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Womenswear in Poland

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    Report

  • 25 Pages
  • January 2026
  • Region: Poland
  • Euromonitor International
  • ID: 3008452
Womenswear in Poland experienced solid growth in 2025, with retail current value sales growing by 5% to reach PLN21.7 billion. Market polarisation was seen, with value leaders like Pepco and Sinsay pushing trend-led, affordable options. Growth was further supported by a stable employed female population and the increasing median disposable income per household.

This Womenswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Womenswear sees robust growth amidst polarisation and increasing incomes
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Rising incomes and the search for value, not just low prices, drive growth
  • Market polarisation as consumers are cautious, but willing to spend on occasion
  • CHART 2 Pepco Shifts Strategy Towards Trendy Womenswear
  • Resale platforms fuel dynamic growth in the second-hand market
  • CHART 3 H&M-Owned Brand Sellpy Launches Resale in Poland
  • Womenswear embraces European nearshoring amidst rising costs and supply disruptions
  • CHART 4 Protests in Bangladesh Hit Clothing Giants
WHAT’S NEXT?
  • Technology and sustainability to drive growth and differentiation
  • Women's outerwear expected to remain the largest category and see steady growth
  • Sustainability and e-commerce to drive growth and opportunities, but there will be challenges
COMPETITIVE LANDSCAPE
  • LPP and Pepco drive growth through affordable fashion
  • Emerging local brands gain ground with premium offerings
  • CHART 5 Analyst Insight
CHANNELS
  • Offline retail remains dominant despite e-commerce growth
  • New retail concepts and local designers drive innovation
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 VRG Partners with VIVE Profit on Circular Fashion
  • CHART 8 Pepco and CCC Cut Unprofitable Areas to Protect Margins from Supply Chain Pressures
  • CHART 9 Analyst Insight
  • CHART 10 Reserved Partners with a Niche Café Brand to Host Back-to-Office Pop-Up
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Poland 2025
  • CHART 13 Key Insights on Consumers in Poland 2025
  • CHART 14 Consumer Landscape in Poland 2025
APPAREL AND FOOTWEAR IN POLAND
EXECUTIVE SUMMARY
  • Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic factors contribute to growth, with sportswear seeing dynamism
  • Resale and rental trend gains traction among young consumers
  • Tariffs and supply chain pressures reshape the landscape
WHAT’S NEXT?
  • Consumers will drive growth in apparel and footwear through “smart mixing”
  • Largest category to remain apparel, but desire for comfort to drive growth for sportswear
  • Technology and sustainability to shape future growth
COMPETITIVE LANDSCAPE
  • LPP and Pepco drive share growth through innovative strategies
  • Polarisation and brand adaption in apparel and footwear in Poland
  • Strategic moves and emerging opportunities
CHANNELS
  • Offline retail channels lead with innovative retail concepts
  • Retail e-commerce grows steadily, with an increasing online share
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources