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Alcoholic Drinks in Austria

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    Report

  • 74 Pages
  • July 2022
  • Region: Austria
  • Euromonitor International
  • ID: 2698278
Alcoholic drinks remained very much shaped by the COVID-19 pandemic in 2021 when horeca outlets remained closed for long periods and alcohol drinking occasions remained tied to consumer homes. Consumption in all major categories remained well below pre-pandemic levels due to the abnormally low on-trade volume sales. In fact, only spirits saw positive growth in on-trade volume sales due to a surge in impulse purchases when bars and nightclubs were finally allowed to reopen.

The Alcoholic Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Alcoholic Drinks in Austria
  • Executive Summary
  • Alcoholic Drinks in 2021: the Big Picture
  • 2021 Key Trends
  • Competitive Landscape
  • Retailing Developments
  • On-Trade vs Off-Trade Split
  • What Next for Alcoholic Drinks?
  • Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
  • Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
  • Market Background
  • Legislation
  • Legal Purchasing Age and Legal Drinking Age
  • Drink Driving
  • Advertising
  • Smoking Ban
  • Opening Hours
  • On-Trade Establishments
  • Table 1 Number of On-Trade Establishments by Type 2015-2021
  • Taxation and Duty Levies
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
  • Operating Environment
  • Contraband/Parallel Trade
  • Duty Free
  • Cross-Border/Private Imports
  • Key New Product Launches
  • Outlook
  • Market Indicators
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
  • Market Data
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
  • Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
  • Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
  • Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
  • Table 10 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
  • Table 11 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
  • Disclaimer
  • Sources
  • Summary 2 Research Sources
  • Wine in Austria
  • Key Data Findings
  • 2021 Developments
  • Another Shift from Horeca to Home Consumption in the Pandemic
  • Manufacturers Exploit Niches in Wine to Drive Off-Trade Sales
  • Sparkling Wine Helped by Abolition of Special Tax
  • Prospects and Opportunities
  • Strong Growth Ahead in 2022 with the Expected Recovery of Horeca
  • Consumers Opting for Quality Over Quantity in Wine
  • Vermouth Faces An Exciting Period Ahead
  • Category Data
  • Table 18 Sales of Wine by Category: Total Volume 2016-2021
  • Table 19 Sales of Wine by Category: Total Value 2016-2021
  • Table 20 Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 21 Sales of Wine by Category: % Total Value Growth 2016-2021
  • Table 22 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 23 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
  • Table 24 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 25 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 26 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 27 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 28 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 29 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
  • Table 30 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 31 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
  • Table 32 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
  • Table 33 Gbo Company Shares of Champagne: % Total Volume 2017-2021
  • Table 34 Nbo Company Shares of Champagne: % Total Volume 2017-2021
  • Table 35 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
  • Table 36 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 37 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
  • Table 38 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
  • Table 39 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 40 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
  • Table 41 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
  • Table 42 Forecast Sales of Wine by Category: Total Volume 2021-2026
  • Table 43 Forecast Sales of Wine by Category: Total Value 2021-2026
  • Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
  • Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
  • Spirits in Austria
  • Key Data Findings
  • 2021 Developments
  • Consumption at Home Again Not Able to Compensate Closed Horeca Sector
  • Gin Remains the Most Dynamic Category
  • Jägermeister Production Moves Out of Austria
  • Prospects and Opportunities
  • Anticipated Recovery of Horeca Expected to Drive Spirits
  • Fluctuations Between Off-Trade and On-Trade Keep Shaping Spirits
  • Non-Alcoholic Spirits Expected to be Here to Stay
  • Category Background
  • Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
  • Summary 3 Benchmark Brands 2021
  • Category Data
  • Table 46 Sales of Spirits by Category: Total Volume 2016-2021
  • Table 47 Sales of Spirits by Category: Total Value 2016-2021
  • Table 48 Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 49 Sales of Spirits by Category: % Total Value Growth 2016-2021
  • Table 50 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 51 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
  • Table 52 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 53 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 54 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
