Alcoholic Drinks in Portugal

Report
76 Pages
June 2023
Region: Portugal
Euromonitor International
ID: 2910817

In 2022, alcoholic drinks, overall, posted double-digit total volume growth, as the industry continued to recover from the slump during the Coronavirus (COVID-19) pandemic. The COVID-19 crisis brought a shift to the off-trade channel with the closure of foodservice outlets and severe restrictions on consumer mobility. Therefore, as society reopened and sales shifted to the on-trade channel, off-trade volume sales fell.

The analyst's Alcoholic Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN PORTUGAL

EXECUTIVE SUMMARY

Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2017-2022

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 3 Research Sources

BEER IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Beer total volume sales surpass 2019 pre-pandemic results
On-trade channel sees strong recovery as COVID-19 restrictions lift
Non alcoholic beer thrives

PROSPECTS AND OPPORTUNITIES

Beer volume sales to stabilise
Beer is predicted to see investment and diversification
Private label is set to gain traction
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Inflation, premiumisation and off-to-on-trade shift see fast value sales recovery
Search for “lighter” products benefits still white wine
Off-trade channel retains preference

PROSPECTS AND OPPORTUNITIES

Investment in the category is set to add value to wine
Campaigns to limit alcohol consumption among the main concerns for wine players
Sustainability as a key driver

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 61 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 62 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Spirits benefits from return to socialisation and faster tourist flows
Bitters among the best performers in 2022
Non alcoholic versions still see limited success

PROSPECTS AND OPPORTUNITIES

Rising costs and a focus on premiumisation to foster higher growth potential in value than volume terms
Tourist demand remains a key sales factor
Greater offer of “lighter” products in order to increase drinking occasions
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2022

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2017-2022
Table 66 Sales of Spirits by Category: Total Value 2017-2022
Table 67 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 68 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 74 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 76 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 77 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 79 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 80 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 81 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 82 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 83 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

CIDER/PERRY IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Cider benefits from search for “lighter” drinks and the reopening of society
Launch of the first non alcoholic option in 2022: Somersby Pear 0.0%
Private label benefits from lower prices and the organic growth of discounters

PROSPECTS AND OPPORTUNITIES

Cider still has space to grow
Expected development of non alcoholic offer
Growing competition from similar profile drinks

CATEGORY DATA

Table 86 Sales of Cider/Perry: Total Volume 2017-2022
Table 87 Sales of Cider/Perry: Total Value 2017-2022
Table 88 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 89 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 97 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 98 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027

RTDS IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

RTDs continues to see the development of its offer and a strong growth trajectory
SCC’s investment in hard seltzer Pure Pirana supports category performance
Pernod Ricard enters RTDs

PROSPECTS AND OPPORTUNITIES

Good prospects for the development and growth of RTDs in Portugal
Hard seltzers to continue to face challenges
Improving penetration in the on-trade channel

CATEGORY DATA

Table 101 Sales of RTDs by Category: Total Volume 2017-2022
Table 102 Sales of RTDs by Category: Total Value 2017-2022
Table 103 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 104 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 109 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 110 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 111 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 112 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 113 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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