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Health and Wellness in Singapore

  • ID: 2701776
  • Report
  • January 2022
  • Region: Singapore
  • 98 Pages
  • Euromonitor International
From April 2020, Singapore residents were required to stay at home as much as possible to prevent COVID-19 community transmission, leading to an increase in home consumption of packaged food and beverages. At the same time, with COVID-19 having a detrimental effect on health and costing the lives of many people around the world, it heightened health awareness amongst Singapore residents.

The Health and Wellness in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

HEALTH AND WELLNESS IN SINGAPORE
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 1 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 3 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN SINGAPOREKEY DATA FINDINGS
2021 DEVELOPMENTS
  • BFY reduced sugar instant coffee registers dynamic growth due to continued working from home
  • New product developments in reduced sugar soft drinks seek to excite consumers
  • BFY reduced caffeine beverages set to remain small
PROSPECTS AND OPPORTUNITIES
  • Reduction of sugar content set to grow amongst manufacturers
  • Players in reduced sugar carbonates set to invest in active marketing and new product developments to strengthen health appeal
  • E-commerce set to increase over the forecast period
CATEGORY DATA
  • Table 17 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN SINGAPOREKEY DATA FINDINGS
2021 DEVELOPMENTS
  • FF fruit/vegetable juice is largest within FF soft drinks thanks to its health positioning
  • Increased health-consciousness drives growth in FF sports drinks
  • Nestlé continues to dominate FF hot drinks thanks to active marketing for Milo
PROSPECTS AND OPPORTUNITIES
  • Upcoming Nutri-Grade health labelling will incentivise product reformulation, with mixed results
  • Product innovation in FF fruit/vegetable juice could shift towards health functionality
  • A greater focus on marketing expected to boost brand awareness
CATEGORY DATA
  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
  • Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
  • Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN SINGAPOREKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued working from home results in the growth of NH tea
  • NH RTD tea continues to record growth
  • NH bottled water remains relevant, especially with home seclusion and health concerns
PROSPECTS AND OPPORTUNITIES
  • Strong consumption growth set to be seen over forecast period
  • E-commerce is a potential growth area for NH beverages
  • Partnering with foodservice operators to drive sales
CATEGORY DATA
  • Table 34 Sales of NH Beverages by Category: Value 2016-2021
  • Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021
  • Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021
  • Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021
  • Table 38 Distribution of NH Beverages by Format: % Value 2016-2021
  • Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026
  • Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN SINGAPOREKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth in organic beverages despite weak consumer sentiment and a lack of specific health positioning
  • Increasing brand fragmentation as e-commerce proves to be the leveller
  • International brands lead through economies of scale
PROSPECTS AND OPPORTUNITIES
  • Economic recovery set to drive growth in organic beverages
  • Organic beverages could tap into the sustainability trend to widen its consumer base
  • E-commerce provides a strong avenue to pursue for growth
CATEGORY DATA
  • Table 41 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN SINGAPOREKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Healthy eating results in continued growth of BFY packaged food
  • More brands make efforts to reduce the amount of sugar in their products
  • Limited BFY offerings in instant noodles and processed meat
PROSPECTS AND OPPORTUNITIES
  • Reduced sugar packaged food expected to grow slowly as it becomes the mainstream standard
  • Calorie and portion control could hinder the growth of reduced fat packaged food
  • E-commerce set to continue to grow over the forecast period
CATEGORY DATA
  • Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN SINGAPOREKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Free from meat meat and seafood substitutes continues to grow in retail
  • Plant-based milk sees even more opportunities as leading players partner with local brands
  • Plant-based yoghurt remains relatively small, but is gaining traction with more variety
PROSPECTS AND OPPORTUNITIES
  • Ongoing development and collaboration promise further growth for free from meat in Singapore and beyond
  • Dairy-free dairy products such as cheese and ice cream are more prevalent, yet remain niche
CATEGORY DATA
  • Table 55 Sales of Free From by Category: Value 2016-2021
  • Table 56 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Free From: % Value 2017-2021
  • Table 58 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 59 Distribution of Free From by Format: % Value 2016-2021
  • Table 60 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SINGAPOREKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Falling birth rate continues to cause a decline in demand for FF milk formula
  • Health concerns continue to drive value growth for FF probiotic yoghurt
  • FF breakfast cereals continues to grow due to home consumption opportunities
PROSPECTS AND OPPORTUNITIES
  • FF probiotic yoghurt expected to lead FF packaged food over the forecast period
  • FF sugar confectionery expected to see steady growth as a sore throat remedy
  • E-commerce a growing retail channel for FF packaged food
CATEGORY DATA
  • Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 65 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
  • Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
  • Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
  • Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN SINGAPOREKEY DATA FINDINGS
2021 DEVELOPMENTS
  • NH nuts, seeds and trail mixes see a slight decline in retail consumption
  • NH cooking ingredients such as honey and olive oil continue to grow
PROSPECTS AND OPPORTUNITIES
  • Essential NH products expected to continue growing steadily
  • Sales of NH products through e-commerce will continue their growth
  • Consumers may want more than NH packaged food products
CATEGORY DATA
  • Table 76 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN SINGAPOREKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Organic rice continues to dominate organic packaged food
  • Organic baby food continues to grow, albeit at a slower rate
  • Lam Soon Singapore continues to lead organic packaged food in Singapore
PROSPECTS AND OPPORTUNITIES
  • Yoghurt with organic ingredients to have a greater presence in the market
  • Locally produced organic vegetables still limited to fresh food
CATEGORY DATA
  • Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 84 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
  • Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
  • Table 86 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown