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Health and Wellness in Israel

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    Report

  • 47 Pages
  • December 2023
  • Region: Israel
  • Euromonitor International
  • ID: 2882556
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Israel report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN ISRAEL
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW SOFT DRINKS IN ISRAELKEY DATA FINDINGS
2022 DEVELOPMENTS
  • New tax on sugary drinks drives sales of bottled water in 2022
  • No sugar is the leading claim in health and wellness soft drinks in 2022
  • Immune support gaining interest as a claim in health and wellness soft drinks in 2022
PROSPECTS AND OPPORTUNITIES
  • The newly introduced sugar tax stimulates consumer demand for low sugar and no added sugar alternatives
  • No added sugar to register the strongest performance in health and wellness soft drinks over the forecast period
  • Tax and legislation exert further pressure on standard soft drinks and benefit better for you claims, especially no added sugar soft drinks
CATEGORY DATA
  • Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 7 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN ISRAELKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Introducing more local products and flavours to attract consumers to health and wellness snacks
  • Gluten free is the leading claim in health and wellness snacks, with rising popularity contributed by the pandemic
  • High protein performs well due to rising consumer awareness of the link between diet and health
PROSPECTS AND OPPORTUNITIES
  • Move by consumers towards healthier, less processed food and more sustainable products
  • Gluten free set to see significant growth as the consumer base is not limited to coeliacs
  • Vegan expected to gain as more consumers opt for a plant-based diet
CATEGORY DATA
  • Table 9 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 10 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 11 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 12 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 13 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 14 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 15 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN ISRAELKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Plant-based food gains ground as consumers eschew animal products thanks to growing interest in animal welfare and the environment
  • Lactose free is the leading health and wellness claim in health and wellness dairy products and alternatives in 2022
  • Vegan gains in signficance as a health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
  • Drinking yoghurt continues to benefit from the health trend and the resumption of on-the-go lifestyles in the wake of the pandemic
  • Dairy free shows promise in health and wellness dairy products and alternatives during the forecast period
  • Immune support to benefit as consumers embrace products that boost their immunity and help them cope with disease and the stresses of daily life
CATEGORY DATA
  • Table 16 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 17 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 18 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 19 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 20 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 21 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 22 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 23 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN ISRAELKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Companies tap into on-the-go health options in 2022 as lifestyles return to normal in the wake of the pandemic
  • Natural is the most popular health and wellness claim in health and wellness cooking ingredients and meals in 2022
  • No sugar sees growing proliferation in health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
  • Consumer focus on health drives growth, though sales set to be constrained by high unit prices and red labelling legislation
  • Vegan shows promise in health and wellness cooking ingredients
  • Low sugar to see further growth over the forecast period in a continuation from 2022
CATEGORY DATA
  • Table 24 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 25 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 26 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 27 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 28 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 29 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 30 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 31 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 32 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN ISRAELKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health and wellness remains an important trend despite alleviation in the pandemic supported by growth in flexitarianism and the imposition of red labels
  • Gluten free is the most popular health and wellness claim in health and wellness staple foods in 2022
  • High protein is the best performing claim in health and wellness staple foods in 2022
PROSPECTS AND OPPORTUNITIES
  • Nutritional information increasingly key to consumer food choices over the forecast period, alongside premiumisation, the drive for convenience and sustainability
  • Gluten free shows the most promise in health and wellness staple foods during the forecast period
  • Dairy free claim linked to healthier breakfast cereals
CATEGORY DATA
  • Table 33 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 34 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 35 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 36 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 37 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 38 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 39 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 40 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027