Health and Wellness in Singapore - Research and Markets

Description Table of
Contents

From April 2020, Singapore residents were required to stay at home as much as possible to prevent COVID-19 community transmission, leading to an increase in home consumption of packaged food and beverages. At the same time, with COVID-19 having a detrimental effect on health and costing the lives of many people around the world, it heightened health awareness amongst Singapore residents.

The Health and Wellness in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Note: Product cover images may vary from those shown

HEALTH AND WELLNESS IN SINGAPORE

EXECUTIVE SUMMARY

Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

SOURCES

Summary 1 Research Sources

BETTER FOR YOU BEVERAGES IN SINGAPOREKEY DATA FINDINGS

2021 DEVELOPMENTS

BFY reduced sugar instant coffee registers dynamic growth due to continued working from home
New product developments in reduced sugar soft drinks seek to excite consumers
BFY reduced caffeine beverages set to remain small

PROSPECTS AND OPPORTUNITIES

Reduction of sugar content set to grow amongst manufacturers
Players in reduced sugar carbonates set to invest in active marketing and new product developments to strengthen health appeal
E-commerce set to increase over the forecast period

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL BEVERAGES IN SINGAPOREKEY DATA FINDINGS

2021 DEVELOPMENTS

FF fruit/vegetable juice is largest within FF soft drinks thanks to its health positioning
Increased health-consciousness drives growth in FF sports drinks
Nestlé continues to dominate FF hot drinks thanks to active marketing for Milo

PROSPECTS AND OPPORTUNITIES

Upcoming Nutri-Grade health labelling will incentivise product reformulation, with mixed results
Product innovation in FF fruit/vegetable juice could shift towards health functionality
A greater focus on marketing expected to boost brand awareness

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

NATURALLY HEALTHY BEVERAGES IN SINGAPOREKEY DATA FINDINGS

2021 DEVELOPMENTS

Continued working from home results in the growth of NH tea
NH RTD tea continues to record growth
NH bottled water remains relevant, especially with home seclusion and health concerns

PROSPECTS AND OPPORTUNITIES

Strong consumption growth set to be seen over forecast period
E-commerce is a potential growth area for NH beverages
Partnering with foodservice operators to drive sales

CATEGORY DATA

Table 34 Sales of NH Beverages by Category: Value 2016-2021
Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 38 Distribution of NH Beverages by Format: % Value 2016-2021
Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

ORGANIC BEVERAGES IN SINGAPOREKEY DATA FINDINGS

2021 DEVELOPMENTS

Growth in organic beverages despite weak consumer sentiment and a lack of specific health positioning
Increasing brand fragmentation as e-commerce proves to be the leveller
International brands lead through economies of scale

PROSPECTS AND OPPORTUNITIES

Economic recovery set to drive growth in organic beverages
Organic beverages could tap into the sustainability trend to widen its consumer base
E-commerce provides a strong avenue to pursue for growth

CATEGORY DATA

Table 41 Sales of Organic Beverages by Category: Value 2016-2021
Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026

BETTER FOR YOU PACKAGED FOOD IN SINGAPOREKEY DATA FINDINGS

2021 DEVELOPMENTS

Healthy eating results in continued growth of BFY packaged food
More brands make efforts to reduce the amount of sugar in their products
Limited BFY offerings in instant noodles and processed meat

PROSPECTS AND OPPORTUNITIES

Reduced sugar packaged food expected to grow slowly as it becomes the mainstream standard
Calorie and portion control could hinder the growth of reduced fat packaged food
E-commerce set to continue to grow over the forecast period

CATEGORY DATA

Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026

FREE FROM IN SINGAPOREKEY DATA FINDINGS

2021 DEVELOPMENTS

Free from meat meat and seafood substitutes continues to grow in retail
Plant-based milk sees even more opportunities as leading players partner with local brands
Plant-based yoghurt remains relatively small, but is gaining traction with more variety

PROSPECTS AND OPPORTUNITIES

Ongoing development and collaboration promise further growth for free from meat in Singapore and beyond
Dairy-free dairy products such as cheese and ice cream are more prevalent, yet remain niche

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2016-2021
Table 56 Sales of Free From by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Free From: % Value 2017-2021
Table 58 LBN Brand Shares of Free From: % Value 2018-2021
Table 59 Distribution of Free From by Format: % Value 2016-2021
Table 60 Forecast Sales of Free From by Category: Value 2021-2026
Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SINGAPOREKEY DATA FINDINGS

2021 DEVELOPMENTS

Falling birth rate continues to cause a decline in demand for FF milk formula
Health concerns continue to drive value growth for FF probiotic yoghurt
FF breakfast cereals continues to grow due to home consumption opportunities

PROSPECTS AND OPPORTUNITIES

FF probiotic yoghurt expected to lead FF packaged food over the forecast period
FF sugar confectionery expected to see steady growth as a sore throat remedy
E-commerce a growing retail channel for FF packaged food

CATEGORY DATA

Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 65 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026

NATURALLY HEALTHY PACKAGED FOOD IN SINGAPOREKEY DATA FINDINGS

2021 DEVELOPMENTS

NH nuts, seeds and trail mixes see a slight decline in retail consumption
NH cooking ingredients such as honey and olive oil continue to grow

PROSPECTS AND OPPORTUNITIES

Essential NH products expected to continue growing steadily
Sales of NH products through e-commerce will continue their growth
Consumers may want more than NH packaged food products

CATEGORY DATA

Table 76 Sales of NH Packaged Food by Category: Value 2016-2021
Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

ORGANIC PACKAGED FOOD IN SINGAPOREKEY DATA FINDINGS

2021 DEVELOPMENTS

Organic rice continues to dominate organic packaged food
Organic baby food continues to grow, albeit at a slower rate
Lam Soon Singapore continues to lead organic packaged food in Singapore

PROSPECTS AND OPPORTUNITIES

Yoghurt with organic ingredients to have a greater presence in the market
Locally produced organic vegetables still limited to fresh food

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 86 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026

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