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Apparel Accessories in Thailand

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    Report

  • 20 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 3044782
Apparel accessories in Thailand demonstrated resilience in 2025, with a 4% growth driven by tourism and shifting fashion trends. This growth, which was stronger than the regional average, is expected to accelerate, with a forecast CAGR of 7% by 2030. The market's attractiveness is enhanced by its moderate concentration, allowing for opportunities for both established brands and new entrants. Digital innovation is crucial, with social media platforms driving growth and real sales.

This Apparel Accessories in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Apparel Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Fashion-conscious consumers drive 4% growth in apparel accessories
  • Sustainability and affordability shape consumer demand for upcycled and eco-friendly accessories
  • Fashion trends like streetwear and athleisure boost demand for versatile options
  • CHART 2 Challenger Brands are tapping into Apparel Accessories Driving Growth
WHAT’S NEXT?
  • Digital innovation and a strong online presence to assist brand awareness and sales
  • Self-expression and brand collaborations set to increase buzz and boost special edition sales
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • Digital marketing and trendy affordable products drive Roadget's market leadership
CHANNELS
  • Store-based channels lead market with growing omnichannel presence in 2025
  • TikTok and Instagram play crucial role in e-commerce and product promotion strategies
COUNTRY REPORTS
  • CHART 4 Key Trends 2025
  • CHART 5 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
  • CHART 6 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025
  • CHART 7 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion
  • CHART 8 Analyst Insight
  • CHART 9 Real GDP Growth and Inflation 2020-2030
  • CHART 10 PEST Analysis in Thailand 2025
  • CHART 11 Key Insights on Consumers in Thailand 2025
  • CHART 12 Consumer Landscape in Thailand 2025
APPAREL AND FOOTWEAR IN THAILAND
EXECUTIVE SUMMARY
  • Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation and competition amongst brands fuel market growth
  • Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
  • Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
WHAT’S NEXT?
  • Consumers to drive demand for functional and sustainable apparel and footwear
  • Market polarisation expected to continue as innovation and sustainable grows in importance
COMPETITIVE LANDSCAPE
  • Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
  • Emerging resale market poses risk to traditional retail as consumer behaviour shifts
CHANNELS
  • Social commerce and experiential retail drives sales through live streaming and influencers
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources