Durable Baby Goods Stores in the US - Industry Market Research Report

Baby on Board: Growing Disposable Income is Likely to Encourage the Sale of Industry Items

The Durable Baby Goods Stores industry primarily retails durable baby products, including infants' furniture, car seats, strollers, cribs and other related items. Durable baby goods retailers have faced significant volatility over recent years. When consumers feel optimistic about the future of the economy, they are more likely to plan for a family, boosting demand for baby goods retailers. Although rising disposable income and improving economic conditions often encourage demand for baby goods, the number of births in the United States has been consistently declining, weakening demand for the industry. These trends are estimated to result in revenue shrinking at an estimated 0.1% to $11.3 billion over the past five years, including a 3.4% drop in 2023 alone.

The industry comprises stores that retail durable goods for babies and toddlers up to 4 years old. Examples of primary products this industry sells include cribs, strollers, dressers, changing tables, car seats and other similar items. Though operators may sell some toys and clothes, retailers that primarily sell toys or clothes are captured in the Hobby and Toy Stores (report 45112) and Children’s and Infants’ Clothing Stores (44813) industries, respectively.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.