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Apparel Accessories in Indonesia

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    Report

  • 22 Pages
  • February 2026
  • Region: Indonesia
  • Euromonitor International
  • ID: 2888791
Apparel accessories in Indonesia demonstrated resilience in 2025, with a value growth rate of 2% driven by diverging consumer behaviours and increased demand for sustainable, heritage-inspired products. As consumer spending remains cautious, brands must adapt to polarised consumer preferences, where budget-conscious shoppers prioritise affordability and premium buyers seek high-quality, culturally- relevant accessories.

This Apparel Accessories in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumer demand for culturally-relevant accessories drives brands to innovate
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Cultural values shape apparel accessories, influenced by Gen Z preferences
  • Market polarisation reshapes competitive dynamics
  • CHART 2 Buttonscarves: Building Through Strategic Supply Chain and Market Expansion
  • Uniqlo exemplifies sustainability trend in Indonesian apparel accessories
  • CHART 3 Sustainable Craftsmanship in Uniqlo’s Italian Leather Belt
WHAT’S NEXT?
  • Consumer demand for sustainable, culturally relevant products set to increase
  • Modest fashion expected to drive product innovation
  • CHART 4 Analyst Insight
  • AI and social commerce to drive digital dominance across Indonesia's fashion landscape
COMPETITIVE LANDSCAPE
  • H&M maintains its lead through brand image and online expansion
  • New Era Indonesia launches a culturally significant cap collection
  • CHART 5 Cultural Fashion: Celebrating Identity Through Headwear in Indonesia, 2025
CHANNELS
  • Online marketplaces drive sales through convenience and variety
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Puma on Shopee Live
  • CHART 8 Erspo - From Local Sportswear to National Phenomenon
  • CHART 9 Increasing Sustainability Focus by Global Brands
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Indonesia 2025
  • CHART 13 Key Insights on Consumers in Indonesia 2025
  • CHART 14 Consumer Landscape in Indonesia 2025
APPAREL AND FOOTWEAR IN INDONESIA
EXECUTIVE SUMMARY
  • Consumer demand for affordability and functionality drives innovation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
  • Market polarisation shapes value sales growth
  • How digital-native challengers are reshaping the Indonesian landscape
WHAT’S NEXT?
  • Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
  • Global brands cater to growing consumer preference for sustainability
  • Omnichannel strategies are expected to become crucial
COMPETITIVE LANDSCAPE
  • Indonesian brands pose competition for global incumbents
  • Emerging local brands capitalise on national pride and digital channels
CHANNELS
  • Offline retail remains dominant, while social commerce drives online sales
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources