Alcoholic Drinks in Thailand - Research and Markets

The third wave of COVID-19 which began in March was the most severe the country faced since the inception of the pandemic, with more than two million reported cases. The emergence of the Delta variant in June further aggravated the sanitary crisis. Bangkok and several other provinces were classified as dark-red zones and restrictions were reimposed on businesses.

The Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in Thailand
Executive Summary
Alcoholic Drinks in 2021: the Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
On-Trade vs Off-Trade Split
What Next for Alcoholic Drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Table 1 Number of On-Trade Establishments by Type 2016-2021
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
Table 11 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Disclaimer
Sources
Summary 2 Research Sources
Beer in Thailand
Key Data Findings
2021 Developments
Ongoing COVID-19 Pandemic Negatively Affects Volume Sales of Beer in the On-Trade, while Off-Trade Sales See Positive Growth
Imported Brands of Beer Are More Severely Affected by the Restrictions Imposed on the On-Trade
Alcohol Ban and Other Restrictions Provide Strong Boost for Non/Low Alcohol Beer
Prospects and Opportunities
Wheat Beer Set to Benefit from the Growing Presence of Local Brands
In the Wake of the COVID-19 Pandemic, Companies Adapt Their Strategies to Boost Retail Sales
Sales Fade for Low/Non-Alcohol Beer while On-Trade Sales of Wheat Beer, Stout and Premium Imported Beer Hindered by Ongoing Drop in Tourism
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2021
Category Data
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
Table 23 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
Table 24 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 26 Sales of Beer by Craft vs Standard 2016-2021
Table 27 Gbo Company Shares of Beer: % Total Volume 2017-2021
Table 28 Nbo Company Shares of Beer: % Total Volume 2017-2021
Table 29 Lbn Brand Shares of Beer: % Total Volume 2018-2021
Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Wine in Thailand
Key Data Findings
2021 Developments
Continued Declines for All Wine Categories in Both the Off- and On-Trade as Government Measures to Halt the Spread of the Virus Dampen Sales
Rising Popularity of Economy Products as Consumers Seek to Make Cost Savings
Siam Winery Maintains Its Leading Position with Mont Clair Gaining in Value Share
Prospects and Opportunities
Bounce Back for Wine in 2022 as Tourism Recovers
Industry Players Respond to Changes in Consumer Group by Developing New Products and Packages
Modern Grocery Retailers Remains the Largest Channel Thanks to Its Convenience, and Price Promotions
Category Data
Table 34 Sales of Wine by Category: Total Volume 2016-2021
Table 35 Sales of Wine by Category: Total Value 2016-2021
Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 38 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
Table 39 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
Table 40 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 41 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 42 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 44 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 46 Sales of Wine by Origin 2019-2021
Table 47 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 50 Gbo Company Shares of Champagne: % Total Volume 2017-2021
Table 51 Nbo Company Shares of Champagne: % Total Volume 2017-2021
Table 52 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
Table 53 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 56 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 57 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 58 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
Spirits in Thailand
Key Data Findings
2021 Developments
Local Consumers Sustain Demand for Domestically Produced Spirits Via the Off-Trade
The Closure of Bars and Clubs Dampens Demand for Spirits, Especially Vodka, Gin and Rum
Domestic Manufacturers Dominate Spirits
Prospects and Opportunities
Recovery of Premium Options Likely Once the Economy Rebounds
Competition Set to Intensify as New Players Enter
Soju Continues to Gain in Popularity, in Line with the Craze for All Things Korean
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 4 Benchmark Brands 2021
Category Data
Table 63 Sales of Spirits by Category: Total Volume 2016-2021
Table 64 Sales of Spirits by Category: Total Value 2016-2021
Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 67 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
Table 68 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
Table 69 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 70 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
Table 77 Gbo Company Shares of Spirits: % Total Volume 2017-2021
Table 78 Nbo Company Shares of Spirits: % Total Volume 2017-2021
Table 79 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Cider/Perry in Thailand
Key Data Findings
2021 Developments
Ongoing Pandemic-Related Restrictions Delay a Recovery in the On-Trade Sales of Cider/Perry
International Brands Maintain Their Lead while Domestic Brands Are Also Gaining Popularity with All Companies Focusing More on the Off-Trade During the Health Crisis
Cider/Perry Faces Growing Competition from Spirits and Rtds
Prospects and Opportunities
Return to Double-Digit Growth for Cider/Perry Despite Slow Economic Recovery in the Aftermath of the Pandemic
Rebound for the On-Trade as Consumers Revert to Type Once Restrictions Are Lifted
Freshness, Trendy New Drinks and the Health Trend Boost Demand for Cider/Perry Over the Forecast Period
Category Data
Table 84 Sales of Cider/Perry: Total Volume 2016-2021
Table 85 Sales of Cider/Perry: Total Value 2016-2021
Table 86 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 87 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 88 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
Table 89 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
Table 90 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 91 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 92 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 93 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 94 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 95 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 96 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
Rtds in Thailand
Key Data Findings
2021 Developments
Rtds Benefits from Its Rising Popularity Amongst Younger Consumers
Siam Winery and Its Spy Brand Maintains Outright Lead in 2021
Aggressive Marketing Campaigns Boost Sales of Rtds
Prospects and Opportunities
Government Initiatives to Stimulate National Tourism Help Boost Sales of Rtds Via the On-Trade
Consumers Revert to Pre-Pandemic Drinking Patterns and Thereby Boost the On-Trade
Health and Wellness Trend Creates Scope for Companies to Develop New Healthy Choices
Category Data
Table 99 Sales of Rtds by Category: Total Volume 2016-2021
Table 100 Sales of Rtds by Category: Total Value 2016-2021
Table 101 Sales of Rtds by Category: % Total Volume Growth 2016-2021
Table 102 Sales of Rtds by Category: % Total Value Growth 2016-2021
Table 103 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
Table 104 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
Table 105 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 106 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 107 Gbo Company Shares of Rtds: % Total Volume 2017-2021
Table 108 Nbo Company Shares of Rtds: % Total Volume 2017-2021
Table 109 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
Table 110 Forecast Sales of Rtds by Category: Total Volume 2021-2026
Table 111 Forecast Sales of Rtds by Category: Total Value 2021-2026
Table 112 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
Table 113 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026