 2017-2022
  • Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 72 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 74 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 75 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 77 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 78 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 79 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 80 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 81 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN IRELANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cider sees a long-awaited revival in 2022
  • Non-alcoholic cider gains some attention
  • Bulmers continues to build its lead, thanks to sustainability campaign
PROSPECTS AND OPPORTUNITIES
  • Moderate growth expected
  • Opportunities for craft ciders, following introduction of excise relief
  • Non-alcoholic cider represents key growth opportunity
CATEGORY DATA
  • Table 84 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 85 Sales of Cider/Perry: Total Value 2017-2022
  • Table 86 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 87 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 95 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 96 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN IRELANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Strong performance for RTDs, thanks to buoyancy of on-trade sales
  • End of home cocktail boom hinders off-trade sales
  • West Coast Cooler continues to dominate in the RTD market, despite strong presence of global brands
PROSPECTS AND OPPORTUNITIES
  • RTD boom is not expected to endure
  • Hard seltzer boom could fuel growth
  • Low-ABV and no-alcohol RTDs have future growth opportunities
CATEGORY DATA
  • Table 99 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 100 Sales of RTDs by Category: Total Value 2017-2022
  • Table 101 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 102 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 107 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 108 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 109 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 110 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 111 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027