+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Alcoholic Drinks in Thailand

  • PDF Icon

    Report

  • 72 Pages
  • July 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 2702925
Alcoholic drinks saw volume sales rise in Thailand in 2023. Beer and imported spirits registered a dynamic year, while wine saw growth in the number of imports and cider/perry remained a niche segment. Tourism was a key influence on the development of the alcoholic drinks market in Thailand during the year.

The Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2018-2023
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Foodservice gains back sales and growth from local consumers and tourism in post-pandemic period
  • Inflation caused unit price increase
  • Energy drinks player, Carabao, enters beer market to compete with the major brewers
PROSPECTS AND OPPORTUNITIES
  • Craft beer driving growth due to consumer preferences and adjustment to law
  • Health consciousness rising amongst drinkers
  • Premiumisation as a key driver of beer sales growth in Thailand
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2023
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2018-2023
  • Table 19 Sales of Beer by Category: Total Value 2018-2023
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 26 Sales of Beer by Craft vs Standard 2018-2023
  • Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand for imported wine grows in 2023
  • Channel plays a crucial role in increasing wine purchasing
  • Siam Winery retains lead
PROSPECTS AND OPPORTUNITIES
  • Rising wine consumption over the forecast period
  • Opportunities for imported wine
  • Wine tourism offers another key revenue for wine industry
CATEGORY DATA
  • Table 34 Sales of Wine by Category: Total Volume 2018-2023
  • Table 35 Sales of Wine by Category: Total Value 2018-2023
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hospitality and tourism help to boost demand for spirits
  • Health and wellness trend exerting a downward pressure on spirits sales
  • Domestic manufacturers dominate
PROSPECTS AND OPPORTUNITIES
  • Craft spirits remain niche
  • Cocktail culture pushes demand for spirits, while new flavoured spirits set to gain consumer attention
  • Ongoing influence of health and wellness trend
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2023
CATEGORY DATA
  • Table 65 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 66 Sales of Spirits by Category: Total Value 2018-2023
  • Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
  • Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023
  • Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
  • Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023
  • Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023
  • Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
  • Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cider/perry remains challenging for players
  • Tourism boosts demand for premium cider
  • Thai Asia Pacific Brewery retains lead, while Siam Winery looks to build presence in category
PROSPECTS AND OPPORTUNITIES
  • Cider/perry will remain niche as it continues to face challenges over the forecast period
  • Marketing and promotion could be key to growing market size
  • Opportunities to develop new image for cider/perry
CATEGORY DATA
  • Table 86 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 87 Sales of Cider/Perry: Total Value 2018-2023
  • Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
  • Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Spy continues to lead the category
  • Wine-based RTDs still have room for new products and new players
  • Increases in unit price
PROSPECTS AND OPPORTUNITIES
  • Imported brands will gain in popularity as people look for new products
  • Healthy lifestyles set to influence development of RTDs
  • Retail remains key channel for RTDs
CATEGORY DATA
  • Table 101 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 102 Sales of RTDs by Category: Total Value 2018-2023
  • Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028