Alcoholic Drinks in Germany

Alcoholic drinks in Germany witnessed a marginal increase in volume sales during 2024, largely influenced by the weak performance of beer. Despite showing some signs of recovery, beer sales continued to suffer from the overall decline in alcoholic drinks consumption among young adults, and the shift towards RTDs and other alternatives. Nonetheless, the UEFA European Football Championship provided an impetus to beer consumption, held in 10 cities across Germany in the summer of 2024.

The Alcoholic Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.