Alcoholic Drinks in Portugal

Alcoholic drinks in Portugal faced relevant challenges in 2024, with prices increasing due to an IABA tax of 10% which was implemented by the government in 2024. This was in addition to the tax increase in 2023 and the impact of inflation on prices, all of which hampered stronger growth in alcoholic drinks in total volume terms in 2024. Some companies absorbed part of the increase in costs by reducing their margins, but other players simply passed on most of the added cost to consumers.

The Alcoholic Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.