Alcoholic drinks remained very much shaped by the COVID-19 pandemic in 2021 when horeca outlets remained closed for long periods and alcohol drinking occasions remained tied to consumer homes. Consumption in all major categories remained well below pre-pandemic levels due to the abnormally low on-trade volume sales. In fact, only spirits saw positive growth in on-trade volume sales due to a surge in impulse purchases when bars and nightclubs were finally allowed to reopen.
The Alcoholic Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Alcoholic Drinks in Austria
- Executive Summary
- Alcoholic Drinks in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- On-Trade vs Off-Trade Split
- What Next for Alcoholic Drinks?
- Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
- Table 1 Number of On-Trade Establishments by Type 2015-2021
- Taxation and Duty Levies
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
- Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
- Key New Product Launches
- Outlook
- Market Indicators
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Market Data
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
- Table 10 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
- Table 11 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 2 Research Sources
- Wine in Austria
- Key Data Findings
- 2021 Developments
- Another Shift from Horeca to Home Consumption in the Pandemic
- Manufacturers Exploit Niches in Wine to Drive Off-Trade Sales
- Sparkling Wine Helped by Abolition of Special Tax
- Prospects and Opportunities
- Strong Growth Ahead in 2022 with the Expected Recovery of Horeca
- Consumers Opting for Quality Over Quantity in Wine
- Vermouth Faces An Exciting Period Ahead
- Category Data
- Table 18 Sales of Wine by Category: Total Volume 2016-2021
- Table 19 Sales of Wine by Category: Total Value 2016-2021
- Table 20 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 21 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 22 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
- Table 23 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
- Table 24 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 25 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 26 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 27 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 28 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 29 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 30 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 31 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 32 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
- Table 33 Gbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 34 Nbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 35 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
- Table 36 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 37 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 38 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
- Table 39 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 40 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 41 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
- Table 42 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 43 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
- Spirits in Austria
- Key Data Findings
- 2021 Developments
- Consumption at Home Again Not Able to Compensate Closed Horeca Sector
- Gin Remains the Most Dynamic Category
- Jägermeister Production Moves Out of Austria
- Prospects and Opportunities
- Anticipated Recovery of Horeca Expected to Drive Spirits
- Fluctuations Between Off-Trade and On-Trade Keep Shaping Spirits
- Non-Alcoholic Spirits Expected to be Here to Stay
- Category Background
- Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
- Summary 3 Benchmark Brands 2021
- Category Data
- Table 46 Sales of Spirits by Category: Total Volume 2016-2021
- Table 47 Sales of Spirits by Category: Total Value 2016-2021
- Table 48 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 49 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 50 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
- Table 51 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
- Table 52 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 53 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 54 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
- Table 55 Sales of White Rum by Price Platform: % Total Volume 2016-2021
- Table 56 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
- Table 57 Sales of English Gin by Price Platform: % Total Volume 2016-2021
- Table 58 Sales of Vodka by Price Platform: % Total Volume 2016-2021
- Table 59 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
- Table 60 Gbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 61 Nbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 62 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
- Table 63 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 64 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 65 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 66 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
- Cider/Perry in Austria
- Key Data Findings
- 2021 Developments
- Off-Trade Sales in Cider Continue to Increase During the Pandemic
- Premiumisation in Most is Proving a Challenge
- Stibitzer Brand Drives Consolidation
- Prospects and Opportunities
- Conventional Cider Has Solid Growth Potential
- Traditional Most Variant Has a Challenging Period Ahead
- Some Stabilisation in Unit Price Growth Expected
- Category Data
- Table 67 Sales of Cider/Perry: Total Volume 2016-2021
- Table 68 Sales of Cider/Perry: Total Value 2016-2021
- Table 69 Sales of Cider/Perry: % Total Volume Growth 2016-2021
- Table 70 Sales of Cider/Perry: % Total Value Growth 2016-2021
- Table 71 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
- Table 72 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
- Table 73 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 74 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 75 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 76 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 77 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
- Table 78 Forecast Sales of Cider/Perry: Total Volume 2021-2026
- Table 79 Forecast Sales of Cider/Perry: Total Value 2021-2026
- Table 80 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
- Table 81 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
- Rtds in Austria
- Key Data Findings
- 2021 Developments
- Rtds Remained a Popular Choice During Home Seclusion
- Wine-Based Rtds Do Well in the Pandemic
- Many Players Set to Benefit from the Potential of Hard Seltzer
- Prospects and Opportunities
- Rtds on the Verge of Making a Comeback
- Further Marketing Investment Necessary in Hard Seltzer
- Wine-Based Rtds Will Suffer from Horeca Recovery
- Category Data
- Table 82 Sales of Rtds by Category: Total Volume 2016-2021
- Table 83 Sales of Rtds by Category: Total Value 2016-2021
- Table 84 Sales of Rtds by Category: % Total Volume Growth 2016-2021
- Table 85 Sales of Rtds by Category: % Total Value Growth 2016-2021
- Table 86 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
- Table 87 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
- Table 88 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 89 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 90 Gbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 91 Nbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 92 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
- Table 93 Forecast Sales of Rtds by Category: Total Volume 2021-2026
- Table 94 Forecast Sales of Rtds by Category: Total Value 2021-2026
- Table 95 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
- Table 96 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026
- Beer in Austria
- Key Data Findings
- 2021 Developments
- Beer Impacted as Horeca Sector Continues to be Constrained by Pandemic
- Low and Non-Alcohol Variants in Beer Trending During Home Seclusion
- Independent Brewers Are Seeking to Compete Through Union
- Prospects and Opportunities
- Beer Industry is Eager for a Return to Normality to Reignite Horeca
- Interest for Broader Tastes Expected to Increase
- Non-Alcoholic Beer Has Further Growth Potential
- Category Background
- Lager Price Band Methodology
- Summary 4 Lager by Price Band 2021
- Summary 5 Number of Breweries 2016-2021
- Category Data
- Table 97 Sales of Beer by Category: Total Volume 2016-2021
- Table 98 Sales of Beer by Category: Total Value 2016-2021
- Table 99 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 100 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 101 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
- Table 102 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
- Table 103 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 104 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 105 Sales of Beer by Craft vs Standard 2016-2021
- Table 106 Gbo Company Shares of Beer: % Total Volume 2017-2021
- Table 107 Nbo Company Shares of Beer: % Total Volume 2017-2021
- Table 108 Lbn Brand Shares of Beer: % Total Volume 2018-2021
- Table 109 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 110 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 111 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 112 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026