+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Apparel Accessories in Japan

  • PDF Icon

    Report

  • 23 Pages
  • January 2026
  • Region: Japan
  • Euromonitor International
  • ID: 2983295
Apparel accessories in Japan is characterised by notable polarisation, with both the luxury and affordable segments driving value growth, resulting in a 1% growth in retail volume terms and 2% growth in retail current value terms in 2025. Sales are being driven by the increasing demand for functional and practical accessories that support daily comfort and climate adaptation.

This Apparel Accessories in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Apparel accessories sees polarisation and demand for functional accessories
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Continued growth, especially for hats/caps, although ties and belts lose some relevance
  • Functional needs drive demand for specific accessories
  • CHART 2 3COINS Offers Affordable Accessories Targeting Consumers with Limited Budgets
  • Climate extremes drive functional innovation in apparel accessories
  • CHART 3 Uniqlo UV Cut Face Cover Provides a Practical Response to Rising Summer Temperatures
WHAT’S NEXT?
  • Consumers prioritise practicality and affordability in apparel accessories
  • Hats/caps to lead growth due to practicality and safety
  • CHART 4 Analyst Insight
  • Innovative products and services to shape apparel accessories
COMPETITIVE LANDSCAPE
  • Fast Retailing maintains its lead through functional product development
  • Convenience stores see growth in apparel accessories with affordable private label lines
  • CHART 5 FamilyMart’s Convenience Wear: Disrupting Japan’s Fashion Landscape
  • Opportunities for companies to grow by leveraging the latest trends
CHANNELS
  • Offline retail dominates, with convenience stores rising thanks to affordable accessories
  • Retail e-commerce sees the rise of social commerce
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Nike's New Collection Introduced for the World Athletics Championships
  • CHART 8 Onitsuka Tiger Captures Global Attention with Flagship Store
  • CHART 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Japan 2025
  • CHART 13 Key Insights on Consumers in Japan 2025
  • CHART 14 Consumer Landscape in Japan 2025
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
  • Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Tourism, functional products, and sports events fuel growth despite challenges
  • Apparel dominates, but footwear and sportswear see greater dynamism
  • Inbound tourism drives growth, with Onitsuka Tiger a standout brand
  • Tech innovation drives growth in functional fashion to address warmer summers
WHAT’S NEXT?
  • Growth set to continue, with collaborations an important driving force
  • Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
  • Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
  • LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
  • Offline retail remains dominant as many consumers prefer to try before buying
  • TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources