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Menswear in Taiwan

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    Report

  • 25 Pages
  • February 2026
  • Region: Taiwan
  • Euromonitor International
  • ID: 2903378
Menswear sales in Taiwan experienced moderate growth in 2025, driven largely by the resale and rental trend among younger generations. The rise of Korean-style fashion and the growing demand for second-hand clothing and rental services created opportunities for brands. Economic uncertainty and weak consumer confidence stifled sales to a degree, despite the slight rise in disposable incomes.

This Menswear in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Korean fashion and second-hand sales shape menswear
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Resale and rental drives value sales growth
  • CHART 3 "Secondhand Treasure Hunt" Hashtage Frequently Appears on Social Media
  • Market polarisation is driven by high-end retail expansion
  • Men’s outerwear ranked as leading category by value
WHAT’S NEXT?
  • Sustainability and e-commerce drive growth
  • Digital transformation to drive e-commerce sales
COMPETITIVE LANDSCAPE
  • Fragmented menswear industry with rising Korean influence
  • CHART 4 MARITHÉ FRANÇOIS GIRBAUD Opened Flagship Store in Taiwan in 2025
  • Future opportunities arise from changing consumer preferences
CHANNELS
  • Offline retail leads with department stores and specialists
  • E-commerce grows with personalised shopping experiences
  • CHART 5 De Sidere7.1 Opened a New Store in 2025
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Dolce&Gabbana Opened Flagship Store in BELLAVITA in 2025
  • CHART 9 52% of Credit Card Spending by Taiwanese Outbound Travelers in Apparel and Footwear
  • CHART 10 2nd Street Expects to Have Over 50 Stores in Taiwan by the End of 2025
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Taiwan 2025
  • CHART 13 Key Insights on Consumers in Taiwan 2025
  • CHART 14 Consumer Landscape in Taiwan 2025
APPAREL AND FOOTWEAR IN TAIWAN
EXECUTIVE SUMMARY
  • Market polarisation supports value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation supports performance of apparel and footwear
  • Outbound travel and tourism tempers sales of apparel and footwear
  • Resale and rental trend gains traction among young consumers
WHAT’S NEXT?
  • Ai and sustainability reshapes consumer behaviour
  • Korean fashion influence drives sales and store expansions
  • Disposable income growth supports luxury spending
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance amid intense competition
  • Emerging players and trends reshape the competitive landscape
CHANNELS
  • Offline retail leads with omnichannel presence
  • E-commerce grows with personalised shopping experiences
  • Emerging trends and collaborations to watch
PRODUCTS
  • AI and sustainability drive innovation in fashion
  • Designer brands launch thin-soled and casual shoes and elevate the customer experience
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources