A marked total volume rebound was seen for alcoholic drinks in 2022, as a result of the full reopening of on-trade channels following the lifting of measures to reduce the spread of the COVID-19 virus, implemented in 2020 and 2021.
The analyst's Alcoholic Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Alcoholic Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
ALCOHOLIC DRINKS IN GERMANYDISCLAIMERKEY DATA FINDINGSKEY DATA FINDINGSKEY DATA FINDINGSKEY DATA FINDINGSKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2017-2022
TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
SOURCES
- Summary 2 Research SOURCES
- BEER IN GERMANY
2022 DEVELOPMENTS
- Full reopening of on-trade channel leads to rebound in total volume sales
- Imported lager and non alcoholic beer resilient but price pressure creates challenges
- Brands see performances affected by on-trade rebound and higher price sensitivity
PROSPECTS AND OPPORTUNITIES
- Non alcoholic beer expected to see continued growth
- Challenges for brewers may lead to price increases and consolidation
- Craft beer set to remain a niche, while still generating interest from consumers and retailers
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2022
- Table 18 Number of Breweries 2017-2022
CATEGORY DATA
- Table 19 Sales of Beer by Category: Total Volume 2017-2022
- Table 20 Sales of Beer by Category: Total Value 2017-2022
- Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
- Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
- Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
- Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
- Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 27 Sales of Beer by Craft vs Standard 2017-2022
- Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
- Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
- Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
- Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
- Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
- Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
- Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
- WINE IN GERMANY
2022 DEVELOPMENTS
- Pandemic rebound kicks in as on-trade channels reopen
- Greater awareness drives interest in certified organic wines in Germany
- Discounters continues to lead distribution in the fragmented wine category
PROSPECTS AND OPPORTUNITIES
- Non alcoholic wine and alcohol reduction expected to gain popularity
- Local producers set to benefit from the growth in wine tourism
- Fortified wine expected to experience growth from inclusion in cocktails
CATEGORY DATA
- Table 35 Sales of Wine by Category: Total Volume 2017-2022
- Table 36 Sales of Wine by Category: Total Value 2017-2022
- Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
- Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
- Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
- Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
- Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
- Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
- Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
- Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
- Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
- Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
- Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
- Table 62 Forecast Sales of Wine by Category: Total Volume 2022-2027
- Table 63 Forecast Sales of Wine by Category: Total Value 2022-2027
- Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
- Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
- SPIRITS IN GERMANY
2022 DEVELOPMENTS
- On-trade rebounds, while off-trade sees a partial shift to more affordable channels
- Gin, Irish whiskey, and non alcoholic spirits see a growing consumer base
- Top two global companies and key German players record solid performances
PROSPECTS AND OPPORTUNITIES
- Trend towards moderation may encourage spirits players to diversify their offer
- Focus on flavour innovations to compete against other types of alcoholic drinks
- Amongst traditional German types of spirits, korn and doppelkorn are set for renewal
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2022
CATEGORY DATA
- Table 66 Sales of Spirits by Category: Total Volume 2017-2022
- Table 67 Sales of Spirits by Category: Total Value 2017-2022
- Table 68 Sales of Spirits by Category: % Total Volume Growth 2017-2022
- Table 69 Sales of Spirits by Category: % Total Value Growth 2017-2022
- Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
- Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
- Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
- Table 75 Sales of White Rum by Price Platform: % Total Volume 2017-2022
- Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
- Table 77 Sales of English Gin by Price Platform: % Total Volume 2017-2022
- Table 78 Sales of Vodka by Price Platform: % Total Volume 2017-2022
- Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
- Table 80 GBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 81 NBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 82 LBN Brand Shares of Spirits: % Total Volume 2019-2022
- Table 83 Forecast Sales of Spirits by Category: Total Volume 2022-2027
- Table 84 Forecast Sales of Spirits by Category: Total Value 2022-2027
- Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
- Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
- CIDER/PERRY IN GERMANY
2022 DEVELOPMENTS
- Cider/perry increasingly popular with younger generations of legal drinking age
- Social media and online marketing critical for engagement
- Further expansion of the cider/perry portfolio
PROSPECTS AND OPPORTUNITIES
- Off-trade expected to see higher growth than the on-trade
- Economic situation will impact potential for growth
- Cider successfully combines traditional with modern
CATEGORY DATA
- Table 87 Sales of Cider/Perry: Total Volume 2017-2022
- Table 88 Sales of Cider/Perry: Total Value 2017-2022
- Table 89 Sales of Cider/Perry: % Total Volume Growth 2017-2022
- Table 90 Sales of Cider/Perry: % Total Value Growth 2017-2022
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
- Table 98 Forecast Sales of Cider/Perry: Total Volume 2022-2027
- Table 99 Forecast Sales of Cider/Perry: Total Value 2022-2027
- Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
- Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
- RTDS IN GERMANY
2022 DEVELOPMENTS
- No end in sight to the boom in sales of spirit-based RTDs
- Wine-based RTDs and other RTDs continue to face challenges
- Private label and global brands lead RTDs, although some niche brands make gains
PROSPECTS AND OPPORTUNITIES
- Launch of Coca-Cola brand in RTDs set to bring new impetus to cola-based RTDs
- New product attributes to target more diverse consumption occasions
- Tea-based RTDs combine low sugar recipes with a refreshing taste
CATEGORY DATA
- Table 102 Sales of RTDs by Category: Total Volume 2017-2022
- Table 103 Sales of RTDs by Category: Total Value 2017-2022
- Table 104 Sales of RTDs by Category: % Total Volume Growth 2017-2022
- Table 105 Sales of RTDs by Category: % Total Value Growth 2017-2022
- Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
- Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
- Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 110 GBO Company Shares of RTDs: % Total Volume 2018-2022
- Table 111 NBO Company Shares of RTDs: % Total Volume 2018-2022
- Table 112 LBN Brand Shares of RTDs: % Total Volume 2019-2022
- Table 113 Forecast Sales of RTDs by Category: Total Volume 2022-2027
- Table 114 Forecast Sales of RTDs by Category: Total Value 2022-2027
- Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
- Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
