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Menswear in Taiwan

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    Report

  • 26 Pages
  • December 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 2903378
While menswear in Taiwan is poised to record an improved performance in total volume sales terms in 2023, growth has been tempered by changes in consumer behaviour. Demand is now stabilising in the wake of the rapid rebound facilitated by the lifting of pandemic-related restrictions in 2022, with the tendency towards “revenge spending” very much in retreat.

The Menswear in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MENSWEAR IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased caution around discretionary spending constrains volume growth
  • Business comfort styles favoured as men return to the office
  • High-end global menswear brands strengthen their presence in Taiwan
PROSPECTS AND OPPORTUNITIES
  • Polarisation expected to increase over the forecast period
  • Streetwear trend set to become more influential
  • More menswear labels likely to employ nano influencers as brand ambassadors
CATEGORY DATA
  • Table 1 Sales of Menswear by Category: Volume 2018-2023
  • Table 2 Sales of Menswear by Category: Value 2018-2023
  • Table 3 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 7 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
  • Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
  • Table 9 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
  • Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
  • Table 11 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
  • Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
  • Table 13 NBO Company Shares of Men’s Underwear: % Value 2019-2023
  • Table 14 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
  • Table 15 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 16 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN TAIWAN
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources