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Alcoholic Drinks in Switzerland

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    Report

  • 76 Pages
  • November 2023
  • Region: Switzerland
  • Euromonitor International
  • ID: 2715941
Overall, alcoholic drinks continued to grow in total volume sales terms in 2022, albeit at a more moderate pace than in 2021, while maintaining low double-digit total current value growth. The main reason for continuous positive development was the further recovery of the industry as the threat of Coronavirus (COVID-19) and related restrictions eased and lifted.

The Alcoholic Drinks in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN SWITZERLAND
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2017-2022
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to the on-trade channel limits off-trade volume growth potential
  • Rising health awareness informs consumer choices
  • Consumers appreciate convenience and selections of large modern grocery retailers
PROSPECTS AND OPPORTUNITIES
  • Local brewers to leverage “Swissness” appeal to remain strong players
  • Non-low alcohol beer to ride the health and wellness trend
  • Economic and health limits on demand but growing interest in quality over quantity
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 18 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 19 Sales of Beer by Category: Total Volume 2017-2022
  • Table 20 Sales of Beer by Category: Total Value 2017-2022
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 27 Sales of Beer by Craft vs Standard 2017-2022
  • Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • On-trade recovery boosts the overall performance of wine
  • Shift to higher-quality wine but in smaller quantities
  • Schenk leverages wide offer and price points and new product development to stay ahead of the field
PROSPECTS AND OPPORTUNITIES
  • Return to pre-pandemic norms to continue to push sparkling wine and non alcoholic wine
  • “Lighter” wines to gain on “heavier” wines
  • Wine is set to remain important part of regular shopping trips to grocery retailers
CATEGORY DATA
  • Table 35 Sales of Wine by Category: Total Volume 2017-2022
  • Table 36 Sales of Wine by Category: Total Value 2017-2022
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
  • Table 62 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 63 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Reopening of society pushes return to on-trade consumption
  • Premiumisation and non alcoholic spirits gain traction
  • Premiumisation trend boosts appeal of food/drink/tobacco specialists
PROSPECTS AND OPPORTUNITIES
  • Shift to on-trade in line with premium and cocktail trends
  • Polarisation of demand trend
  • The competitive landscape is set to intensify amid innovation and new product development
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2022
CATEGORY DATA
  • Table 66 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 67 Sales of Spirits by Category: Total Value 2017-2022
  • Table 68 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 69 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 75 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 77 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 78 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 80 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 81 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 82 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 83 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 84 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Gradual return to foodservice drives total volume growth in 2022
  • Non alcoholic options gain some traction but regular products shape and drive the category
  • Local players benefit from consumer trust and company/brand awareness to lead cider/perry
PROSPECTS AND OPPORTUNITIES
  • Stronger development and promotion is required to drive dynamism in cider/perry
  • Cider/perry fits with more moderate drinking trend
  • Non alcoholic cider/perry to remain on the periphery
CATEGORY DATA
  • Table 87 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 88 Sales of Cider/Perry: Total Value 2017-2022
  • Table 89 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 90 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 98 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 99 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTDs caters to demand trends in alcoholic drinks
  • New product launches help spirit-based RTDs to shape and drive the category
  • Young adult audience helps retail e-commerce to grow in RTDs
PROSPECTS AND OPPORTUNITIES
  • Growth opportunities remain in innovative category
  • Hard seltzers set to offer competitive advantages to players
  • Versatility and innovation to help drive new product developments
CATEGORY DATA
  • Table 102 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 103 Sales of RTDs by Category: Total Value 2017-2022
  • Table 104 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 105 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 110 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 111 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 112 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 113 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 114 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027