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Baby Food in Finland

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    Report

  • 20 Pages
  • August 2025
  • Region: Finland
  • Euromonitor International
  • ID: 296427
Value sales of baby food is set to increase in Finland in 2025, despite a continued decline in birth rates. This seemingly paradoxical trend reflects evolving consumer behaviours and shifting lifestyle preferences.

The Baby Food in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising value sales despite declining birth rates as consumers appreciate convenience
  • Suomen Nestlé Oy dominates sales, while Valio Oy records the strongest growth
  • Hypermarkets maintain its lead but lose share to discounters and retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Baby food is projected to grow as parents remain willing to invest in value
  • Plant-based, fibre-rich, and vegetable baby food is expected to support growth
  • Growth for retail e-commerce is set to be supported by convenience and curated offerings
CATEGORY DATA
  • Table 1 Sales of Baby Food by Category: Volume 2020-2025
  • Table 2 Sales of Baby Food by Category: Value 2020-2025
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baby Food by Category: % Value Growth 2020-2025
  • Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
  • Table 6 NBO Company Shares of Baby Food: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baby Food: % Value 2022-2025
  • Table 8 Distribution of Baby Food by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baby Food by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baby Food by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN FINLAND
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 13 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
  • Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
  • Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
  • Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
  • Table 17 Penetration of Private Label by Category: % Value 2020-2025
  • Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
  • Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources