Alcoholic Drinks in Portugal

In 2018, alcoholic drinks remained positive in volume and value sales, driven by tourist demand, premiumisation, a positive economic environment and consumer confidence. Players in the industry were successful in supporting the most relevant categories such as wine and beer, through new brands entering, line extensions being made and engagement in new product development to better respond to changes in consumer lifestyles or to target new consumers.

The author's Alcoholic Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.