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Home Video in Thailand

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    Report

  • 21 Pages
  • August 2025
  • Region: Thailand
  • Euromonitor International
  • ID: 2775946
In 2025, retail volume sales of home video in Thailand grew by 4% to reach 2.5 million units. This growth was primarily attributed to rising internet penetration rates, which facilitated greater access to digital content. Additionally, the emergence of compelling local and regional streaming platforms, offering a diverse range of relevant content at competitive prices, played a significant role in this growth.

The Home Video in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Video players continues its declining trend, but the benefits of OLED TVs drive significant growth
  • Samsung and LG extend their volume shares due to constant technological development
  • Convenience, and the ability to find low prices online boost the share of retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Slow and stable growth due to technological advances and lower prices
  • Innovations in picture quality and smart TVs set to contribute to growth
  • Advances in terms of convenient formats and AI integration
CATEGORY DATA
  • Table 1 Sales of Home Video by Category: Volume 2020-2025
  • Table 2 Sales of Home Video by Category: Value 2020-2025
  • Table 3 Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 6 NBO Company Shares of Home Video: % Volume 2021-2025
  • Table 7 LBN Brand Shares of Home Video: % Volume 2022-2025
  • Table 8 Distribution of Home Video by Channel: % Volume 2020-2025
  • Table 9 Forecast Sales of Home Video by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Home Video by Category: Value 2025-2030
  • Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
  • Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
CONSUMER ELECTRONICS IN THAILAND
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources