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Health and Wellness in Saudi Arabia

  • ID: 2903466
  • Report
  • February 2020
  • Region: Saudi Arabia
  • 76 pages
  • Euromonitor International
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Health and wellness packaged food and beverages saw positive growth in most areas in 2019, much of this driven by the government's active efforts to increase health awareness and change consumers habits, particularly when it came to the consumption of sugar. In 2019, the Saudi government implemented a sugar tax on all sugary beverages, the result of which saw beverages containing sugar, doubling in price.

The Health and Wellness in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Executive Summary
  • Growing Health Awareness Partnered With Government Initiatives And The Saudi Food And Drug Authority's Campaign, Boosts Sales For Health And Wellness Products
  • Consumer Trends Sees Positive Results For Natural Ingredients, Low-Fat Products And An Increasing Awareness Of Allergies, Which Benefits Free From Products
  • Domestic Players Have A Solid Performance In Health And Wellness, As New Products Are Set To Shake Up The Landscape
  • Modern Grocery Retailers Lead Distribution, Benefiting From A Wide Range Of Products, Frequent Discounts And Attractive Price Points
  • The Health And Wellness Landscape Is Set To Grow Over The Forecast Period, Driven By Consumer Demands, Positive Economic Outlook And Ongoing Government Initiatives
  • Market Data
  • Table 1 Sales Of Health And Wellness By Type: Value 2014-2019
  • Table 2 Sales Of Health And Wellness By Type: % Value Growth 2014-2019
  • Table 3 Sales Of Health And Wellness By Category: Value 2014-2019
  • Table 4 Sales Of Health And Wellness By Category: % Value Growth 2014-2019
  • Table 5 Sales Of Health And Wellness By Prime Positioning: Value 2014-2019
  • Table 6 Sales Of Health And Wellness By Prime Positioning: % Value Growth 2014-2019
  • Table 7 Nbo Company Shares Of Health And Wellness: % Value 2015-2019
  • Table 8 Lbn Brand Shares Of Health And Wellness: % Value 2016-2019
  • Table 9 Distribution Of Health And Wellness By Format: % Value 2014-2019
  • Table 10 Distribution Of Health And Wellness By Format And Category: % Value 2019
  • Table 11 Forecast Sales Of Health And Wellness By Type: Value 2019-2024
  • Table 12 Forecast Sales Of Health And Wellness By Type: % Value Growth 2019-2024
  • Table 13 Forecast Sales Of Health And Wellness By Category: Value 2019-2024
  • Table 14 Forecast Sales Of Health And Wellness By Category: % Value Growth 2019-2024
  • Table 15 Forecast Sales Of Health And Wellness By Prime Positioning: Value 2019-2024
  • Table 16 Forecast Sales Of Health And Wellness By Prime Positioning: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Increasing Interest In Health And Wellness Boosts Sales For Bfy Beverages, However A Move Away From Carbonates Is Set To Threaten Future Success
  • Consumers Become Wary Of Artificial Sweeteners As Players Look To Substitute Aspartame With Natural Sweeteners
  • Reduced-Caffeine Is Gaining Ground As Consumers Look To Improve Health By Limiting Their Caffeine Intake
  • Competitive Landscape
  • Mondelez International Launches Low Sugar Tang While Al-Rabie Offers A Premium Range Of No-Sugar Nectar Juices
  • Nescafé Launches A Sugar-Free Coffee Mix, Competing In The Landscape With An Affordable Price Point
  • Diet Pepsi Retains Its Lead, As International Players Benefit From Competitive Price Points And Established Reputations
  • Category Data
  • Table 17 Sales Of Bfy Beverages By Category: Value 2014-2019
  • Table 18 Sales Of Bfy Beverages By Category: % Value Growth 2014-2019
  • Table 19 Nbo Company Shares Of Bfy Beverages: % Value 2015-2019
  • Table 20 Lbn Brand Shares Of Bfy Beverages: % Value 2016-2019
  • Table 21 Distribution Of Bfy Beverages By Format: % Value 2014-2019
  • Table 22 Forecast Sales Of Bfy Beverages By Category: Value 2019-2024
  • Table 23 Forecast Sales Of Bfy Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Better For You Packaged Food Benefits From Government Initiatives, Aiming To Reduce Obesity Levels Across The Country
  • Awareness Of The Dangers Of Excessive Sugar Consumption, Continues To Grow In 2019
  • As An Increasing Amount Of Consumers Look To Manage Their Weight, Reduced-Fat Packaged Food Posts Positive Results
  • Competitive Landscape
  • Domestic Player Almarai Co Ltd Retains Its Lead In Bfy Packaged Food, Benefiting From Its Reputation And Strong Positioning In Reduced-Fat Dairy
  • Mcvitie's Continue To Offer A Favourite Low-Fat Biscuit, As Reduced Fat Ice Cream Is Set To Shake Up The Better For You Landscape
  • Ritz Offers The Only Reduced Salt Biscuit As Modern Grocery Retailers Expand Their Ranges Of Imported Better For You Packaged Food
  • Category Data
  • Table 24 Sales Of Bfy Packaged Food By Category: Value 2014-2019
  • Table 25 Sales Of Bfy Packaged Food By Category: % Value Growth 2014-2019
  • Table 26 Nbo Company Shares Of Bfy Packaged Food: % Value 2015-2019
  • Table 27 Lbn Brand Shares Of Bfy Packaged Food: % Value 2016-2019
  • Table 28 Distribution Of Bfy Packaged Food By Format: % Value 2014-2019
  • Table 29 Forecast Sales Of Bfy Packaged Food By Category: Value 2019-2024
  • Table 30 Forecast Sales Of Bfy Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Ff Sports Drinks Benefits From The Government's Efforts To Encourage Healthy Lifestyles, Getting The Population Active
  • Growth Declines In Ff Energy Drinks, As It Sets To Battle Against Negative Health Perceptions
  • However, Despite High Levels Of Value Sales, Growth In Energy Drinks Declines In 2019.
  • Ff Fruit/Vegetable Juices Remain Popular As Ff Juice Drinks (Up To 24% Juice) Showcases Strong Growth
  • Competitive Landscape
  • Ff Energy Drinks Players Continue To Retain Their Strong Position In Ff Beverages, Competing With Well-Established Offerings
  • Al- Rabie Are Fierce Competitors In 2019, Introducing An Array Of New Ff Beverages To The Landscape
  • Strong Presence Of Domestic Players In Ff Fruit/Vegetable Juice As Local Consumers Appreciate Their Investments In New Product Developments
  • Category Data
  • Table 31 Sales Of Fortified/Functional Beverages By Category: Value 2014-2019
  • Table 32 Sales Of Fortified/Functional Beverages By Category: % Value Growth 2014-2019
  • Table 33 Key Functional Ingredients In Fortified/Functional Juice Drinks (Up To 24% Juice): % Value 2014-2019
  • Table 34 Key Functional Ingredients In Fortified/Functional Nectars (25-99% Juice): % Value 2014-2019
  • Table 35 Nbo Company Shares Of Fortified/Functional Beverages: % Value 2015-2019
  • Table 36 Lbn Brand Shares Of Fortified/Functional Beverages: % Value 2016-2019
  • Table 37 Distribution Of Fortified/Functional Beverages By Format: % Value 2014-2019
  • Table 38 Forecast Sales Of Fortified/Functional Beverages By Category: Value 2019-2024
  • Table 39 Forecast Sales Of Fortified/Functional Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Growth Is Driven By Government Initiatives And A Rise In Health-Conscious Consumers, Boosting Value Sales
  • The Rise In Promotional Activities Positively Boosts Growth And Awareness Of Ff Packaged Foods
  • Ff Packaged Foods Benefits From Being An Affordable Choice, While Also Being Widely Available
  • Competitive Landscape
  • Nestlé Maintains Its Lead In Ff Packaged Food, While Its Fitness Bars Encourage Growth In Ff Cereal Bars
  • Fragmented Ff Packaged Food Features A Mix Of Local And International Players
  • As New Players Arrive, Growth In Ff Dairy Foods Continues To Increase
  • Category Data
  • Table 40 Sales Of Fortified/Functional Packaged Food By Category: Value 2014-2019
  • Table 41 Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2014-2019
  • Table 42 Key Functional Ingredients In Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 43 Key Functional Ingredients In Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 44 Key Functional Ingredients In Fortified/Functional Milk: % Value 2014-2019
  • Table 45 Sales Of Fortified/Functional Yoghurt By Standard Fat Vs Reduced Fat: % Value 2014-2019
  • Table 46 Nbo Company Shares Of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 47 Lbn Brand Shares Of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 48 Distribution Of Fortified/Functional Packaged Food By Format: % Value 2014-2019
  • Table 49 Forecast Sales Of Fortified/Functional Packaged Food By Category: Value 2019-2024
  • Table 50 Forecast Sales Of Fortified/Functional Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Government Funding Into Food Allergies Has Helped Free From To Be An Active Area Of Growth For Bfy Packaged Food
  • Baby Food Remains A Growing Area In Free From, With Parents Knowledge And Early Diagnosis Of Allergies In Babies Increasing
  • Free From Gluten Began To Emerge In Saudi Arabia, However Value Sales Were Still Focused On Baby Food
  • Competitive Landscape
  • Ronesca Retains Its Leadership, Benefiting From An Extensive Offering Partnered With Boosted Awareness Of Allergies
  • Gluten-Free Pasta Is Set To Shake Up The Landscape As Perfetto Launches The First Of Its Kind
  • International Players Dominate Shelf Space, However, Local Players Are Expected To Gradually Compete
  • Category Data
  • Table 51 Sales Of Free From By Category: Value 2014-2019
  • Table 52 Sales Of Free From By Category: % Value Growth 2014-2019
  • Table 53 Nbo Company Shares Of Free From: % Value 2015-2019
  • Table 54 Lbn Brand Shares Of Free From: % Value 2016-2019
  • Table 55 Distribution Of Free From By Format: % Value 2014-2019
  • Table 56 Forecast Sales Of Free From By Category: Value 2019-2024
  • Table 57 Forecast Sales Of Free From By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Growth Is Boosted By Ongoing Economic Recovery, And Growing Awareness Of Healthier Choices, Backed By Government Initiatives
  • Good Prospects For Nh Superfruit Juice As Nh Rtd Green Tea Continues To Create A Consumer Base
  • Innovation Is Seen In Ff Bottled Water And Ff Dairy Drinks, As Fruit Flavoured Fortified Dairy Beverages Attract A Consumer Base
  • Competitive Landscape
  • Arrow Juice Factory Maintains Its Lead In Nh Beverages During 2019, And Domestic Players Benefit From Local Knowledge And Affordable Price Points
  • Hana Water Company Relaunches Its Hana Water With A Redesign And Promotional Campaign That Promotes The Waters New Composition
  • Almarai Co Ltd Relaunched Its 100% Fresh Orange Juice, Providing Consumers With A Healthier Upgraded Juice, Rich In Vitamin C
  • Category Data
  • Table 58 Sales Of Nh Beverages By Category: Value 2014-2019
  • Table 59 Sales Of Nh Beverages By Category: % Value Growth 2014-2019
  • Table 60 Nbo Company Shares Of Nh Beverages: % Value 2015-2019
  • Table 61 Lbn Brand Shares Of Nh Beverages: % Value 2016-2019
  • Table 62 Distribution Of Nh Beverages By Format: % Value 2014-2019
  • Table 63 Forecast Sales Of Nh Beverages By Category: Value 2019-2024
  • Table 64 Forecast Sales Of Nh Beverages By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Nh Packaged Food Is An Established Area That Continues To Benefit From The Expansion Of Modern Grocery Retailers
  • Honey, Sour Milk, Nuts, Seeds And Trail Mixes Benefit From Local Traditions Boosting Value Sales And Growth
  • A Rise In The Cost Of Living Negatively Impacts Sales Of Naturally Healthy Packaged Food
  • Competitive Landscape
  • Local Players Benefit From High Levels Of Consumer Awareness, Leading Sales In Foods With Short Shelf Lives
  • General Mills Inc Leads Nh Cereal Bars, Offering Established Brand Nature Valley; An On-The-Go Snack Full Of Natural Goodness
  • Local Players Compete Against Global Giant Belvita By Launching Their Own Emulations Of The Nh High Fibre Sweet Biscuit
  • Category Data
  • Table 65 Sales Of Nh Packaged Food By Category: Value 2014-2019
  • Table 66 Sales Of Nh Packaged Food By Category: % Value Growth 2014-2019
  • Table 67 Nbo Company Shares Of Nh Packaged Food: % Value 2015-2019
  • Table 68 Lbn Brand Shares Of Nh Packaged Food: % Value 2016-2019
  • Table 69 Distribution Of Nh Packaged Food By Format: % Value 2014-2019
  • Table 70 Forecast Sales Of Nh Packaged Food By Category: Value 2019-2024
  • Table 71 Forecast Sales Of Nh Packaged Food By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • As Consumers Awareness On Health Increases, The Organic Beverage Landscape Is Gradually Developing
  • A Rising Number Of Consumers Appreciate Clean, Natural And Organic Ingredients
  • Organic Tea And Coffee Is Expected To Flourish Over The Forecast Period
  • Competitive Landscape
  • Al Safi Danone Ltd Competes With A Range Of 100% Organic Juices, Offering Four Flavours For Consumers To Choose From
  • Sun Blast Launches Two 100% Organic Juices, Both With No Added Sugar And Free From Artificial Flavourings And Preservatives
  • Nadec And Almarai Are Set To Shake Up The Landscape As They Introduce Organic Juices Over The Forecast Period
  • Headlines
  • Prospects
  • Despite Solid Growth, Organic Food Remains A Niche Area In Saudi Arabia, Due To Low Levels Of Local Production And Promotional Activity
  • Organic Chocolate Confectionery, Baby Food And Dairy Hit Shelves, However Limited Distribution Of Organic Packaged Food Impacts Growth
  • Lack Of Local Players Partnered With High Prices Slows Growth Over The Forecast Period
  • Competitive Landscape
  • International Players Remain Dominant As Local Players Are Scarce On The Landscape
  • Meybona Brings Organic Chocolate To The Landscape, Offering An Indulgent Organic Treat
  • Distributors Increase Their Investments In Marketing And Promotions To Compete Against Other Packaged Food Offerings
  • Category Data
  • Table 72 Sales Of Organic Packaged Food By Category: Value 2014-2019
  • Table 73 Sales Of Organic Packaged Food By Category: % Value Growth 2014-2019
  • Table 74 Nbo Company Shares Of Organic Packaged Food: % Value 2015-2019
  • Table 75 Lbn Brand Shares Of Organic Packaged Food: % Value 2016-2019
  • Table 76 Distribution Of Organic Packaged Food By Format: % Value 2014-2019
  • Table 77 Forecast Sales Of Organic Packaged Food By Category: Value 2019-2024
  • Table 78 Forecast Sales Of Organic Packaged Food By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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