Womenswear in Sweden

Womenswear in Sweden experienced growth in 2025, with market developments driven by stabilising consumer demand, digital engagement and price sensitivity, with the resale and rental trend playing a significant role. The market is expected to continue increasing at a current value CAGR of 3% to reach SEK50.9 billion in 2030, driven by omnichannel strategies and the increasing popularity of second-hand fashion.

This Womenswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Womenswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.