The third wave of COVID-19 which began in March was the most severe the country faced since the inception of the pandemic, with more than two million reported cases. The emergence of the Delta variant in June further aggravated the sanitary crisis. Bangkok and several other provinces were classified as dark-red zones and restrictions were reimposed on businesses.
The Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Alcoholic Drinks in Thailand
- Executive Summary
- Alcoholic Drinks in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- On-Trade vs Off-Trade Split
- What Next for Alcoholic Drinks?
- Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
- Table 1 Number of On-Trade Establishments by Type 2016-2021
- Taxation and Duty Levies
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
- Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
- Key New Product Launches
- Outlook
- Market Indicators
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- Market Data
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
- Table 10 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
- Table 11 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 2 Research Sources
- Beer in Thailand
- Key Data Findings
- 2021 Developments
- Ongoing COVID-19 Pandemic Negatively Affects Volume Sales of Beer in the On-Trade, while Off-Trade Sales See Positive Growth
- Imported Brands of Beer Are More Severely Affected by the Restrictions Imposed on the On-Trade
- Alcohol Ban and Other Restrictions Provide Strong Boost for Non/Low Alcohol Beer
- Prospects and Opportunities
- Wheat Beer Set to Benefit from the Growing Presence of Local Brands
- In the Wake of the COVID-19 Pandemic, Companies Adapt Their Strategies to Boost Retail Sales
- Sales Fade for Low/Non-Alcohol Beer while On-Trade Sales of Wheat Beer, Stout and Premium Imported Beer Hindered by Ongoing Drop in Tourism
- Category Background
- Lager Price Band Methodology
- Summary 3 Lager by Price Band 2021
- Category Data
- Table 18 Sales of Beer by Category: Total Volume 2016-2021
- Table 19 Sales of Beer by Category: Total Value 2016-2021
- Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 22 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
- Table 23 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
- Table 24 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 25 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 26 Sales of Beer by Craft vs Standard 2016-2021
- Table 27 Gbo Company Shares of Beer: % Total Volume 2017-2021
- Table 28 Nbo Company Shares of Beer: % Total Volume 2017-2021
- Table 29 Lbn Brand Shares of Beer: % Total Volume 2018-2021
- Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
- Wine in Thailand
- Key Data Findings
- 2021 Developments
- Continued Declines for All Wine Categories in Both the Off- and On-Trade as Government Measures to Halt the Spread of the Virus Dampen Sales
- Rising Popularity of Economy Products as Consumers Seek to Make Cost Savings
- Siam Winery Maintains Its Leading Position with Mont Clair Gaining in Value Share
- Prospects and Opportunities
- Bounce Back for Wine in 2022 as Tourism Recovers
- Industry Players Respond to Changes in Consumer Group by Developing New Products and Packages
- Modern Grocery Retailers Remains the Largest Channel Thanks to Its Convenience, and Price Promotions
- Category Data
- Table 34 Sales of Wine by Category: Total Volume 2016-2021
- Table 35 Sales of Wine by Category: Total Value 2016-2021
- Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 38 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
- Table 39 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
- Table 40 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 41 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 42 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 43 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 44 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
- Table 46 Sales of Wine by Origin 2019-2021
- Table 47 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 48 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 49 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
- Table 50 Gbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 51 Nbo Company Shares of Champagne: % Total Volume 2017-2021
- Table 52 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
- Table 53 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 54 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 55 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
- Table 56 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 57 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 58 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
- Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
- Spirits in Thailand
- Key Data Findings
- 2021 Developments
- Local Consumers Sustain Demand for Domestically Produced Spirits Via the Off-Trade
- The Closure of Bars and Clubs Dampens Demand for Spirits, Especially Vodka, Gin and Rum
- Domestic Manufacturers Dominate Spirits
- Prospects and Opportunities
- Recovery of Premium Options Likely Once the Economy Rebounds
- Competition Set to Intensify as New Players Enter
- Soju Continues to Gain in Popularity, in Line with the Craze for All Things Korean
- Category Background
- Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
- Summary 4 Benchmark Brands 2021
- Category Data
- Table 63 Sales of Spirits by Category: Total Volume 2016-2021
- Table 64 Sales of Spirits by Category: Total Value 2016-2021
- Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 67 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
- Table 68 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
- Table 69 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 70 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
- Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021
- Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
- Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021
- Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021
- Table 76 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
- Table 77 Gbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 78 Nbo Company Shares of Spirits: % Total Volume 2017-2021
- Table 79 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
- Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
- Cider/Perry in Thailand
- Key Data Findings
- 2021 Developments
- Ongoing Pandemic-Related Restrictions Delay a Recovery in the On-Trade Sales of Cider/Perry
- International Brands Maintain Their Lead while Domestic Brands Are Also Gaining Popularity with All Companies Focusing More on the Off-Trade During the Health Crisis
- Cider/Perry Faces Growing Competition from Spirits and Rtds
- Prospects and Opportunities
- Return to Double-Digit Growth for Cider/Perry Despite Slow Economic Recovery in the Aftermath of the Pandemic
- Rebound for the On-Trade as Consumers Revert to Type Once Restrictions Are Lifted
- Freshness, Trendy New Drinks and the Health Trend Boost Demand for Cider/Perry Over the Forecast Period
- Category Data
- Table 84 Sales of Cider/Perry: Total Volume 2016-2021
- Table 85 Sales of Cider/Perry: Total Value 2016-2021
- Table 86 Sales of Cider/Perry: % Total Volume Growth 2016-2021
- Table 87 Sales of Cider/Perry: % Total Value Growth 2016-2021
- Table 88 Sales of Cider/Perry by Off-Trade vs On-Trade: Volume 2016-2021
- Table 89 Sales of Cider/Perry by Off-Trade vs On-Trade: Value 2016-2021
- Table 90 Sales of Cider/Perry by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 91 Sales of Cider/Perry by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 92 Gbo Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 93 Nbo Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 94 Lbn Brand Shares of Cider/Perry: % Total Volume 2018-2021
- Table 95 Forecast Sales of Cider/Perry: Total Volume 2021-2026
- Table 96 Forecast Sales of Cider/Perry: Total Value 2021-2026
- Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
- Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
- Rtds in Thailand
- Key Data Findings
- 2021 Developments
- Rtds Benefits from Its Rising Popularity Amongst Younger Consumers
- Siam Winery and Its Spy Brand Maintains Outright Lead in 2021
- Aggressive Marketing Campaigns Boost Sales of Rtds
- Prospects and Opportunities
- Government Initiatives to Stimulate National Tourism Help Boost Sales of Rtds Via the On-Trade
- Consumers Revert to Pre-Pandemic Drinking Patterns and Thereby Boost the On-Trade
- Health and Wellness Trend Creates Scope for Companies to Develop New Healthy Choices
- Category Data
- Table 99 Sales of Rtds by Category: Total Volume 2016-2021
- Table 100 Sales of Rtds by Category: Total Value 2016-2021
- Table 101 Sales of Rtds by Category: % Total Volume Growth 2016-2021
- Table 102 Sales of Rtds by Category: % Total Value Growth 2016-2021
- Table 103 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
- Table 104 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
- Table 105 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
- Table 106 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
- Table 107 Gbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 108 Nbo Company Shares of Rtds: % Total Volume 2017-2021
- Table 109 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
- Table 110 Forecast Sales of Rtds by Category: Total Volume 2021-2026
- Table 111 Forecast Sales of Rtds by Category: Total Value 2021-2026
- Table 112 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
- Table 113 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026