In 2024, total volume sales of alcoholic drinks in Thailand increased, albeit at a slower pace compared to the previous year, with a more pronounced rise in current value terms. Growth was significantly influenced by a surge in tourism. Thailand is a popular tourist destination, and the increasing number of tourists had significant implications for the sale of alcoholic drinks, particularly in tourist-heavy areas such as Bangkok, Phuket, and Pattaya. Wine also benefited from a reduction in taxes...
This Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Alcoholic Drinks in ThailandExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlookDisclaimerSourcesSummary 1 Research SourcesBeer in ThailandDomestic Economy Lager Accounts for the Highest Sales Due to Its Low Price and Wide AvailabilityBoon Rawd Brewery Remains the Top Company in Beer, while Thai Beverage Sees DynamismHypermarkets Leads Off-Trade Beer Distribution in 2024 Due to a Wide Selection, while On-Trade Sales Increase Due to Rising Tourism and Broad AvailabilityProspects and OpportunitiesThe Premiumisation Trend Will Fuel Growth in Beer, With Stout Projected to See the Most Dynamism Due to Its Premium PerceptionFewer Restrictions on Advertising Alcoholic Drinks Could Potentially Benefit Small Craft Beer BusinessesNew Law Amendment Expected to Drive Growth for Craft Beer as New Breweries Emerge and Consumers Seek Diverse Flavour ProfilesCategory BackgroundLager Price Band MethodologySummary 2 Lager by Price Band 2024Wine in ThailandLower Excise Taxes on Alcohol and Nightlife in Thailand Benefit Imported Wines and Boost On-Trade SalesSiam Winery Maintains Its Lead in Wine in Thailand in 2024 With Diverse, Accessible, and Affordable OfferingsSupermarkets Remains the Top Distribution Channel for Wine Due to a Wide Product Range and Urban Locations Targeting High-Income ConsumersProspects and OpportunitiesHigher Demand as Incomes Rise and Interest in Wine Increases, Especially in Urban AreasPotential Health Benefits of Moderate Wine Consumption May Provide Opportunities for Growth Over Other Alcoholic DrinksOrganic and Sustainably Packaged Wines Likely to See Higher Demand from a Low BaseSpirits in ThailandLimited Growth Due to Economic Downturn and Health Trend, Although Tequila Sees a High IncreaseThai Beverage Maintains Its Dominance, But Loses Slight Share to Imported SpiritsWith Expansion of the Product Range, Supermarkets Sees Share GrowthProspects and OpportunitiesShochu/Soju Set to See Strong Growth, With Thai Products Likely to Be Popular Due to Their Lower PriceGrowth of Craft Spirits Likely to Be Driven by New LegislationRecent Launches Set to Drive Increasing Premiumisation in SpiritsCategory BackgroundVodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band MethodologySummary 3 Benchmark Brands 2024Cider/Perry in ThailandCompetition, High Prices, and Brand Withdrawal Drive Volume Decline for Cider/PerrySiam Winery Maintains Its Lead, But Brewberry Sees the Strongest GrowthGrowing Share of Sales for Convenience Stores as Moose Expands Distribution to this ChannelProspects and OpportunitiesGrowth Opportunities Through Awareness-Raising and Wider DistributionHealth and Wellness and Craft Trends Likely to Attract Consumers to Cider/PerryProduct Innovation Will Be Important to Compete With Other Alcoholic Drinks CategoriesRtds in ThailandEasy Drinking, Convenience, and New Product Development Drive GrowthLocal Company Siam Winery Maintains Its Dominance With New Product DevelopmentHypermarkets Continues to Lead, But Loses Share to Proximity ChannelsProspects and OpportunitiesContinued Growth Due to Convenience and Product LaunchesDemand for Healthier Products Set to Influence the Development of RtdsNew Product Development Through Innovative Flavours
Alcoholic Drinks in 2024: the Big Picture
Market Indicators
Market Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
Key Data Findings
Category Data