  • Table 55 Sales of White Rum by Price Platform: % Total Volume 2016-2021
  • Table 56 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
  • Table 57 Sales of English Gin by Price Platform: % Total Volume 2016-2021
  • Table 58 Sales of Vodka by Price Platform: % Total Volume 2016-2021
  • Table 59 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
  • Table 60 Gbo Company Shares of Spirits: % Total Volume 2017-2021
  • Table 61 Nbo Company Shares of Spirits: % Total Volume 2017-2021
  • Table 62 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
  • Table 63 Forecast Sales of Spirits by Category: Total Volume 2021-2026
  • Table 64 Forecast Sales of Spirits by Category: Total Value 2021-2026
  • Table 65 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
  • Table 66 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
  • Cider/Perry in Austria
  • Key Data Findings
  • 2021 Developments
  • Off-Trade Sales in Cider Continue to Increase During the Pandemic
  • Premiumisation in Most is Proving a Challenge
  • Stibitzer Brand Drives Consolidation
  • Prospects and Opportunities
  • Conventional Cider Has Solid Growth Potential
  • Traditional Most Variant Has a Challenging Period Ahead
  • Some Stabilisation in Unit Price Growth Expected
  • Category Data
  • Table 67 Sales of Cider/Perry: Total Volume 2016-2021
  • Table 68 Sales of Cider/Perry: Total Value 2016-2021
  • Table 69 Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 70 Sales of Cider/Perry: % Total Value Growth 2016-2021
  • Table 71 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 72 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
  • Table 73 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 74 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 75 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 76 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
  • Table 77 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
  • Table 78 Forecast Sales of Cider/Perry: Total Volume 2021-2026
  • Table 79 Forecast Sales of Cider/Perry: Total Value 2021-2026
  • Table 80 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
  • Table 81 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
  • Rtds in Austria
  • Key Data Findings
  • 2021 Developments
  • Rtds Remained a Popular Choice During Home Seclusion
  • Wine-Based Rtds Do Well in the Pandemic
  • Many Players Set to Benefit from the Potential of Hard Seltzer
  • Prospects and Opportunities
  • Rtds on the Verge of Making a Comeback
  • Further Marketing Investment Necessary in Hard Seltzer
  • Wine-Based Rtds Will Suffer from Horeca Recovery
  • Category Data
  • Table 82 Sales of Rtds by Category: Total Volume 2016-2021
  • Table 83 Sales of Rtds by Category: Total Value 2016-2021
  • Table 84 Sales of Rtds by Category: % Total Volume Growth 2016-2021
  • Table 85 Sales of Rtds by Category: % Total Value Growth 2016-2021
  • Table 86 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 87 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
  • Table 88 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 89 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 90 Gbo Company Shares of Rtds: % Total Volume 2017-2021
  • Table 91 Nbo Company Shares of Rtds: % Total Volume 2017-2021
  • Table 92 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
  • Table 93 Forecast Sales of Rtds by Category: Total Volume 2021-2026
  • Table 94 Forecast Sales of Rtds by Category: Total Value 2021-2026
  • Table 95 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
  • Table 96 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026
  • Beer in Austria
  • Key Data Findings
  • 2021 Developments
  • Beer Impacted as Horeca Sector Continues to be Constrained by Pandemic
  • Low and Non-Alcohol Variants in Beer Trending During Home Seclusion
  • Independent Brewers Are Seeking to Compete Through Union
  • Prospects and Opportunities
  • Beer Industry is Eager for a Return to Normality to Reignite Horeca
  • Interest for Broader Tastes Expected to Increase
  • Non-Alcoholic Beer Has Further Growth Potential
  • Category Background
  • Lager Price Band Methodology
  • Summary 4 Lager by Price Band 2021
  • Summary 5 Number of Breweries 2016-2021
  • Category Data
  • Table 97 Sales of Beer by Category: Total Volume 2016-2021
  • Table 98 Sales of Beer by Category: Total Value 2016-2021
  • Table 99 Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 100 Sales of Beer by Category: % Total Value Growth 2016-2021
  • Table 101 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
  • Table 102 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
  • Table 103 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
  • Table 104 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
  • Table 105 Sales of Beer by Craft vs Standard 2016-2021
  • Table 106 Gbo Company Shares of Beer: % Total Volume 2017-2021
  • Table 107 Nbo Company Shares of Beer: % Total Volume 2017-2021
  • Table 108 Lbn Brand Shares of Beer: % Total Volume 2018-2021
  • Table 109 Forecast Sales of Beer by Category: Total Volume 2021-2026
  • Table 110 Forecast Sales of Beer by Category: Total Value 2021-2026
  • Table 111 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
  • Table 112 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026